Consumer Trends in the Bakery & Cereals Market in Russia

Date: March 29, 2012
Pages: 143
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Publisher: Canadean
Report type: Strategic Report
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ID: C88BE8C4A63EN
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Consumer Trends in the Bakery & Cereals Market in Russia
Synopsis

This report provides the results for the Bakery & Cereals market in Russia from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Why was the report written?
Marketers in the Bakery & Cereals market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Bakery & Cereals market they account for and which consumer trends drive their behaviour.

What is the current market landscape and what is changing?
In a market characterized by set morning routines and ingrained habits typically lasting a life time a key to longer terms success is the need to attract new customers and encourage consumption frequency. In the future the ability to target the specific trends that encourage consumers to switch either brands or categories will be key for future success.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behaviour through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Scope

Consumer survey data for the following specific categories: Baking Ingredients, Baking Mixes, Bread & RollsCakes, Pastries & Sweet Pies, Cereal Bars, Cereals, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods and Savory Biscuits.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.

Key Highlights

Brand analysis shows private label penetration by volume is highest in the Morning Goods and Breads & Rolls categories in Russia, while it is lowest in Baking Mixes and Cereals categories. Private labels account for a third of the Morning Goods and Breads & Rolls markets by volume, highlighting the potential market share retailers can achieve in other Bakery & Cereals product categories.

Market valuation reveals that Bread & Rolls are the largest selling products in the Bakery & Cereals market in Russia, accounting for more than 50% of the market. Cakes & Pastries are the second largest segment, with only 11% of the market.

Not only do a large proportion of Russian consumers, particularly in the Bread & Rolls and Morning goods categories, highlight that specific consumer trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumer are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success
1 INTRODUCTION

1.1 What is this Report About?
1.2 Definitions
  1.2.1 Consumer Trends
  1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
  1.2.3 End Consumers
  1.2.4 Volume Units and Aggregations
  1.2.5 Exchange Rates
  1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
  1.3.1 Introduction
  1.3.2 Large scale, international, program of online consumer surveys
  1.3.3 Nationally Representative results (age, gender)
  1.3.4 Parents answered on their children’s behalf
  1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
  1.3.6 Integrated with industry calling and secondary research

2 CONSUMER SEGMENTATION, GROUP VALUE AND TREND INFLUENCE

2.1 Cohort Groups and Bakery & Cereals Market Value
  2.1.1 Age Groups
  2.1.2 Gender Groups
  2.1.3 Location Groups
  2.1.4 Education Achieved Groups
  2.1.5 Wealth Groups
  2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
  2.2.1 Baking Ingredients
  2.2.2 Baking Mixes
  2.2.3 Bread & Rolls
  2.2.4 Cakes, Pastries & Sweet Pies
  2.2.5 Cereal Bars
  2.2.6 Cereals
  2.2.7 Cookies (sweet Biscuits)
  2.2.8 Dough Products
  2.2.9 Energy Bars
  2.2.10 Morning Goods
  2.2.11 Savory Biscuits
2.3 Behavioral Trends and Market Value
  2.3.1 Baking Ingredients
  2.3.2 Baking Mixes
  2.3.3 Bread & Rolls
  2.3.4 Cakes, Pastries & Sweet Pies
  2.3.5 Cereal Bars
  2.3.6 Cereals
  2.3.7 Cookies (sweet Biscuits)
  2.3.8 Dough Products
  2.3.9 Energy Bars
  2.3.10 Morning Goods
  2.3.11 Savory Biscuits

3 CONSUMPTION ANALYSIS

3.1 Consumption Frequencies by Age and Gender
  3.1.1 Baking Ingredients
  3.1.2 Baking Mixes
  3.1.3 Bread & Rolls
  3.1.4 Cakes, Pastries & Sweet Pies
  3.1.5 Cereal Bars
  3.1.6 Cereals
  3.1.7 Cookies (sweet Biscuits)
  3.1.8 Dough Products
  3.1.9 Energy Bars
  3.1.10 Morning Goods
  3.1.11 Savory Biscuits
3.2 Consumer Profiles by Product Category
  3.2.1 Baking Ingredients
  3.2.2 Baking Mixes
  3.2.3 Bread & Rolls
  3.2.4 Cakes, Pastries & Sweet Pies
  3.2.5 Cereal Bars
  3.2.6 Cereals
  3.2.7 Cookies (sweet Biscuits)
  3.2.8 Dough Products
  3.2.9 Energy Bars
  3.2.10 Morning Goods
  3.2.11 Savory Biscuits

4 BRAND VS. PRIVATE LABEL CHOICES

4.1 Brand vs. Private Label Volume Share
  4.1.1 By Category
4.2 Bakery & Cereals Brand Choice and Private Label Shares
  4.2.1 Baking Ingredients
  4.2.2 Baking Mixes
  4.2.3 Bread & Rolls
  4.2.4 Cakes, Pastries & Sweet Pies
  4.2.5 Cereal Bars
  4.2.6 Cereals
  4.2.7 Cookies (sweet Biscuits)
  4.2.8 Dough Products
  4.2.9 Energy Bars
  4.2.10 Morning Goods
  4.2.11 Savory Biscuits

5 THE SHARE OF CONSUMERS INFLUENCED BY TRENDS

5.1 Trend Drivers of Consumers' Product Choices
  5.1.1 Overall Bakery & Cereals
  5.1.2 Baking Ingredients
  5.1.3 Baking Mixes
  5.1.4 Bread & Rolls
  5.1.5 Cakes, Pastries & Sweet Pies
  5.1.6 Cereal Bars
  5.1.7 Cereals
  5.1.8 Cookies (sweet Biscuits)
  5.1.9 Dough Products
  5.1.10 Energy Bars
  5.1.11 Morning Goods
  5.1.12 Savory Biscuits

6 CONSUMPTION IMPACT: MARKET VALUATION

6.1 Bakery & Cereals Value Impact of Consumer Consumption Behavior
  6.1.1 Market Value by Category
  6.1.2 Market Volume by Category
6.2 Bakery & Cereals Value Analysis by Category
  6.2.1 Share by Category
  6.2.2 Expenditure per Capita by Category
  6.2.3 Expenditure per Household by Category
6.3 Bakery & Cereals Volume Impact of Consumer Behavior Trends
  6.3.1 Share by Category
  6.3.2 Consumption per Capita by Category
  6.3.3 Consumption per Household by Category

7 RETAILER CHOICE, SWITCHING AND CATEGORY SHARE OF ORGANIZED RETAIL

7.1 Retailer Volume Share of Organized Retail
  7.1.1 Retailer Share by Volume of Organized Retail in Bakery & Cereals
7.2 Retailer Volume Share of Organized Retail by Category
  7.2.1 Retail Share by Volume of Organized Retail - Baking Ingredients
  7.2.2 Retail Share by Volume of Organized Retail - Baking Mixes
  7.2.3 Retail Share by Volume of Organized Retail - Bread & Rolls
  7.2.4 Retail Share by Volume of Organized Retail - Cakes, Pastries & Sweet Pies
  7.2.5 Retail Share by Volume of Organized Retail - Cereal Bars
  7.2.6 Retail Share by Volume of Organized Retail - Cereals
  7.2.7 Retail Share by Volume of Organized Retail - Cookies (sweet Biscuits)
  7.2.8 Retail Share by Volume of Organized Retail - Dough Products
  7.2.9 Retail Share by Volume of Organized Retail- Energy Bars
  7.2.10 Retail Share by Volume of Organized Retail - Morning Goods
  7.2.11 Retail Share by Volume of Organized Retail - Savory Biscuits
7.3 Levels of Retailer Switching in the Last Six Months
  7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
  7.3.2 Auchan Switching Analysis
  7.3.3 Dixi Switching Analysis
  7.3.4 Lenta Switching Analysis
  7.3.5 Magnit Switching Analysis
  7.3.6 Metro Group Switching Analysis
  7.3.7 O'Key Switching Analysis
  7.3.8 Paterson Switching Analysis
  7.3.9 Sedmoi Kontinent Switching Analysis
  7.3.10 X5 Retail Group Switching Analysis
  7.3.11 Other Switching Analysis
7.4 Profiles of End-Consumers of Bakery & Cereals, by Retailer Used
  7.4.1 Auchan
  7.4.2 Dixi
  7.4.3 Lenta
  7.4.4 Magnit
  7.4.5 Metro Group
  7.4.6 OAO Pharmacy Chain 36.6
  7.4.7 O'Key
  7.4.8 Paterson
  7.4.9 Sedmoi Kontinent
  7.4.10 X5 Retail Group
  7.4.11 Other

8 APPENDIX

8.1 About Canadean
8.2 Disclaimer

LIST OF TABLES

Table 1: Volume Units for the Bakery & Cereals Market
Table 2: Foreign Exchange Rate – Ruble Vs. US$, 2011
Table 3: Russian Federation Survey Respondent Profile (weighted), 2011
Table 4: Russian Federation Bakery & Cereals Value Share (%), by Age Groups, 2011
Table 5: Russian Federation Bakery & Cereals Value Share (%), by Gender, 2011
Table 6: Russian Federation Bakery & Cereals Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Russian Federation Bakery & Cereals Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Russian Federation Bakery & Cereals Value Share (%) by Wealth Groups, 2011
Table 9: Russian Federation Bakery & Cereals Value Share (%) by Busy Lives Groups, 2011
Table 10: Russian Federation Baking Ingredients Consumer Group Share (% market value), 2011
Table 11: Russian Federation Baking Mixes Consumer Group Share (% market value), 2011
Table 12: Russian Federation Bread & Rolls Consumer Group Share (% market value), 2011
Table 13: Russian Federation Cakes, Pastries & Sweet Pies Consumer Group Share (% market value), 2011
Table 14: Russian Federation Cereal Bars Consumer Group Share (% market value), 2011
Table 15: Russian Federation Cereals Consumer Group Share (% market value), 2011
Table 16: Russian Federation Cookies (sweet Biscuits) Consumer Group Share (% market value), 2011
Table 17: Russian Federation Dough Products Consumer Group Share (% market value), 2011
Table 18: Russian Federation Energy Bars Consumer Group Share (% market value), 2011
Table 19: Russian Federation Morning Goods Consumer Group Share (% market value), 2011
Table 20: Russian Federation Savory Biscuits Consumer Group Share (% market value), 2011
Table 21: Russian Federation Total Baking Ingredients Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: Russian Federation Total Baking Mixes Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: Russian Federation Total Bread & Rolls Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: Russian Federation Total Cakes, Pastries & Sweet Pies Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 25: Russian Federation Total Cereal Bars Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 26: Russian Federation Total Cereals Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 27: Russian Federation Total Cookies (sweet Biscuits) Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 28: Russian Federation Total Dough Products Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 29: Russian Federation Total Energy Bars Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 30: Russian Federation Total Morning Goods Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 31: Russian Federation Total Savory Biscuits Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 32: Russian Federation Baking Ingredients Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: Russian Federation Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: Russian Federation Baking Mixes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: Russian Federation Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: Russian Federation Bread & Rolls Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: Russian Federation Bread & Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: Russian Federation Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 39: Russian Federation Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 40: Russian Federation Cereal Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 41: Russian Federation Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 42: Russian Federation Cereals Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 43: Russian Federation Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 44: Russian Federation Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 45: Russian Federation Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 46: Russian Federation Dough Products Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 47: Russian Federation Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 48: Russian Federation Energy Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 49: Russian Federation Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 50: Russian Federation Morning Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 51: Russian Federation Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 52: Russian Federation Savory Biscuits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 53: Russian Federation Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 54: Russian Federation Baking Ingredients Consumer Profiles (% consumers by sub-group), 2011
Table 55: Russian Federation Baking Mixes Consumer Profiles (% consumers by sub-group), 2011
Table 56: Russian Federation Bread & Rolls Consumer Profiles (% consumers by sub-group), 2011
Table 57: Russian Federation Cakes, Pastries & Sweet Pies Consumer Profiles (% consumers by sub-group), 2011
Table 58: Russian Federation Cereal Bars Consumer Profiles (% consumers by sub-group), 2011
Table 59: Russian Federation Cereals Consumer Profiles (% consumers by sub-group), 2011
Table 60: Russian Federation Cookies (sweet Biscuits) Consumer Profiles (% consumers by sub-group), 2011
Table 61: Russian Federation Dough Products Consumer Profiles (% consumers by sub-group), 2011
Table 62: Russian Federation Energy Bars Consumer Profiles (% consumers by sub-group), 2011
Table 63: Russian Federation Morning Goods Consumer Profiles (% consumers by sub-group), 2011
Table 64: Russian Federation Savory Biscuits Consumer Profiles (% consumers by sub-group), 2011
Table 65: Russian Federation Bakery & Cereals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 66: Russian Federation Baking Ingredients Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 67: Russian Federation Baking Mixes Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 68: Russian Federation Bread & Rolls Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 69: Russian Federation Cakes, Pastries & Sweet Pies Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 70: Russian Federation Cereal Bars Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 71: Russian Federation Cereals Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 72: Russian Federation Cookies (sweet Biscuits) Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 73: Russian Federation Dough Products Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 74: Russian Federation Energy Bars Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 75: Russian Federation Morning Goods Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 76: Russian Federation Savory Biscuits Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 77: Russian Federation, Overall Bakery & Cereals: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 78: Russian Federation, Baking Ingredients: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 79: Russian Federation, Baking Mixes: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 80: Russian Federation, Bread & Rolls: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 81: Russian Federation, Cakes, Pastries & Sweet Pies: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 82: Russian Federation, Cereal Bars: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 83: Russian Federation, Cereals: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 84: Russian Federation, Cookies (sweet Biscuits): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 85: Russian Federation, Dough Products: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 86: Russian Federation, Energy Bars: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 87: Russian Federation, Morning Goods: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 88: Russian Federation, Savory Biscuits: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 89: Russian Federation Bakery & Cereals Market Value (Russian Ruble million), by Category, 2011
Table 90: Russian Federation Bakery & Cereals Market Value (US$ million), by Category, 2011
Table 91: Russian Federation Bakery & Cereals Market Volume (Kg m), by Category, 2011
Table 92: Russian Federation Bakery & Cereals Market Share (US$ million), by Category, 2011
Table 93: Russian Federation Bakery & Cereals Expenditure Per Capita (Russian Ruble), by Category, 2011
Table 94: Russian Federation Bakery & Cereals Expenditure Per Capita (US$), by Category, 2011
Table 95: Russian Federation Bakery & Cereals Expenditure Per Household (Russian Ruble), by Category, 2011
Table 96: Russian Federation Bakery & Cereals Expenditure Per Household (US$), by Category, 2011
Table 97: Russian Federation Bakery & Cereals Market Volume Share (Kg m), by Category, 2011
Table 98: Russian Federation Bakery & Cereals Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 99: Russian Federation Bakery & Cereals Consumption Per Household (Kg m / Households m), by Category, 2011
Table 100: Russian Federation Bakery & Cereals Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Table 101: Russian Federation Baking Ingredients Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 102: Russian Federation Baking Mixes Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 103: Russian Federation Bread & Rolls Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 104: Russian Federation Cakes, Pastries & Sweet Pies Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 105: Russian Federation Cereal Bars Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 106: Russian Federation Cereals Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 107: Russian Federation Cookies (sweet Biscuits) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 108: Russian Federation Dough Products Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 109: Russian Federation Energy Bars Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 110: Russian Federation Morning Goods Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 111: Russian Federation Savory Biscuits Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 112: Russian Federation: Switchers to Auchan for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 113: Russian Federation: Switchers From Auchan for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 114: Russian Federation: Switchers to Dixi for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 115: Russian Federation: Switchers From Dixi for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 116: Russian Federation: Switchers to Lenta for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 117: Russian Federation: Switchers From Lenta for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 118: Russian Federation: Switchers to Magnit for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 119: Russian Federation: Switchers From Magnit for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 120: Russian Federation: Switchers to Metro Group for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 121: Russian Federation: Switchers From Metro Group for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 122: Russian Federation: Switchers to O'Key for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 123: Russian Federation: Switchers From O'Key for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 124: Russian Federation: Switchers to Paterson for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 125: Russian Federation: Switchers From Paterson for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 126: Russian Federation: Switchers to Sedmoi Kontinent for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 127: Russian Federation: Switchers From Sedmoi Kontinent for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 128: Russian Federation: Switchers to X5 Retail Group for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 129: Russian Federation: Switchers From X5 Retail Group for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 130: Russian Federation: Switchers to Other for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 131: Russian Federation: Switchers From Other for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 132: Russian Federation: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 133: Russian Federation: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Dixi (% by Subgroup, as tracked by the Survey), 2011
Table 134: Russian Federation: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Lenta (% by Subgroup, as tracked by the Survey), 2011
Table 135: Russian Federation: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Magnit (% by Subgroup, as tracked by the Survey), 2011
Table 136: Russian Federation: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2011
Table 137: Russian Federation: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From OAO Pharmacy Chain 36.6 (% by Subgroup, as tracked by the Survey), 2011
Table 138: Russian Federation: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From O'Key (% by Subgroup, as tracked by the Survey), 2011
Table 139: Russian Federation: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Paterson (% by Subgroup, as tracked by the Survey), 2011
Table 140: Russian Federation: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Sedmoi Kontinent (% by Subgroup, as tracked by the Survey), 2011
Table 141: Russian Federation: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup, as tracked by the Survey), 2011
Table 142: Russian Federation: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

LIST OF FIGURES

Figure 1: Consumer Panel Report Methodology
Figure 2: Russian Federation Bakery & Cereals Value Share (%), by Age Groups, 2011
Figure 3: Russian Federation Bakery & Cereals Value Share (%), by Gender, 2011
Figure 4: Russian Federation Bakery & Cereals Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Russian Federation Bakery & Cereals Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Russian Federation Bakery & Cereals Value Share (%) by Wealth Groups, 2011
Figure 7: Russian Federation Bakery & Cereals Value Share (%) by Busy Lives Groups, 2011
Figure 8: Russian Federation Baking Ingredients Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Russian Federation Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Russian Federation Baking Mixes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Russian Federation Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Russian Federation Bread & Rolls Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Russian Federation Bread & Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Russian Federation Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Russian Federation Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Russian Federation Cereal Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Russian Federation Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Russian Federation Cereals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Russian Federation Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Russian Federation Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: Russian Federation Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: Russian Federation Dough Products Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 23: Russian Federation Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 24: Russian Federation Energy Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 25: Russian Federation Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 26: Russian Federation Morning Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 27: Russian Federation Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 28: Russian Federation Savory Biscuits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 29: Russian Federation Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 30: Russian Federation Bakery & Cereals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 31: Russian Federation Bakery & Cereals Market Share (US$ million), by Category, 2011
Figure 32: Russian Federation Bakery & Cereals Expenditure Per Capita (US$), by Category, 2011
Figure 33: Russian Federation Bakery & Cereals Expenditure Per Household (US$), by Category, 2011
Figure 34: Russian Federation Bakery & Cereals Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Figure 35: Russian Federation Baking Ingredients Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 36: Russian Federation Baking Mixes Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 37: Russian Federation Bread & Rolls Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 38: Russian Federation Cakes, Pastries & Sweet Pies Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 39: Russian Federation Cereal Bars Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 40: Russian Federation Cereals Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 41: Russian Federation Cookies (sweet Biscuits) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 42: Russian Federation Dough Products Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 43: Russian Federation Energy Bars Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 44: Russian Federation Morning Goods Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 45: Russian Federation Savory Biscuits Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 46: Russian Federation: People Who Have Switched Retailer for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

COMPANIES MENTIONED

Magnit, X5 Retail Group, Auchan, O'Key, Lenta, Metro Group, Sedmoi Kontinent, Dixi, Auchan, Lenta, Magnit, Metro Group, O'Key, Paterson, Sedmoi Kontinent

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Consumer Trends in the Bakery & Cereals Market in Russia
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