Consumer Trends in the Oils & Fats Market in the UK

Date: April 5, 2012
Pages: 64
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US$ 7,495.00
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Publisher: Canadean
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: CC3BB9CDE41EN
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Consumer Trends in the Oils & Fats Market in the UK
Synopsis

This report provides the results for the Oils & Fats market in the UK from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Why was the report written?

Marketers in the Oils & Fats market in the UK face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting are to know just how valuable specific consumer groups are, and to be able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the oils & fats market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

Health concerns, budget constraints, opting for different types of products, are all issues that affect the marketing landscape in this market, particularly for Oils. Marketers will need to be aware which age groups and which Consumer Trends are driving the market and therefore what marketing strategies are likely to be the best in the future.

What are the key drivers behind recent market changes?

Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: oils and solid fats.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.

Key Highlights

Brand analysis reveals that private labels have a presence of 30%-40% by volume in the oils & solid fats market in the UK. Private label penetration is higher in the oils market than in the fats market.

Oils alone account for 90% of the overall oils & fats market in the UK in value terms. This makes the Oils category the key driver of growth in this market, and marketers will need to be aware of what the hotspots to target are.

Results indicate that consumers want good value for money and quick and easy to use products when it comes to their Oils & Fats, but there are not always directly affecting their choices. These trends still offer potential, but marketers should be aware that a challenge exists in encouraging consumers to consistently act on these trends and to help them avoid the temptation to “trade down” to lower priced alternatives.
1 INTRODUCTION

1.1 What is this Report About?
1.2 Definitions
  1.2.1 Consumer Trends
  1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
  1.2.3 End Consumers
  1.2.4 Volume Units and Aggregations
  1.2.5 Exchange Rates
  1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
  1.3.1 Introduction
  1.3.2 Large scale, international, program of online consumer surveys
  1.3.3 Nationally Representative results (age, gender)
  1.3.4 Parents answered on their children’s behalf
  1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
  1.3.6 Integrated with industry calling and secondary research

2 CONSUMER SEGMENTATION, GROUP VALUE AND TREND INFLUENCE

2.1 Cohort Groups and Oils & Fats Market Value
  2.1.1 Age Groups
  2.1.2 Gender Groups
  2.1.3 Location Groups
  2.1.4 Education Achieved Groups
  2.1.5 Wealth Groups
  2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
  2.2.1 Oils
  2.2.2 Solid Fats
2.3 Behavioral Trends and Market Value
  2.3.1 Oils
  2.3.2 Solid Fats

3 CONSUMPTION ANALYSIS

3.1 Consumption Frequencies by Age and Gender
  3.1.1 Oils
  3.1.2 Solid Fats
3.2 Consumer Profiles by Product Category
  3.2.1 Oils
  3.2.2 Solid Fats

4 BRAND VS. PRIVATE LABEL CHOICES

4.1 Brand vs. Private Label Volume Share
  4.1.1 By Category
4.2 Oils & Fats Brand Choice and Private Label Shares
  4.2.1 Oils
  4.2.2 Solid Fats

5 THE SHARE OF CONSUMERS INFLUENCED BY TRENDS

5.1 Trend Drivers of Consumers' Product Choices
  5.1.1 Overall Oils & Fats
  5.1.2 Oils
  5.1.3 Solid Fats

6 CONSUMPTION IMPACT: MARKET VALUATION

6.1 Oils & Fats Value Impact of Consumer Consumption Behavior
  6.1.1 Market Value by Category
  6.1.2 Market Volume by Category
6.2 Oils & Fats Value Analysis by Category
  6.2.1 Share by Category
  6.2.2 Expenditure per Capita by Category
  6.2.3 Expenditure per Household by Category
6.3 Oils & Fats Volume Impact of Consumer Behavior Trends
  6.3.1 Share by Category
  6.3.2 Consumption per Capita by Category
  6.3.3 Consumption per Household by Category

7 RETAILER CHOICE, SWITCHING AND CATEGORY SHARE

7.1 Retailer Volume Share
  7.1.1 Retailer Volume Share in Oils & Fats
7.2 Retailer Volume Share by Category
  7.2.1 Retail Share by Volume - Oils
  7.2.2 Retail Share by Volume - Solid Fats
7.3 Levels of Retailer Switching in the Last Six Months
  7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
  7.3.2 Aldi Switching Analysis
  7.3.3 Asda Switching Analysis
  7.3.4 Co-Op/Somerfield Switching Analysis
  7.3.5 Iceland Switching Analysis
  7.3.6 Lidl Switching Analysis
  7.3.7 M&S Switching Analysis
  7.3.8 Morrisons Switching Analysis
  7.3.9 Sainsbury's Switching Analysis
  7.3.10 Tesco Switching Analysis
  7.3.11 Other Switching Analysis
7.4 Profiles of End-Consumers of Oils & Fats, by Retailer Used
  7.4.1 Asda
  7.4.2 Co-Op/Somerfield
  7.4.3 Lidl
  7.4.4 Morrisons
  7.4.5 Sainsbury's
  7.4.6 Tesco
  7.4.7 Waitrose
  7.4.8 Other

8 APPENDIX

8.1 About Canadean
8.2 Disclaimer

LIST OF TABLES

Table 1: Volume Units for the Oils & Fats Market
Table 2: Foreign Exchange Rate – GBP Vs. US$, 2011
Table 3: United Kingdom Survey Respondent Profile (weighted), 2011
Table 4: United Kingdom Oils & Fats Value Share (%), by Age Groups, 2011
Table 5: United Kingdom Oils & Fats Value Share (%), by Gender, 2011
Table 6: United Kingdom Oils & Fats Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: United Kingdom Oils & Fats Value Share (%) by Education Level Achieved Groups, 2011
Table 8: United Kingdom Oils & Fats Value Share (%) by Wealth Groups, 2011
Table 9: United Kingdom Oils & Fats Value Share (%) by Busy Lives Groups, 2011
Table 10: United Kingdom Oils Consumer Group Share (% market value), 2011
Table 11: United Kingdom Solid Fats Consumer Group Share (% market value), 2011
Table 12: United Kingdom Total Oils Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 13: United Kingdom Total Solid Fats Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 14: United Kingdom Oils Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 15: United Kingdom Oils Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 16: United Kingdom Solid Fats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 17: United Kingdom Solid Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 18: United Kingdom Oils Consumer Profiles (% consumers by sub-group), 2011
Table 19: United Kingdom Solid Fats Consumer Profiles (% consumers by sub-group), 2011
Table 20: United Kingdom Oils & Fats Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 21: United Kingdom Oils Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 22: United Kingdom Solid Fats Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 23: United Kingdom, Overall Oils & Fats: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 24: United Kingdom, Oils: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 25: United Kingdom, Solid Fats: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 26: United Kingdom Oils & Fats Market Value (Pound Sterling million), by Category, 2011
Table 27: United Kingdom Oils & Fats Market Value (US$ million), by Category, 2011
Table 28: United Kingdom Oils & Fats Market Volume (Kg m), by Category, 2011
Table 29: United Kingdom Oils & Fats Market Share (US$ million), by Category, 2011
Table 30: United Kingdom Oils & Fats Expenditure Per Capita (Pound Sterling), by Category, 2011
Table 31: United Kingdom Oils & Fats Expenditure Per Capita (US$), by Category, 2011
Table 32: United Kingdom Oils & Fats Expenditure Per Household (Pound Sterling), by Category
Table 33: United Kingdom Oils & Fats Expenditure Per Household (US$), by Category
Table 34: United Kingdom Oils & Fats Market Volume Share (Kg m), by Category, 2011
Table 35: United Kingdom Oils & Fats Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 36: United Kingdom Oils & Fats Consumption Per Household (Kg m / Households m), by Category, 2011
Table 37: United Kingdom Oils & Fats Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 38: United Kingdom Oils Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 39: United Kingdom Solid Fats Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 40: United Kingdom: Switchers to Aldi for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 41: United Kingdom: Switchers From Aldi for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 42: United Kingdom: Switchers to Asda for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 43: United Kingdom: Switchers From Asda for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 44: United Kingdom: Switchers to Co-Op/Somerfield for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 45: United Kingdom: Switchers From Co-Op/Somerfield for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 46: United Kingdom: Switchers to Iceland for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 47: United Kingdom: Switchers From Iceland for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 48: United Kingdom: Switchers to Lidl for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 49: United Kingdom: Switchers From Lidl for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 50: United Kingdom: Switchers to M&S for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 51: United Kingdom: Switchers to Morrisons for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 52: United Kingdom: Switchers From Morrisons for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 53: United Kingdom: Switchers to Sainsbury's for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 54: United Kingdom: Switchers From Sainsbury's for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 55: United Kingdom: Switchers to Tesco for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 56: United Kingdom: Switchers From Tesco for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 57: United Kingdom: Switchers to Other for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 58: United Kingdom: Switchers From Other for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 59: United Kingdom: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Asda (% by Subgroup, as tracked by the Survey), 2011
Table 60: United Kingdom: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Co-Op/Somerfield (% by Subgroup, as tracked by the Survey), 2011
Table 61: United Kingdom: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Lidl (% by Subgroup, as tracked by the Survey), 2011
Table 62: United Kingdom: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Morrisons (% by Subgroup, as tracked by the Survey), 2011
Table 63: United Kingdom: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup, as tracked by the Survey), 2011
Table 64: United Kingdom: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Tesco (% by Subgroup, as tracked by the Survey), 2011
Table 65: United Kingdom: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Waitrose (% by Subgroup, as tracked by the Survey), 2011
Table 66: United Kingdom: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

LIST OF FIGURES

Figure 1: Consumer Panel Report Methodology
Figure 2: United Kingdom Oils & Fats Value Share (%), by Age Groups, 2011
Figure 3: United Kingdom Oils & Fats Value Share (%), by Gender, 2011
Figure 4: United Kingdom Oils & Fats Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: United Kingdom Oils & Fats Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: United Kingdom Oils & Fats Value Share (%) by Wealth Groups, 2011
Figure 7: United Kingdom Oils & Fats Value Share (%) by Busy Lives Groups, 2011
Figure 8: United Kingdom Oils Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: United Kingdom Oils Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: United Kingdom Solid Fats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: United Kingdom Solid Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: United Kingdom Oils & Fats Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 13: United Kingdom Oils & Fats Market Share (US$ million), by Category, 2011
Figure 14: United Kingdom Oils & Fats Expenditure Per Capita (US$), by Category, 2011
Figure 15: United Kingdom Oils & Fats Expenditure Per Household (US$), by Category
Figure 16: United Kingdom Oils & Fats Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 17: United Kingdom Oils Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 18: United Kingdom Solid Fats Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 19: United Kingdom: People Who Have Switched Retailer for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

COMPANIES MENTIONED

Tesco, Asda, Sainsbury's, Morrisons, Waitrose, Lidl, Co-Op/Somerfield, Aldi, Asda, Co-Op/Somerfield, Iceland, Lidl, M&S, Morrisons, Sainsbury's, Tesco

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