Consumer Trends in the Bakery & Cereals Market in the UK

Date: March 29, 2012
Pages: 144
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US$ 7,495.00
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Publisher: Canadean
Report type: Strategic Report
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ID: C185E278AE9EN
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Consumer Trends in the Bakery & Cereals Market in the UK
Synopsis

This report provides the results for the Bakery & Cereals market in the UK from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Why was the report written?
Marketers in the Bakery & Cereals market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Bakery & Cereals market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increased amount of discount and own-brand products. Cereals and Bread & Rolls are considered essential items and therefore recession has affected their consumption pattern marginally. On the other hand Bakery products are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: the Baking Ingredients, Baking Mixes, Bread & Rolls, Cakes, Pastries & Sweet Pies, Cereal Bars, Cereals, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods and Savory Biscuits markets.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.

Key Highlights

Older consumers have a 30% value share of the total Bakery & Cereals market in UK, a market leading position achieved through sheer weight of numbers as they account for 29% of the population. Mid-Lifers are the next most valuable age group, followed closely by Kids & Babies.

Private labels account for over 30% of the market by volume in Cakes, Pastries & Sweet Pies, Baking Ingredients, Bread & Rolls, Energy Bars and Dough Products. The UK has a developed private label market, highlighting that retailers are likely to increase investment in product categories such as Cereals and Morning Goods where they have a significant market share, but one that could be grown, as evident from these first product categories.

Distribution of Bakery & Cereals in the UK is concentrated, with the top three retailers account for 73% of the market by volume.
1 INTRODUCTION

1.1 What is this Report About?
1.2 Definitions
  1.2.1 Consumer Trends
  1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
  1.2.3 End Consumers
  1.2.4 Volume Units and Aggregations
  1.2.5 Exchange Rates
  1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
  1.3.1 Introduction
  1.3.2 Large scale, international, program of online consumer surveys
  1.3.3 Nationally Representative results (age, gender)
  1.3.4 Parents answered on their children’s behalf
  1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
  1.3.6 Integrated with industry calling and secondary research

2 CONSUMER SEGMENTATION, GROUP VALUE AND TREND INFLUENCE

2.1 Cohort Groups and Bakery & Cereals Market Value
  2.1.1 Age Groups
  2.1.2 Gender Groups
  2.1.3 Location Groups
  2.1.4 Education Achieved Groups
  2.1.5 Wealth Groups
  2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
  2.2.1 Baking Ingredients
  2.2.2 Baking Mixes
  2.2.3 Bread & Rolls
  2.2.4 Cakes, Pastries & Sweet Pies
  2.2.5 Cereal Bars
  2.2.6 Cereals
  2.2.7 Cookies (Sweet Biscuits)
  2.2.8 Dough Products
  2.2.9 Energy Bars
  2.2.10 Morning Goods
  2.2.11 Savory Biscuits
2.3 Behavioral Trends and Market Value
  2.3.1 Baking Ingredients
  2.3.2 Baking Mixes
  2.3.3 Bread & Rolls
  2.3.4 Cakes, Pastries & Sweet Pies
  2.3.5 Cereal Bars
  2.3.6 Cereals
  2.3.7 Cookies (Sweet Biscuits)
  2.3.8 Dough Products
  2.3.9 Energy Bars
  2.3.10 Morning Goods
  2.3.11 Savory Biscuits

3 CONSUMPTION ANALYSIS

3.1 Consumption Frequencies by Age and Gender
  3.1.1 Baking Ingredients
  3.1.2 Baking Mixes
  3.1.3 Bread & Rolls
  3.1.4 Cakes, Pastries & Sweet Pies
  3.1.5 Cereal Bars
  3.1.6 Cereals
  3.1.7 Cookies (Sweet Biscuits)
  3.1.8 Dough Products
  3.1.9 Energy Bars
  3.1.10 Morning Goods
  3.1.11 Savory Biscuits
3.2 Consumer Profiles by Product Category
  3.2.1 Baking Ingredients
  3.2.2 Baking Mixes
  3.2.3 Bread & Rolls
  3.2.4 Cakes, Pastries & Sweet Pies
  3.2.5 Cereal Bars
  3.2.6 Cereals
  3.2.7 Cookies (Sweet Biscuits)
  3.2.8 Dough Products
  3.2.9 Energy Bars
  3.2.10 Morning Goods
  3.2.11 Savory Biscuits

4 BRAND VS. PRIVATE LABEL CHOICES

4.1 Brand vs. Private Label Volume Share
  4.1.1 By Category
4.2 Bakery & Cereals Brand Choice and Private Label Shares
  4.2.1 Baking Ingredients
  4.2.2 Baking Mixes
  4.2.3 Bread & Rolls
  4.2.4 Cakes, Pastries & Sweet Pies
  4.2.5 Cereal Bars
  4.2.6 Cereals
  4.2.7 Cookies (Sweet Biscuits)
  4.2.8 Dough Products
  4.2.9 Energy Bars
  4.2.10 Morning Goods
  4.2.11 Savory Biscuits

5 THE SHARE OF CONSUMERS INFLUENCED BY TRENDS

5.1 Trend Drivers of Consumers' Product Choices
  5.1.1 Overall Bakery & Cereals
  5.1.2 Baking Ingredients
  5.1.3 Baking Mixes
  5.1.4 Bread & Rolls
  5.1.5 Cakes, Pastries & Sweet Pies
  5.1.6 Cereal Bars
  5.1.7 Cereals
  5.1.8 Cookies (Sweet Biscuits)
  5.1.9 Dough Products
  5.1.10 Energy Bars
  5.1.11 Morning Goods
  5.1.12 Savory Biscuits

6 CONSUMPTION IMPACT: MARKET VALUATION

6.1 Bakery & Cereals Value Impact of Consumer Consumption Behavior
  6.1.1 Market Value by Category
  6.1.2 Market Volume by Category
6.2 Bakery & Cereals Value Analysis by Category
  6.2.1 Share by Category
  6.2.2 Expenditure per Capita by Category
  6.2.3 Expenditure per Household by Category
6.3 Bakery & Cereals Volume Impact of Consumer Behavior Trends
  6.3.1 Share by Category
  6.3.2 Consumption per Capita by Category
  6.3.3 Consumption per Household by Category

7 RETAILER CHOICE, SWITCHING AND CATEGORY SHARE

7.1 Retailer Volume Share
  7.1.1 Retailer Volume Share in Bakery & Cereals
7.2 Retailer Volume Share by Category
  7.2.1 Retail Share by Volume - Baking Ingredients
  7.2.2 Retail Share by Volume - Baking Mixes
  7.2.3 Retail Share by Volume - Bread & Rolls
  7.2.4 Retail Share by Volume - Cakes, Pastries & Sweet Pies
  7.2.5 Retail Share by Volume - Cereal Bars
  7.2.6 Retail Share by Volume - Cereals
  7.2.7 Retail Share by Volume - Cookies (Sweet Biscuits)
  7.2.8 Retail Share by Volume - Dough Products
  7.2.9 Retail Share by Volume - Energy Bars
  7.2.10 Retail Share by Volume - Morning Goods
  7.2.11 Retail Share by Volume - Savory Biscuits
7.3 Levels of Retailer Switching in the Last Six Months
  7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
  7.3.2 Aldi Switching Analysis
  7.3.3 Asda Switching Analysis
  7.3.4 Co-Op/Somerfield Switching Analysis
  7.3.5 Iceland Switching Analysis
  7.3.6 Lidl Switching Analysis
  7.3.7 M&S Switching Analysis
  7.3.8 Morrisons Switching Analysis
  7.3.9 Sainsbury's Switching Analysis
  7.3.10 Tesco Switching Analysis
  7.3.11 Waitrose Switching Analysis
  7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Bakery & Cereals, by Retailer Used
  7.4.1 Aldi
  7.4.2 Asda
  7.4.3 Co-Op/Somerfield
  7.4.4 Iceland
  7.4.5 Lidl
  7.4.6 M&S
  7.4.7 Morrisons
  7.4.8 Sainsbury's
  7.4.9 Tesco
  7.4.10 Waitrose
  7.4.11 Other

8 APPENDIX

8.1 About Canadean
8.2 Disclaimer

LIST OF TABLES

Table 1: Volume Units for the Bakery & Cereals Market
Table 2: Foreign Exchange Rate – GBP Vs. US$, 2011
Table 3: United Kingdom Survey Respondent Profile (weighted), 2011
Table 4: United Kingdom Bakery & Cereals Value Share (%), by Age Groups, 2011
Table 5: United Kingdom Bakery & Cereals Value Share (%), by Gender, 2011
Table 6: United Kingdom Bakery & Cereals Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: United Kingdom Bakery & Cereals Value Share (%) by Education Level Achieved Groups, 2011
Table 8: United Kingdom Bakery & Cereals Value Share (%) by Wealth Groups, 2011
Table 9: United Kingdom Bakery & Cereals Value Share (%) by Busy Lives Groups, 2011
Table 10: United Kingdom Baking Ingredients Consumer Group Share (% market value), 2011
Table 11: United Kingdom Baking Mixes Consumer Group Share (% market value), 2011
Table 12: United Kingdom Bread & Rolls Consumer Group Share (% market value), 2011
Table 13: United Kingdom Cakes, Pastries & Sweet Pies Consumer Group Share (% market value), 2011
Table 14: United Kingdom Cereal Bars Consumer Group Share (% market value), 2011
Table 15: United Kingdom Cereals Consumer Group Share (% market value), 2011
Table 16: United Kingdom Cookies (Sweet Biscuits) Consumer Group Share (% market value), 2011
Table 17: United Kingdom Dough Products Consumer Group Share (% market value), 2011
Table 18: United Kingdom Energy Bars Consumer Group Share (% market value), 2011
Table 19: United Kingdom Morning Goods Consumer Group Share (% market value), 2011
Table 20: United Kingdom Savory Biscuits Consumer Group Share (% market value), 2011
Table 21: United Kingdom Total Baking Ingredients Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: United Kingdom Total Baking Mixes Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: United Kingdom Total Bread & Rolls Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: United Kingdom Total Cakes, Pastries & Sweet Pies Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 25: United Kingdom Total Cereal Bars Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 26: United Kingdom Total Cereals Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 27: United Kingdom Total Cookies (Sweet Biscuits) Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 28: United Kingdom Total Dough Products Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 29: United Kingdom Total Energy Bars Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 30: United Kingdom Total Morning Goods Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 31: United Kingdom Total Savory Biscuits Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 32: United Kingdom Baking Ingredients Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: United Kingdom Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: United Kingdom Baking Mixes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: United Kingdom Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: United Kingdom Bread & Rolls Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: United Kingdom Bread & Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: United Kingdom Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 39: United Kingdom Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 40: United Kingdom Cereal Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 41: United Kingdom Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 42: United Kingdom Cereals Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 43: United Kingdom Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 44: United Kingdom Cookies (Sweet Biscuits) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 45: United Kingdom Cookies (Sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 46: United Kingdom Dough Products Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 47: United Kingdom Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 48: United Kingdom Energy Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 49: United Kingdom Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 50: United Kingdom Morning Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 51: United Kingdom Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 52: United Kingdom Savory Biscuits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 53: United Kingdom Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 54: United Kingdom Baking Ingredients Consumer Profiles (% consumers by sub-group), 2011
Table 55: United Kingdom Baking Mixes Consumer Profiles (% consumers by sub-group), 2011
Table 56: United Kingdom Bread & Rolls Consumer Profiles (% consumers by sub-group), 2011
Table 57: United Kingdom Cakes, Pastries & Sweet Pies Consumer Profiles (% consumers by sub-group), 2011
Table 58: United Kingdom Cereal Bars Consumer Profiles (% consumers by sub-group), 2011
Table 59: United Kingdom Cereals Consumer Profiles (% consumers by sub-group), 2011
Table 60: United Kingdom Cookies (Sweet Biscuits) Consumer Profiles (% consumers by sub-group), 2011
Table 61: United Kingdom Dough Products Consumer Profiles (% consumers by sub-group), 2011
Table 62: United Kingdom Energy Bars Consumer Profiles (% consumers by sub-group), 2011
Table 63: United Kingdom Morning Goods Consumer Profiles (% consumers by sub-group), 2011
Table 64: United Kingdom Savory Biscuits Consumer Profiles (% consumers by sub-group), 2011
Table 65: United Kingdom Bakery & Cereals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 66: United Kingdom Baking Ingredients Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 67: United Kingdom Baking Mixes Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 68: United Kingdom Bread & Rolls Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 69: United Kingdom Cakes, Pastries & Sweet Pies Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 70: United Kingdom Cereal Bars Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 71: United Kingdom Cereals Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 72: United Kingdom Cookies (Sweet Biscuits) Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 73: United Kingdom Dough Products Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 74: United Kingdom Energy Bars Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 75: United Kingdom Morning Goods Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 76: United Kingdom Savory Biscuits Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 77: United Kingdom, Overall Bakery & Cereals: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 78: United Kingdom, Baking Ingredients: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 79: United Kingdom, Baking Mixes: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 80: United Kingdom, Bread & Rolls: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 81: United Kingdom, Cakes, Pastries & Sweet Pies: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 82: United Kingdom, Cereal Bars: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 83: United Kingdom, Cereals: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 84: United Kingdom, Cookies (Sweet Biscuits): Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 85: United Kingdom, Dough Products: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 86: United Kingdom, Energy Bars: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 87: United Kingdom, Morning Goods: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 88: United Kingdom, Savory Biscuits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 89: United Kingdom Bakery & Cereals Market Value (Pound Sterling million), by Category, 2011
Table 90: United Kingdom Bakery & Cereals Market Value (US$ million), by Category, 2011
Table 91: United Kingdom Bakery & Cereals Market Volume (Kg m), by Category, 2011
Table 92: United Kingdom Bakery & Cereals Market Share (US$ million), by Category, 2011
Table 93: United Kingdom Bakery & Cereals Expenditure Per Capita (Pound Sterling), by Category, 2011
Table 94: United Kingdom Bakery & Cereals Expenditure Per Capita (US$), by Category, 2011
Table 95: United Kingdom Bakery & Cereals Expenditure Per Household (Pound Sterling), by Category
Table 96: United Kingdom Bakery & Cereals Expenditure Per Household (US$), by Category
Table 97: United Kingdom Bakery & Cereals Market Volume Share (Kg m), by Category, 2011
Table 98: United Kingdom Bakery & Cereals Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 99: United Kingdom Bakery & Cereals Consumption Per Household (Kg m / Households m), by Category, 2011
Table 100: United Kingdom Bakery & Cereals Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 101: United Kingdom Baking Ingredients Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 102: United Kingdom Baking Mixes Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 103: United Kingdom Bread & Rolls Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 104: United Kingdom Cakes, Pastries & Sweet Pies Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 105: United Kingdom Cereal Bars Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 106: United Kingdom Cereals Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 107: United Kingdom Cookies (Sweet Biscuits) Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 108: United Kingdom Dough Products Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 109: United Kingdom Energy Bars Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 110: United Kingdom Morning Goods Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 111: United Kingdom Savory Biscuits Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 112: United Kingdom: Switchers to Aldi for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 113: United Kingdom: Switchers From Aldi for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 114: United Kingdom: Switchers to Asda for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 115: United Kingdom: Switchers From Asda for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 116: United Kingdom: Switchers to Co-Op/Somerfield for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 117: United Kingdom: Switchers From Co-Op/Somerfield for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 118: United Kingdom: Switchers to Iceland for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 119: United Kingdom: Switchers From Iceland for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 120: United Kingdom: Switchers to Lidl for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 121: United Kingdom: Switchers From Lidl for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 122: United Kingdom: Switchers to M&S for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 123: United Kingdom: Switchers From M&S for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 124: United Kingdom: Switchers to Morrisons for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 125: United Kingdom: Switchers From Morrisons for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 126: United Kingdom: Switchers to Sainsbury's for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 127: United Kingdom: Switchers From Sainsbury's for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 128: United Kingdom: Switchers to Tesco for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 129: United Kingdom: Switchers From Tesco for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 130: United Kingdom: Switchers to Waitrose for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 131: United Kingdom: Switchers From Waitrose for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 132: United Kingdom: Switchers to Other for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 133: United Kingdom: Switchers From Other for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 134: United Kingdom: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Aldi (% by Subgroup, as tracked by the Survey), 2011
Table 135: United Kingdom: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Asda (% by Subgroup, as tracked by the Survey), 2011
Table 136: United Kingdom: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Co-Op/Somerfield (% by Subgroup, as tracked by the Survey), 2011
Table 137: United Kingdom: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Iceland (% by Subgroup, as tracked by the Survey), 2011
Table 138: United Kingdom: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Lidl (% by Subgroup, as tracked by the Survey), 2011
Table 139: United Kingdom: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From M&S (% by Subgroup, as tracked by the Survey), 2011
Table 140: United Kingdom: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Morrisons (% by Subgroup, as tracked by the Survey), 2011
Table 141: United Kingdom: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup, as tracked by the Survey), 2011
Table 142: United Kingdom: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Tesco (% by Subgroup, as tracked by the Survey), 2011
Table 143: United Kingdom: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Waitrose (% by Subgroup, as tracked by the Survey), 2011
Table 144: United Kingdom: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

LIST OF FIGURES

Figure 1: Consumer Panel Report Methodology
Figure 2: United Kingdom Bakery & Cereals Value Share (%), by Age Groups, 2011
Figure 3: United Kingdom Bakery & Cereals Value Share (%), by Gender, 2011
Figure 4: United Kingdom Bakery & Cereals Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: United Kingdom Bakery & Cereals Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: United Kingdom Bakery & Cereals Value Share (%) by Wealth Groups, 2011
Figure 7: United Kingdom Bakery & Cereals Value Share (%) by Busy Lives Groups, 2011
Figure 8: United Kingdom Baking Ingredients Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: United Kingdom Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: United Kingdom Baking Mixes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: United Kingdom Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: United Kingdom Bread & Rolls Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: United Kingdom Bread & Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: United Kingdom Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: United Kingdom Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: United Kingdom Cereal Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: United Kingdom Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: United Kingdom Cereals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: United Kingdom Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: United Kingdom Cookies (Sweet Biscuits) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: United Kingdom Cookies (Sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: United Kingdom Dough Products Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 23: United Kingdom Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 24: United Kingdom Energy Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 25: United Kingdom Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 26: United Kingdom Morning Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 27: United Kingdom Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 28: United Kingdom Savory Biscuits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 29: United Kingdom Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 30: United Kingdom Bakery & Cereals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 31: United Kingdom Bakery & Cereals Market Share (US$ million), by Category, 2011
Figure 32: United Kingdom Bakery & Cereals Expenditure Per Capita (US$), by Category, 2011
Figure 33: United Kingdom Bakery & Cereals Expenditure Per Household (US$), by Category
Figure 34: United Kingdom Bakery & Cereals Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 35: United Kingdom Baking Ingredients Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 36: United Kingdom Baking Mixes Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 37: United Kingdom Bread & Rolls Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 38: United Kingdom Cakes, Pastries & Sweet Pies Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 39: United Kingdom Cereal Bars Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 40: United Kingdom Cereals Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 41: United Kingdom Cookies (Sweet Biscuits) Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 42: United Kingdom Dough Products Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 43: United Kingdom Energy Bars Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 44: United Kingdom Morning Goods Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 45: United Kingdom Savory Biscuits Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 46: United Kingdom: People Who Have Switched Retailer for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

COMPANIES MENTIONED

Tesco, Sainsbury's, Asda, Morrisons, Co-Op/Somerfield, Waitrose Further, Aldi, Iceland, Lidl, M&S
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