Given that concentrates is generally a mature and stagnant category, over the past few years manufacturers have been increasing their efforts to emphasise the different ways to use their concentrates. While concentrates are generally used to make beverages, they can also be used in making ice cream, cakes and in certain dishes. Familiarising consumers with the diverse uses of concentrates has therefore been a key strategy for manufacturers in terms of trying to boost sales.
Euromonitor International's Concentrates in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Liquid Concentrates, Powder Concentrates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Concentrates in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Liquid Concentrates, Powder Concentrates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Concentrates market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
CONCENTRATES IN ITALY
Euromonitor International
June 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Concentrates Conversions
Table 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 2 Off-trade Sales of Concentrates (as sold) by Category: Volume 2006-2011
Table 3 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Concentrates (RTD) by Category: Volume 2006-2011
Table 5 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2006-2011
Table 6 Off-trade Sales of Concentrates by Category: Value 2006-2011
Table 7 Off-trade Sales of Concentrates by Category: % Value Growth 2006-2011
Table 8 Leading Flavours for Liquid Concentrates: % Volume Breakdown 2006-2011
Table 9 Leading Flavours for Powder Concentrates: % Volume Breakdown 2006-2011
Table 10 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2007-2011
Table 11 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2008-2011
Table 12 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2007-2011
Table 13 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2008-2011
Table 14 Company Shares of Concentrates (RTD) by Off-trade Volume 2007-2011
Table 15 Brand Shares of Concentrates (RTD) by Off-trade Volume 2008-2011
Table 16 Company Shares of Concentrates by Off-trade Value 2007-2011
Table 17 Brand Shares of Concentrates by Off-trade Value 2008-2011
Table 18 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2011-2016
Table 19 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2011-2016
Table 20 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2011-2016
Table 21 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2011-2016
Table 22 Forecast Off-trade Sales of Concentrates by Category: Value 2011-2016
Table 23 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2011-2016
Executive Summary
A Moderate Performance Recorded in 2011
Economic Crisis Hits the On-trade Channel
Despite the Crisis Private Label Registers Only Moderate Growth
Supermarkets Continue To Account for the Bulk of Off-trade Sales
Slow Growth Expected To Continue Over the Forecast Period
Key Trends and Developments
Economic Crisis Becomes An Obstacle To Growth
Private Label Grows at A Very Slow Pace
Health and Wellness Trends Affect Consumer Behaviour in the Soft Drinks Market
Reduced Footfall in the On-trade Leads To A Decline in Sales
Manufacturers Reluctant To Invest in Innovation
Market Data
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 28 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 29 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 30 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 31 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 32 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 33 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 34 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 35 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 36 Company Shares of Soft Drinks (RTD) by Total Volume 2007-2011
Table 37 Brand Shares of Soft Drinks (RTD) by Total Volume 2008-2011
Table 38 Company Shares of On-trade Soft Drinks (RTD) by Volume 2007-2011
Table 39 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2008-2011
Table 40 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 41 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 42 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 43 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 44 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 45 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 46 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 47 Penetration of Private Label by Category by Value 2006-2011
Table 48 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 50 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 51 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 52 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 53 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 54 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 55 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 56 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Italy
Sources
Summary 1 Research Sources
Euromonitor International
June 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Concentrates Conversions
Table 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 2 Off-trade Sales of Concentrates (as sold) by Category: Volume 2006-2011
Table 3 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Concentrates (RTD) by Category: Volume 2006-2011
Table 5 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2006-2011
Table 6 Off-trade Sales of Concentrates by Category: Value 2006-2011
Table 7 Off-trade Sales of Concentrates by Category: % Value Growth 2006-2011
Table 8 Leading Flavours for Liquid Concentrates: % Volume Breakdown 2006-2011
Table 9 Leading Flavours for Powder Concentrates: % Volume Breakdown 2006-2011
Table 10 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2007-2011
Table 11 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2008-2011
Table 12 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2007-2011
Table 13 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2008-2011
Table 14 Company Shares of Concentrates (RTD) by Off-trade Volume 2007-2011
Table 15 Brand Shares of Concentrates (RTD) by Off-trade Volume 2008-2011
Table 16 Company Shares of Concentrates by Off-trade Value 2007-2011
Table 17 Brand Shares of Concentrates by Off-trade Value 2008-2011
Table 18 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2011-2016
Table 19 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2011-2016
Table 20 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2011-2016
Table 21 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2011-2016
Table 22 Forecast Off-trade Sales of Concentrates by Category: Value 2011-2016
Table 23 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2011-2016
Executive Summary
A Moderate Performance Recorded in 2011
Economic Crisis Hits the On-trade Channel
Despite the Crisis Private Label Registers Only Moderate Growth
Supermarkets Continue To Account for the Bulk of Off-trade Sales
Slow Growth Expected To Continue Over the Forecast Period
Key Trends and Developments
Economic Crisis Becomes An Obstacle To Growth
Private Label Grows at A Very Slow Pace
Health and Wellness Trends Affect Consumer Behaviour in the Soft Drinks Market
Reduced Footfall in the On-trade Leads To A Decline in Sales
Manufacturers Reluctant To Invest in Innovation
Market Data
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 28 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 29 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 30 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 31 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 32 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 33 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 34 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 35 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 36 Company Shares of Soft Drinks (RTD) by Total Volume 2007-2011
Table 37 Brand Shares of Soft Drinks (RTD) by Total Volume 2008-2011
Table 38 Company Shares of On-trade Soft Drinks (RTD) by Volume 2007-2011
Table 39 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2008-2011
Table 40 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 41 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 42 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 43 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 44 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 45 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 46 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 47 Penetration of Private Label by Category by Value 2006-2011
Table 48 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 50 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 51 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 52 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 53 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 54 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 55 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 56 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Italy
Sources
Summary 1 Research Sources
