Consumer Trends in the Bakery & Cereals Market in Italy

Date: March 29, 2012
Pages: 146
Price:
US$ 7,495.00
License [?]:
Publisher: Canadean
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C5F784883ABEN
Leaflet:

Download PDF Leaflet

Consumer Trends in the Bakery & Cereals Market in Italy
Synopsis

This report provides the results for the Bakery & Cereals market in Italy from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Why was the report written?
Marketers in the Bakery & Cereals market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Bakery & Cereals market they account for and which consumer trends drive their behaviour.

What is the current market landscape and what is changing?
The weak Italian economy has forced consumers to evaluate and possibly alter their consumption patterns of many products, including Bakery & Cereals. This has made it essential to understand what pockets of growth might exist and whether these represent value or volume opportunities. Knowing the key consumer groups and key trends affecting the market are fundamental to achieving this level of market understanding.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behaviour through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Scope

Consumer survey data for the following specific categories: the Baking Ingredients, Baking Mixes, Bread & Rolls, Cakes, Pastries & Sweet Pies, Cereal Bars, Cereals, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods and Savory Biscuits markets.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.

Key Highlights

The large Older Consumers age group dominates the Bakery & Cereals market, with a 30% value share of the market gained by accounting for 32% of the population. The disparity between these numbers shows that the age group hasn’t reached it’s full potential.

The Better value for money trend affects 15% of the Bread & Rolls market, highlighting potential limits for products marketed on price.

Private labels have a 25% penetration rate in the Dough Products and Bread & Rolls markets. In contrast retailers only have a 5% share in Baking Mixes and Morning Goods, indicating that they must increase investment in these areas if they want to grow their market share to levels the Dough Products and Bread & Rolls product categories show are possible.
1 INTRODUCTION

1.1 What is this Report About?
1.2 Definitions
  1.2.1 Consumer Trends
  1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
  1.2.3 End Consumers
  1.2.4 Volume Units and Aggregations
  1.2.5 Exchange Rates
  1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
  1.3.1 Introduction
  1.3.2 Large scale, international, program of online consumer surveys
  1.3.3 Nationally Representative results (age, gender)
  1.3.4 Parents answered on their children’s behalf
  1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
  1.3.6 Integrated with industry calling and secondary research

2 CONSUMER SEGMENTATION, GROUP VALUE AND TREND INFLUENCE

2.1 Cohort Groups and Bakery & Cereals Market Value
  2.1.1 Age Groups
  2.1.2 Gender Groups
  2.1.3 Location Groups
  2.1.4 Education Achieved Groups
  2.1.5 Wealth Groups
  2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
  2.2.1 Baking Ingredients
  2.2.2 Baking Mixes
  2.2.3 Bread & Rolls
  2.2.4 Cakes, Pastries & Sweet Pies
  2.2.5 Cereal Bars
  2.2.6 Cereals
  2.2.7 Cookies (Sweet Biscuits)
  2.2.8 Dough Products
  2.2.9 Energy Bars
  2.2.10 Morning Goods
  2.2.11 Savory Biscuits
2.3 Behavioral Trends and Market Value
  2.3.1 Baking Ingredients
  2.3.2 Baking Mixes
  2.3.3 Bread & Rolls
  2.3.4 Cakes, Pastries & Sweet Pies
  2.3.5 Cereal Bars
  2.3.6 Cereals
  2.3.7 Cookies (Sweet Biscuits)
  2.3.8 Dough Products
  2.3.9 Energy Bars
  2.3.10 Morning Goods
  2.3.11 Savory Biscuits

3 CONSUMPTION ANALYSIS

3.1 Consumption Frequencies by Age and Gender
  3.1.1 Baking Ingredients
  3.1.2 Baking Mixes
  3.1.3 Bread & Rolls
  3.1.4 Cakes, Pastries & Sweet Pies
  3.1.5 Cereal Bars
  3.1.6 Cereals
  3.1.7 Cookies (Sweet Biscuits)
  3.1.8 Dough Products
  3.1.9 Energy Bars
  3.1.10 Morning Goods
  3.1.11 Savory Biscuits
3.2 Consumer Profiles by Product Category
  3.2.1 Baking Ingredients
  3.2.2 Baking Mixes
  3.2.3 Bread & Rolls
  3.2.4 Cakes, Pastries & Sweet Pies
  3.2.5 Cereal Bars
  3.2.6 Cereals
  3.2.7 Cookies (Sweet Biscuits)
  3.2.8 Dough Products
  3.2.9 Energy Bars
  3.2.10 Morning Goods
  3.2.11 Savory Biscuits

4 BRAND VS. PRIVATE LABEL CHOICES

4.1 Brand vs. Private Label Volume Share
  4.1.1 By Category
4.2 Bakery & Cereals Brand Choice and Private Label Shares
  4.2.1 Baking Ingredients
  4.2.2 Baking Mixes
  4.2.3 Bread & Rolls
  4.2.4 Cakes, Pastries & Sweet Pies
  4.2.5 Cereal Bars
  4.2.6 Cereals
  4.2.7 Cookies (Sweet Biscuits)
  4.2.8 Dough Products
  4.2.9 Energy Bars
  4.2.10 Morning Goods
  4.2.11 Savory Biscuits

5 THE SHARE OF CONSUMERS INFLUENCED BY TRENDS

5.1 Trend Drivers of Consumers' Product Choices
  5.1.1 Overall Bakery & Cereals
  5.1.2 Baking Ingredients
  5.1.3 Baking Mixes
  5.1.4 Bread & Rolls
  5.1.5 Cakes, Pastries & Sweet Pies
  5.1.6 Cereal Bars
  5.1.7 Cereals
  5.1.8 Cookies (Sweet Biscuits)
  5.1.9 Dough Products
  5.1.10 Energy Bars
  5.1.11 Morning Goods
  5.1.12 Savory Biscuits

6 CONSUMPTION IMPACT: MARKET VALUATION

6.1 Bakery & Cereals Value Impact of Consumer Consumption Behavior
  6.1.1 Market Value by Category
  6.1.2 Market Volume by Category
6.2 Bakery & Cereals Value Analysis by Category
  6.2.1 Share by Category
  6.2.2 Expenditure per Capita by Category
  6.2.3 Expenditure per Household by Category
6.3 Bakery & Cereals Volume Impact of Consumer Behavior Trends
  6.3.1 Share by Category
  6.3.2 Consumption per Capita by Category
  6.3.3 Consumption Per Household by Category

7 RETAILER CHOICE, SWITCHING AND CATEGORY SHARE

7.1 Retailer Volume Share
  7.1.1 Retailer Volume Share in Bakery & Cereals
7.2 Retailer Volume Share by Category
  7.2.1 Retail Share by Volume - Baking Ingredients
  7.2.2 Retail Share by Volume - Baking Mixes
  7.2.3 Retail Share by Volume - Bread & Rolls
  7.2.4 Retail Share by Volume - Cakes, Pastries & Sweet Pies
  7.2.5 Retail Share by Volume - Cereal Bars
  7.2.6 Retail Share by Volume - Cereals
  7.2.7 Retail Share by Volume - Cookies (Sweet Biscuits)
  7.2.8 Retail Share by Volume - Dough Products
  7.2.9 Retail Share by Volume - Energy Bars
  7.2.10 Retail Share by Volume - Morning Goods
  7.2.11 Retail Share by Volume - Savory Biscuits
7.3 Levels of Retailer Switching in the Last Six Months
  7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
  7.3.2 Auchan Switching Analysis
  7.3.3 Bennet SpA Switching Analysis
  7.3.4 Carrefour Switching Analysis
  7.3.5 Conad Switching Analysis
  7.3.6 Coop Italia Switching Analysis
  7.3.7 Despar Servizi Switching Analysis
  7.3.8 Esselunga Switching Analysis
  7.3.9 Eurospin Switching Analysis
  7.3.10 PAM Switching Analysis
  7.3.11 Sisa Switching Analysis
  7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Bakery & Cereals, by Retailer Used
  7.4.1 Auchan
  7.4.2 Bennet SpA
  7.4.3 Carrefour
  7.4.4 Conad
  7.4.5 Coop Italia
  7.4.6 Despar Servizi
  7.4.7 Esselunga
  7.4.8 Eurospin
  7.4.9 PAM
  7.4.10 Selex
  7.4.11 Sisa
  7.4.12 Other

8 APPENDIX

8.1 About Canadean
8.2 Disclaimer

LIST OF TABLES

Table 1: Volume Units for the Bakery & Cereals Market
Table 2: Foreign Exchange Rate – Euro Vs. US$, 2011
Table 3: Italy Survey Respondent Profile (weighted), 2011
Table 4: Italy Bakery & Cereals Value Share (%), by Age Groups, 2011
Table 5: Italy Bakery & Cereals Value Share (%), by Gender, 2011
Table 6: Italy Bakery & Cereals Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Italy Bakery & Cereals Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Italy Bakery & Cereals Value Share (%) by Wealth Groups, 2011
Table 9: Italy Bakery & Cereals Value Share (%) by Busy Lives Groups, 2011
Table 10: Italy Baking Ingredients Consumer Group Share (% market value), 2011
Table 11: Italy Baking Mixes Consumer Group Share (% market value), 2011
Table 12: Italy Bread & Rolls Consumer Group Share (% market value), 2011
Table 13: Italy Cakes, Pastries & Sweet Pies Consumer Group Share (% market value), 2011
Table 14: Italy Cereal Bars Consumer Group Share (% market value), 2011
Table 15: Italy Cereals Consumer Group Share (% market value), 2011
Table 16: Italy Cookies (Sweet Biscuits) Consumer Group Share (% market value), 2011
Table 17: Italy Dough Products Consumer Group Share (% market value), 2011
Table 18: Italy Energy Bars Consumer Group Share (% market value), 2011
Table 19: Italy Morning Goods Consumer Group Share (% market value), 2011
Table 20: Italy Savory Biscuits Consumer Group Share (% market value), 2011
Table 21: Italy Total Baking Ingredients Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: Italy Total Baking Mixes Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: Italy Total Bread & Rolls Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: Italy Total Cakes, Pastries & Sweet Pies Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 25: Italy Total Cereal Bars Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 26: Italy Total Cereals Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 27: Italy Total Cookies (Sweet Biscuits) Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 28: Italy Total Dough Products Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 29: Italy Total Energy Bars Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 30: Italy Total Morning Goods Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 31: Italy Total Savory Biscuits Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 32: Italy Baking Ingredients Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: Italy Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: Italy Baking Mixes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: Italy Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: Italy Bread & Rolls Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: Italy Bread & Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: Italy Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 39: Italy Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 40: Italy Cereal Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 41: Italy Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 42: Italy Cereals Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 43: Italy Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 44: Italy Cookies (Sweet Biscuits) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 45: Italy Cookies (Sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 46: Italy Dough Products Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 47: Italy Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 48: Italy Energy Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 49: Italy Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 50: Italy Morning Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 51: Italy Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 52: Italy Savory Biscuits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 53: Italy Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 54: Italy Baking Ingredients Consumer Profiles (% consumers by sub-group), 2011
Table 55: Italy Baking Mixes Consumer Profiles (% consumers by sub-group), 2011
Table 56: Italy Bread & Rolls Consumer Profiles (% consumers by sub-group), 2011
Table 57: Italy Cakes, Pastries & Sweet Pies Consumer Profiles (% consumers by sub-group), 2011
Table 58: Italy Cereal Bars Consumer Profiles (% consumers by sub-group), 2011
Table 59: Italy Cereals Consumer Profiles (% consumers by sub-group), 2011
Table 60: Italy Cookies (Sweet Biscuits) Consumer Profiles (% consumers by sub-group), 2011
Table 61: Italy Dough Products Consumer Profiles (% consumers by sub-group), 2011
Table 62: Italy Energy Bars Consumer Profiles (% consumers by sub-group), 2011
Table 63: Italy Morning Goods Consumer Profiles (% consumers by sub-group), 2011
Table 64: Italy Savory Biscuits Consumer Profiles (% consumers by sub-group), 2011
Table 65: Italy Bakery & Cereals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 66: Italy Baking Ingredients Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 67: Italy Baking Mixes Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 68: Italy Bread & Rolls Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 69: Italy Cakes, Pastries & Sweet Pies Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 70: Italy Cereal Bars Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 71: Italy Cereals Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 72: Italy Cookies (Sweet Biscuits) Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 73: Italy Dough Products Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 74: Italy Energy Bars Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 75: Italy Morning Goods Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 76: Italy Savory Biscuits Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 77: Italy, Overall Bakery & Cereals: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 78: Italy, Baking Ingredients: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 79: Italy, Baking Mixes: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 80: Italy, Bread & Rolls: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 81: Italy, Cakes, Pastries & Sweet Pies: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 82: Italy, Cereal Bars: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 83: Italy, Cereals: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 84: Italy, Cookies (Sweet Biscuits): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 85: Italy, Dough Products: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 86: Italy, Energy Bars: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 87: Italy, Morning Goods: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 88: Italy, Savory Biscuits: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 89: Italy Bakery & Cereals Market Value (Euro million), by Category, 2011
Table 90: Italy Bakery & Cereals Market Value (US$ million), by Category, 2011
Table 91: Italy Bakery & Cereals Market Volume (Kg m), by Category, 2011
Table 92: Italy Bakery & Cereals Market Share (US$ million), by Category, 2011
Table 93: Italy Bakery & Cereals Expenditure Per Capita (Euro), by Category, 2011
Table 94: Italy Bakery & Cereals Expenditure Per Capita (US$), by Category, 2011
Table 95: Italy Bakery & Cereals Expenditure Per Household (Euro), by Category
Table 96: Italy Bakery & Cereals Expenditure Per Household (US$), by Category
Table 97: Italy Bakery & Cereals Market Volume Share (Kg m), by Category, 2011
Table 98: Italy Bakery & Cereals Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 99: Italy Bakery & Cereals Consumption Per Household (Kg m / Households m), by Category, 2011
Table 100: Italy Bakery & Cereals Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 101: Italy Baking Ingredients Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 102: Italy Baking Mixes Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 103: Italy Bread & Rolls Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 104: Italy Cakes, Pastries & Sweet Pies Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 105: Italy Cereal Bars Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 106: Italy Cereals Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 107: Italy Cookies (Sweet Biscuits) Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 108: Italy Dough Products Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 109: Italy Energy Bars Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 110: Italy Morning Goods Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 111: Italy Savory Biscuits Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 112: Italy: Switchers to Auchan for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 113: Italy: Switchers From Auchan for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 114: Italy: Switchers to Bennet SpA for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 115: Italy: Switchers From Bennet SpA for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 116: Italy: Switchers to Carrefour for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 117: Italy: Switchers From Carrefour for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 118: Italy: Switchers to Conad for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 119: Italy: Switchers From Conad for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 120: Italy: Switchers to Coop Italia for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 121: Italy: Switchers From Coop Italia for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 122: Italy: Switchers to Despar Servizi for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 123: Italy: Switchers From Despar Servizi for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 124: Italy: Switchers to Esselunga for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 125: Italy: Switchers From Esselunga for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 126: Italy: Switchers to Eurospin for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 127: Italy: Switchers From Eurospin for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 128: Italy: Switchers to PAM for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 129: Italy: Switchers From PAM for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 130: Italy: Switchers to Sisa for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 131: Italy: Switchers From Sisa for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 132: Italy: Switchers to Other for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 133: Italy: Switchers From Other for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 134: Italy: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 135: Italy: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Bennet SpA (% by Subgroup, as tracked by the Survey), 2011
Table 136: Italy: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 137: Italy: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Conad (% by Subgroup, as tracked by the Survey), 2011
Table 138: Italy: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Coop Italia (% by Subgroup, as tracked by the Survey), 2011
Table 139: Italy: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Despar Servizi (% by Subgroup, as tracked by the Survey), 2011
Table 140: Italy: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Esselunga (% by Subgroup, as tracked by the Survey), 2011
Table 141: Italy: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Eurospin (% by Subgroup, as tracked by the Survey), 2011
Table 142: Italy: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From PAM (% by Subgroup, as tracked by the Survey), 2011
Table 143: Italy: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Selex (% by Subgroup, as tracked by the Survey), 2011
Table 144: Italy: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Sisa (% by Subgroup, as tracked by the Survey), 2011
Table 145: Italy: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

LIST OF FIGURES

Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Bakery & Cereals Value Share (%), by Age Groups, 2011
Figure 3: Italy Bakery & Cereals Value Share (%), by Gender, 2011
Figure 4: Italy Bakery & Cereals Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Italy Bakery & Cereals Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Italy Bakery & Cereals Value Share (%) by Wealth Groups, 2011
Figure 7: Italy Bakery & Cereals Value Share (%) by Busy Lives Groups, 2011
Figure 8: Italy Baking Ingredients Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Italy Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Italy Baking Mixes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Italy Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Italy Bread & Rolls Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Italy Bread & Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Italy Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Italy Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Italy Cereal Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Italy Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Italy Cereals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Italy Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Italy Cookies (Sweet Biscuits) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: Italy Cookies (Sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: Italy Dough Products Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 23: Italy Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 24: Italy Energy Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 25: Italy Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 26: Italy Morning Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 27: Italy Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 28: Italy Savory Biscuits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 29: Italy Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 30: Italy Bakery & Cereals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 31: Italy Bakery & Cereals Market Share (US$ million), by Category, 2011
Figure 32: Italy Bakery & Cereals Expenditure Per Capita (US$), by Category, 2011
Figure 33: Italy Bakery & Cereals Expenditure Per Household (US$), by Category
Figure 34: Italy Bakery & Cereals Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 35: Italy Baking Ingredients Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 36: Italy Baking Mixes Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 37: Italy Bread & Rolls Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 38: Italy Cakes, Pastries & Sweet Pies Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 39: Italy Cereal Bars Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 40: Italy Cereals Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 41: Italy Cookies (Sweet Biscuits) Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 42: Italy Dough Products Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 43: Italy Energy Bars Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 44: Italy Morning Goods Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 45: Italy Savory Biscuits Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 46: Italy: People Who Have Switched Retailer for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

COMPANIES MENTIONED

Coop Italia, Conad, Carrefour, Esselunga, Auchan, PAM, Sisa, Despar Servizi, Selex, Auchan, Bennet SpA, Carrefour, Conad, Coop Italia, Despar Servizi, Esselunga, Eurospin

Ask Your Question

Consumer Trends in the Bakery & Cereals Market in Italy
Company name*:
Contact person*:
Phone/fax*:
Email*:
Request invoice
Your enquiry: