Chocolate Confectionery in Brazil

Date: January 4, 2013
Pages: 61
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C6548C600BAEN
Leaflet:

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Chocolate Confectionery in Brazil
Kraft Foods adopted a strategy to improve sales of its tablets after research conducted with consumers. The research highlighted that consumers spent significant amounts of time looking at the chocolates on the shelves but they ended up not purchasing any product as the shelves were too disorganised. As a result, the company developed a vertical display, which after the consumer took a tablet, other products behind were pushed to the front. This is the first time that the company has adopted a...

Euromonitor International's Chocolate Confectionery in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Alfajores, Bagged Selflines/Softlines, Boxed Assortments, Chocolate with Toys, Countlines, Other Chocolate Confectionery, Seasonal Chocolate, Tablets.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Chocolate Confectionery market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
CHOCOLATE CONFECTIONERY IN BRAZIL
Euromonitor International
January 2013

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Chocolate Confectionery by Category: Volume 2007-2012
  Table 2 Sales of Chocolate Confectionery by Category: Value 2007-2012
  Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2007-2012
  Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2007-2012
  Table 5 Chocolate   Tablets by Type: % Value Breakdown 2007-2012
  Table 6 Chocolate Confectionery Company Shares 2008-2012
  Table 7 Chocolate Confectionery Brand Shares 2009-2012
  Table 8 Sales of Chocolate Confectionery by Distribution Format: % Analysis 2007-2012
  Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2012-2017
  Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2012-2017
  Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2012-2017
  Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2012-2017
Kraft Foods Brasil SA in Packaged Food (brazil)
Strategic Direction
Key Facts
Summary 1 Kraft Foods Brasil SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Kraft Foods Brasil SA: Competitive Position 2012
Nestle Brasil Ltda in Packaged Food (brazil)
Strategic Direction
Key Facts
Summary 3 Nestle Brasil Ltda: Key Facts
Summary 4 Nestle Brasil Ltda: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Nestle Brasil Ltda: Competitive Position 2012
PepsiCo Do Brasil Ltda in Packaged Food (brazil)
Strategic Direction
Key Facts
Summary 6 PepsiCo do Brasil Ltda: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 PepsiCo do Brasil Ltda: Competitive Position 2012
Executive Summary
Rising Cost of Commodities and Sales of Specific Products Impact Packaged Food
Threat of Restrictions for Advertising Towards Children
Important Acquisitions Continue To Take Place
Consumers for Neighbourhood Retailers
Optimistic Outlook for Packaged Food
Key Trends and Developments
Rising Commodities Costs Impact Prices for Overall Packaged Food
Specific Products Gain Share Within Packaged Food
War on Salt Escalates
Merger and Acquisitions Continue To Take Place in Packaged Food
Government Might Restrict Advertising Aimed at Children in Packaged Food
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 13 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  Table 18 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  Table 21 Company Shares of Impulse and Indulgence Products 2008-2012
  Table 22 Brand Shares of Impulse and Indulgence Products 2009-2012
  Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 27 Sales of Meal Solutions by Category: Volume 2007-2012
  Table 28 Sales of Meal Solutions by Category: Value 2007-2012
  Table 29 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  Table 30 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  Table 32 Brand Shares of Meal Solutions 2009-2012
  Table 33 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  Table 34 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 37 Sales of Nutrition/Staples by Category: Volume 2007-2012
  Table 38 Sales of Nutrition/Staples by Category: Value 2007-2012
  Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  Table 41 Company Shares of Nutrition/Staples 2008-2012
  Table 42 Brand Shares of Nutrition/Staples 2009-2012
  Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017
Market Data
  Table 47 Sales of Packaged Food by Category: Volume 2007-2012
  Table 48 Sales of Packaged Food by Category: Value 2007-2012
  Table 49 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  Table 50 Sales of Packaged Food by Category: % Value Growth 2007-2012
  Table 51 GBO Shares of Packaged Food 2008-2012
  Table 52 NBO Shares of Packaged Food 2008-2012
  Table 53 NBO Brand Shares of Packaged Food 2009-2012
  Table 54 Penetration of Private Label by Category 2007-2012
  Table 55 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  Table 56 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  Table 57 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  Table 58 Forecast Sales of Packaged Food by Category: Value 2012-2017
  Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 8 Research Sources
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