Consumer Trends in the Bakery & Cereals Market in China

Date: March 29, 2012
Pages: 139
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Publisher: Canadean
Report type: Strategic Report
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ID: C0CB3B9740FEN
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Consumer Trends in the Bakery & Cereals Market in China
Synopsis

This report provides the results for the Bakery & Cereals market from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Why was the report written?
Marketers in the Bakery & Cereals market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Bakery & Cereals market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As China undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: Baking Ingredients, Baking Mixes, Bread & RollsCakes, Pastries & Sweet Pies, Cereal Bars, Cereals, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods and Savory Biscuits.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.

Key Highlights

Private label penetration is very high for Baking Mixes and Dough Products at nearly 40% of the market by volume. Retailers’ success in these product areas could encourage them to increase investment in product categories such as Cereals and Bread & Rolls, which have a large market size and a significant private label penetration just below 30%.

Market valuation reveals that Cakes, Pastries & Sweet Pies expenditure per household in China is six times higher than the next category, Bread & Rolls.

Behavioral analysis reveals than 20% of the Bread & Rolls market is influenced by the Quality Seeking trend. This signals strong potential for premium products in the Chinese market.
1 INTRODUCTION

1.1 What is this Report About?
1.2 Definitions
  1.2.1 Consumer Trends
  1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
  1.2.3 End Consumers
  1.2.4 Volume Units and Aggregations
  1.2.5 Exchange Rates
  1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
  1.3.1 Introduction
  1.3.2 Large scale, international, program of online consumer surveys
  1.3.3 Nationally Representative results (age, gender)
  1.3.4 Parents answered on their children’s behalf
  1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
  1.3.6 Integrated with industry calling and secondary research

2 CONSUMER SEGMENTATION, GROUP VALUE AND TREND INFLUENCE

2.1 Cohort Groups and Bakery & Cereals Market Value
  2.1.1 Age Groups
  2.1.2 Gender Groups
  2.1.3 Location Groups
  2.1.4 Education Achieved Groups
  2.1.5 Wealth Groups
  2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
  2.2.1 Baking Ingredients
  2.2.2 Baking Mixes
  2.2.3 Bread & Rolls
  2.2.4 Cakes, Pastries & Sweet Pies
  2.2.5 Cereal Bars
  2.2.6 Cereals
  2.2.7 Cookies (sweet Biscuits)
  2.2.8 Dough Products
  2.2.9 Energy Bars
  2.2.10 Morning Goods
  2.2.11 Savory Biscuits
2.3 Behavioral Trends and Market Value
  2.3.1 Baking Ingredients
  2.3.2 Baking Mixes
  2.3.3 Bread & Rolls
  2.3.4 Cakes, Pastries & Sweet Pies
  2.3.5 Cereal Bars
  2.3.6 Cereals
  2.3.7 Cookies (sweet Biscuits)
  2.3.8 Dough Products
  2.3.9 Energy Bars
  2.3.10 Morning Goods
  2.3.11 Savory Biscuits

3 CONSUMPTION ANALYSIS

3.1 Consumption Frequencies by Age and Gender
  3.1.1 Baking Ingredients
  3.1.2 Baking Mixes
  3.1.3 Bread & Rolls
  3.1.4 Cakes, Pastries & Sweet Pies
  3.1.5 Cereal Bars
  3.1.6 Cereals
  3.1.7 Cookies (sweet Biscuits)
  3.1.8 Dough Products
  3.1.9 Energy Bars
  3.1.10 Morning Goods
  3.1.11 Savory Biscuits
3.2 Consumer Profiles by Product Category
  3.2.1 Baking Ingredients
  3.2.2 Baking Mixes
  3.2.3 Bread & Rolls
  3.2.4 Cakes, Pastries & Sweet Pies
  3.2.5 Cereal Bars
  3.2.6 Cereals
  3.2.7 Cookies (sweet Biscuits)
  3.2.8 Dough Products
  3.2.9 Energy Bars
  3.2.10 Morning Goods
  3.2.11 Savory Biscuits

4 BRAND VS. PRIVATE LABEL CHOICES

4.1 Brand vs. Private Label Volume Share
  4.1.1 By Category
4.2 Bakery & Cereals Brand Choice and Private Label Shares
  4.2.1 Baking Ingredients
  4.2.2 Baking Mixes
  4.2.3 Bread & Rolls
  4.2.4 Cakes, Pastries & Sweet Pies
  4.2.5 Cereal Bars
  4.2.6 Cereals
  4.2.7 Cookies (sweet Biscuits)
  4.2.8 Dough Products
  4.2.9 Energy Bars
  4.2.10 Morning Goods
  4.2.11 Savory Biscuits

5 THE SHARE OF CONSUMERS INFLUENCED BY TRENDS

5.1 Trend Drivers of Consumers' Product Choices
  5.1.1 Overall Bakery & Cereals
  5.1.2 Baking Ingredients
  5.1.3 Baking Mixes
  5.1.4 Bread & Rolls
  5.1.5 Cakes, Pastries & Sweet Pies
  5.1.6 Cereal Bars
  5.1.7 Cereals
  5.1.8 Cookies (sweet Biscuits)
  5.1.9 Dough Products
  5.1.10 Energy Bars
  5.1.11 Morning Goods
  5.1.12 Savory Biscuits

6 CONSUMPTION IMPACT: MARKET VALUATION

6.1 Bakery & Cereals Value Impact of Consumer Consumption Behavior
  6.1.1 Market Value by Category
  6.1.2 Market Volume by Category
6.2 Bakery & Cereals Value Analysis by Category
  6.2.1 Share by Category
  6.2.2 Expenditure per Capita by Category
  6.2.3 Expenditure per Household by Category
6.3 Bakery & Cereals Volume Impact of Consumer Behavior Trends
  6.3.1 Share by Category
  6.3.2 Consumption per Capita by Category
  6.3.3 Consumption Per Household by Category

7 RETAILER CHOICE, SWITCHING AND CATEGORY SHARE OF ORGANIZED RETAIL

7.1 Retailer Volume Share of Organized Retail
  7.1.1 Retailer Share by Volume of Organized Retail in Bakery & Cereals
7.2 Retailer Volume Share by Category of Organized Retail
  7.2.1 Retail Share by Volume of Organized Retail - Baking Ingredients
  7.2.2 Retail Share by Volume of Organized Retail - Baking Mixes
  7.2.3 Retail Share by Volume of Organized Retail - Bread & Rolls
  7.2.4 Retail Share by Volume of Organized Retail - Cakes, Pastries & Sweet Pies
  7.2.5 Retail Share by Volume of Organized Retail - Cereal Bars
  7.2.6 Retail Share by Volume of Organized Retail - Cereals
  7.2.7 Retail Share by Volume of Organized Retail - Cookies (sweet Biscuits)
  7.2.8 Retail Share by Volume of Organized Retail - Dough Products
  7.2.9 Retail Share by Volume of Organized Retail - Energy Bars
  7.2.10 Retail Share by Volume of Organized Retail - Morning Goods
  7.2.11 Retail Share by Volume of Organized Retail - Savory Biscuits
7.3 Levels of Retailer Switching in the Last Six Months
  7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
  7.3.2 A-Best Supermarket Co., Ltd Switching Analysis
  7.3.3 Carrefour China Switching Analysis
  7.3.4 Dashang Group Switching Analysis
  7.3.5 Metro Cash & Carry Switching Analysis
  7.3.6 New Cooperation Joint-stock trade chain CO., Ltd. Switching Analysis
  7.3.7 Tesco China Switching Analysis
  7.3.8 Trust Mart Switching Analysis
  7.3.9 Wal-Mart Super center, China Switching Analysis
  7.3.10 Wuhan Zhongbai Group Co., Ltd. Switching Analysis
  7.3.11 Wumart Stores. Group Switching Analysis
  7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Bakery & Cereals, by Retailer Used
  7.4.1 Carrefour China
  7.4.2 Dashang Group
  7.4.3 New Cooperation Joint-stock trade chain CO., Ltd.
  7.4.4 Tesco China
  7.4.5 Trust Mart
  7.4.6 Wal-Mart Super center, China
  7.4.7 Wuhan Zhongbai Group Co., Ltd.
  7.4.8 Wumart Stores. Group
  7.4.9 Other

8 APPENDIX

8.1 About Canadean
8.2 Disclaimer

LIST OF TABLES

Table 1: Volume Units for the Bakery & Cereals Market
Table 2: Foreign Exchange Rate – CNY Vs. US$, 2011
Table 3: China Survey Respondent Profile (weighted), 2011
Table 4: China Bakery & Cereals Value Share (%), by Age Groups, 2011
Table 5: China Bakery & Cereals Value Share (%), by Gender, 2011
Table 6: China Bakery & Cereals Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: China Bakery & Cereals Value Share (%) by Education Level Achieved Groups, 2011
Table 8: China Bakery & Cereals Value Share (%) by Wealth Groups, 2011
Table 9: China Bakery & Cereals Value Share (%) by Busy Lives Groups, 2011
Table 10: China Baking Ingredients Consumer Group Share (% market value), 2011
Table 11: China Baking Mixes Consumer Group Share (% market value), 2011
Table 12: China Bread & Rolls Consumer Group Share (% market value), 2011
Table 13: China Cakes, Pastries & Sweet Pies Consumer Group Share (% market value), 2011
Table 14: China Cereal Bars Consumer Group Share (% market value), 2011
Table 15: China Cereals Consumer Group Share (% market value), 2011
Table 16: China Cookies (sweet Biscuits) Consumer Group Share (% market value), 2011
Table 17: China Dough Products Consumer Group Share (% market value), 2011
Table 18: China Energy Bars Consumer Group Share (% market value), 2011
Table 19: China Morning Goods Consumer Group Share (% market value), 2011
Table 20: China Savory Biscuits Consumer Group Share (% market value), 2011
Table 21: China Total Baking Ingredients Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: China Total Baking Mixes Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: China Total Bread & Rolls Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: China Total Cakes, Pastries & Sweet Pies Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 25: China Total Cereal Bars Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 26: China Total Cereals Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 27: China Total Cookies (sweet Biscuits) Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 28: China Total Dough Products Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 29: China Total Energy Bars Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 30: China Total Morning Goods Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 31: China Total Savory Biscuits Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 32: China Baking Ingredients Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: China Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: China Baking Mixes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: China Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: China Bread & Rolls Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: China Bread & Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: China Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 39: China Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 40: China Cereal Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 41: China Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 42: China Cereals Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 43: China Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 44: China Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 45: China Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 46: China Dough Products Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 47: China Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 48: China Energy Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 49: China Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 50: China Morning Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 51: China Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 52: China Savory Biscuits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 53: China Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 54: China Baking Ingredients Consumer Profiles (% consumers by sub-group), 2011
Table 55: China Baking Mixes Consumer Profiles (% consumers by sub-group), 2011
Table 56: China Bread & Rolls Consumer Profiles (% consumers by sub-group), 2011
Table 57: China Cakes, Pastries & Sweet Pies Consumer Profiles (% consumers by sub-group), 2011
Table 58: China Cereal Bars Consumer Profiles (% consumers by sub-group), 2011
Table 59: China Cereals Consumer Profiles (% consumers by sub-group), 2011
Table 60: China Cookies (sweet Biscuits) Consumer Profiles (% consumers by sub-group), 2011
Table 61: China Dough Products Consumer Profiles (% consumers by sub-group), 2011
Table 62: China Energy Bars Consumer Profiles (% consumers by sub-group), 2011
Table 63: China Morning Goods Consumer Profiles (% consumers by sub-group), 2011
Table 64: China Savory Biscuits Consumer Profiles (% consumers by sub-group), 2011
Table 65: China Bakery & Cereals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 66: China Baking Ingredients Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 67: China Baking Mixes Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 68: China Bread & Rolls Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 69: China Cakes, Pastries & Sweet Pies Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 70: China Cereal Bars Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 71: China Cereals Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 72: China Cookies (sweet Biscuits) Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 73: China Dough Products Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 74: China Energy Bars Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 75: China Morning Goods Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 76: China Savory Biscuits Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 77: China, Overall Bakery & Cereals: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 78: China, Baking Ingredients: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 79: China, Baking Mixes: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 80: China, Bread & Rolls: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 81: China, Cakes, Pastries & Sweet Pies: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 82: China, Cereal Bars: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 83: China, Cereals: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 84: China, Cookies (sweet Biscuits): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 85: China, Dough Products: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 86: China, Energy Bars: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 87: China, Morning Goods: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 88: China, Savory Biscuits: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 89: China Bakery & Cereals Market Value (Yuan Renminbi million), by Category, 2011
Table 90: China Bakery & Cereals Market Value (US$ million), by Category, 2011
Table 91: China Bakery & Cereals Market Volume (Kg m), by Category, 2011
Table 92: China Bakery & Cereals Market Share (US$ million), by Category, 2011
Table 93: China Bakery & Cereals Expenditure Per Capita (Yuan Renminbi), by Category, 2011
Table 94: China Bakery & Cereals Expenditure Per Capita (US$), by Category, 2011
Table 95: China Bakery & Cereals Expenditure Per Household (Yuan Renminbi), by Category
Table 96: China Bakery & Cereals Expenditure Per Household (US$), by Category
Table 97: China Bakery & Cereals Market Volume Share (Kg m), by Category, 2011
Table 98: China Bakery & Cereals Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 99: China Bakery & Cereals Consumption Per Household (Kg m / Households m), by Category, 2011
Table 100: China Bakery & Cereals Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Table 101: China Baking Ingredients Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 102: China Baking Mixes Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 103: China Bread & Rolls Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 104: China Cakes, Pastries & Sweet Pies Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 105: China Cereal Bars Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 106: China Cereals Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 107: China Cookies (sweet Biscuits) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 108: China Dough Products Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 109: China Energy Bars Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 110: China Morning Goods Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 111: China Savory Biscuits Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 112: China: Switchers to A-Best Supermarket Co., Ltd for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 113: China: Switchers From A-Best Supermarket Co., Ltd for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 114: China: Switchers to Carrefour China for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 115: China: Switchers From Carrefour China for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 116: China: Switchers to Dashang Group for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 117: China: Switchers From Dashang Group for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 118: China: Switchers to Metro Cash & Carry for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 119: China: Switchers From Metro Cash & Carry for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 120: China: Switchers to New Cooperation Joint-stock trade chain CO., Ltd. for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 121: China: Switchers From New Cooperation Joint-stock trade chain CO., Ltd. for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 122: China: Switchers to Tesco China for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 123: China: Switchers From Tesco China for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 124: China: Switchers to Trust Mart for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 125: China: Switchers From Trust Mart for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 126: China: Switchers to Wal-Mart Super center, China for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 127: China: Switchers From Wal-Mart Super center, China for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 128: China: Switchers to Wuhan Zhongbai Group Co., Ltd. for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 129: China: Switchers From Wuhan Zhongbai Group Co., Ltd. for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 130: China: Switchers to Wumart Stores. Group for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 131: China: Switchers From Wumart Stores. Group for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 132: China: Switchers to Other for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 133: China: Switchers From Other for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 134: China: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup, as tracked by the Survey), 2011
Table 135: China: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup, as tracked by the Survey), 2011
Table 136: China: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain CO., Ltd. (% by Subgroup, as tracked by the Survey), 2011
Table 137: China: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup, as tracked by the Survey), 2011
Table 138: China: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup, as tracked by the Survey), 2011
Table 139: China: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup, as tracked by the Survey), 2011
Table 140: China: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Wuhan Zhongbai Group Co., Ltd. (% by Subgroup, as tracked by the Survey), 2011
Table 141: China: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup, as tracked by the Survey), 2011
Table 142: China: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

LIST OF FIGURES

Figure 1: Consumer Panel Report Methodology
Figure 2: China Bakery & Cereals Value Share (%), by Age Groups, 2011
Figure 3: China Bakery & Cereals Value Share (%), by Gender, 2011
Figure 4: China Bakery & Cereals Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: China Bakery & Cereals Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: China Bakery & Cereals Value Share (%) by Wealth Groups, 2011
Figure 7: China Bakery & Cereals Value Share (%) by Busy Lives Groups, 2011
Figure 8: China Baking Ingredients Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: China Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: China Baking Mixes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: China Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: China Bread & Rolls Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: China Bread & Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: China Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: China Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: China Cereal Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: China Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: China Cereals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: China Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: China Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: China Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: China Dough Products Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 23: China Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 24: China Energy Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 25: China Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 26: China Morning Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 27: China Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 28: China Savory Biscuits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 29: China Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 30: China Bakery & Cereals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 31: China Bakery & Cereals Market Share (US$ million), by Category, 2011
Figure 32: China Bakery & Cereals Expenditure Per Capita (US$), by Category, 2011
Figure 33: China Bakery & Cereals Expenditure Per Household (US$), by Category
Figure 34: China Bakery & Cereals Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Figure 35: China Baking Ingredients Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 36: China Baking Mixes Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 37: China Bread & Rolls Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 38: China Cakes, Pastries & Sweet Pies Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 39: China Cereal Bars Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 40: China Cereals Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 41: China Cookies (sweet Biscuits) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 42: China Dough Products Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 43: China Energy Bars Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 44: China Morning Goods Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 45: China Savory Biscuits Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 46: China: People Who Have Switched Retailer for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

COMPANIES MENTIONED

Carrefour China, Wal-Mart, Super center, China, Tesco China, Dashang Group, Wumart Stores. Group, Trust Mart, New Cooperation Joint-stock trade chain CO., Ltd., Wuhan Zhongbai Group Co., Ltd., A-Best Supermarket Co., Ltd, Carrefour China, Dashang Group, Metro Cash & Carry, New Cooperation Joint-stock trade chain CO., Ltd, Wumart Stores. Group

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Consumer Trends in the Bakery & Cereals Market in China
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