Cheese in Morocco

Date: April 5, 2013
Pages: 56
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C536FCB1F0EEN
Leaflet:

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Cheese in Morocco
Sales of cheese are continuing to grow as middle- to upper-income earners indulge themselves in Western cuisine, such as pizzas or pasta, or adopt Western eating habits, including consuming spreadable processed cheese for breakfast or in sandwiches. This may be due to the increased influence of the media, whether as a result of the advertisements of chained fast food restaurants, such as Pizza Hut and McDonald’s, which use cheese, or due to Western cooking programmes seen on television.

Euromonitor International's Cheese in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Processed Cheese, Unprocessed Cheese.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Cheese market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Cheese by Category: Volume 2007-2012
  Table 2 Sales of Cheese by Category: Value 2007-2012
  Table 3 Sales of Cheese by Category: % Volume Growth 2007-2012
  Table 4 Sales of Cheese by Category: % Value Growth 2007-2012
  Table 5 Spreadable Processed Cheese by Type: % Value Breakdown 2007-2012
  Table 6 Unprocessed Cheese by Type: % Value Breakdown 2009-2012
  Table 7 Cheese Company Shares 2008-2012
  Table 8 Cheese Brand Shares 2009-2012
  Table 9 Sales of Cheese by Distribution Format: % Analysis 2007-2012
  Table 10 Forecast Sales of Cheese by Category: Volume 2012-2017
  Table 11 Forecast Sales of Cheese by Category: Value 2012-2017
  Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2012-2017
  Table 13 Forecast Sales of Cheese by Category: % Value Growth 2012-2017
Executive Summary
Packaged Food Enjoys Positive Development in Morocco
Manufacturers Continue To Develop Healthy and Convenient Products
Centrale Laitière Maroc Lait Maintained Its Leading Position
Development in Modern Retailing Helped To Boost Sales
Healthy Growth Set To Continue Over the Forecast Period
Key Trends and Developments
Increasing Numbers of Imported Packaged Food Products
Health and Wellness Positioning Generates Interest
Sizing Strategy To Serve Modern Consumers
Busier Lifestyles See Development of Convenient Packaged Food Products
Manufacturers Use Brand Extension Strategy To Introduce Premium Products
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 14 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  Table 19 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  Table 22 Company Shares of Impulse and Indulgence Products 2008-2012
  Table 23 Brand Shares of Impulse and Indulgence Products 2009-2012
  Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 28 Sales of Meal Solutions by Category: Volume 2007-2012
  Table 29 Sales of Meal Solutions by Category: Value 2007-2012
  Table 30 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  Table 31 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  Table 32 Company Shares of Meal Solutions 2008-2012
  Table 33 Brand Shares of Meal Solutions 2009-2012
  Table 34 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  Table 35 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 38 Sales of Nutrition/Staples by Category: Volume 2007-2012
  Table 39 Sales of Nutrition/Staples by Category: Value 2007-2012
  Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  Table 42 Company Shares of Nutrition/Staples 2008-2012
  Table 43 Brand Shares of Nutrition/Staples 2009-2012
  Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017
Market Data
  Table 48 Sales of Packaged Food by Category: Volume 2007-2012
  Table 49 Sales of Packaged Food by Category: Value 2007-2012
  Table 50 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  Table 51 Sales of Packaged Food by Category: % Value Growth 2007-2012
  Table 52 GBO Shares of Packaged Food 2008-2012
  Table 53 NBO Shares of Packaged Food 2008-2012
  Table 54 NBO Brand Shares of Packaged Food 2009-2012
  Table 55 Penetration of Private Label by Category 2007-2012
  Table 56 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  Table 57 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  Table 58 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  Table 59 Forecast Sales of Packaged Food by Category: Value 2012-2017
  Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources
Dairy in Morocco US$ 900.00 Nov, 2010 · 91 pages
Morocco Agribusiness Report Q4 2013 US$ 1,295.00 Oct, 2013 · 115 pages
Dairy Products in Morocco US$ 1,900.00 Dec, 2009 · 77 pages
Morocco Agribusiness Report Q1 2014 US$ 1,295.00 Dec, 2013 · 118 pages

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