The economic downturn, together with increasing health and wellness, has become an obstacle to growth for carbonates. In total volume terms, the category registered a minor increase in 2011 to reach 2,776 million litres. After bottled water, carbonates is the second largest soft drinks category in Italy.
Euromonitor International's Carbonates in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Cola Carbonates, Non-Cola Carbonates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Carbonates in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Cola Carbonates, Non-Cola Carbonates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Carbonates market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
CARBONATES IN ITALY
Euromonitor International
June 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Carbonates by Category: Volume 2006-2011
Table 2 Off-trade Sales of Carbonates by Category: Value 2006-2011
Table 3 Off-trade Sales of Carbonates by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Carbonates by Category: % Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of Carbonates: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of Carbonates: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2006-2011
Table 9 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2006-2011
Table 10 Leading Flavours for Cola Carbonates: % Volume Breakdown 2006-2011
Table 11 Leading Flavours for Non-cola Carbonates: % Volume Breakdown 2006-2011
Table 12 Company Shares of Carbonates by Off-trade Volume 2007-2011
Table 13 Brand Shares of Carbonates by Off-trade Volume 2008-2011
Table 14 Company Shares of Carbonates by Off-trade Value 2007-2011
Table 15 Brand Shares of Carbonates by Off-trade Value 2008-2011
Table 16 Forecast Off-trade Sales of Carbonates by Category: Volume 2011-2016
Table 17 Forecast Off-trade Sales of Carbonates by Category: Value 2011-2016
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2011-2016
Table 19 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2011-2016
Acqua Minerale San Benedetto SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 1 Acqua Minerale San Benedetto SpA: Key Facts
Summary 2 Acqua Minerale San Benedetto SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Acqua Minerale San Benedetto SpA: Competitive Position 2011
Campari Milano Spa, Davide in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 4 Campari Milano SpA, Davide: Key Facts
Summary 5 Campari Milano SpA, Davide: Operational Indicators
Company Background
Production
Summary 6 Campari Milano SpA, Davide: Production Statistics
Competitive Positioning
Summary 7 Campari Milano SpA, Davide: Competitive Position 2011
Coca-Cola Hbc Italia SRL in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 8 Coca-Cola HBC Italia Srl: Key Facts
Summary 9 Coca-Cola HBC Italia Srl: Operational Indicators
Company Background
Production
Summary 10 Coca-Cola HBC Italia Srl: Production Sites
Competitive Positioning
Summary 11 Coca-Cola HBC Italia Srl: Competitive Position 2011
San Pellegrino SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 12 San Pellegrino SpA: Key Facts
Summary 13 San Pellegrino SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 San Pellegrino SpA: Competitive Position 2011
Executive Summary
A Moderate Performance Recorded in 2011
Economic Crisis Hits the On-trade Channel
Despite the Crisis Private Label Registers Only Moderate Growth
Supermarkets Continue To Account for the Bulk of Off-trade Sales
Slow Growth Expected To Continue Over the Forecast Period
Key Trends and Developments
Economic Crisis Becomes An Obstacle To Growth
Private Label Grows at A Very Slow Pace
Health and Wellness Trends Affect Consumer Behaviour in the Soft Drinks Market
Reduced Footfall in the On-trade Leads To A Decline in Sales
Manufacturers Reluctant To Invest in Innovation
Market Data
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 28 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 29 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 30 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 31 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 32 Company Shares of Soft Drinks (RTD) by Total Volume 2007-2011
Table 33 Brand Shares of Soft Drinks (RTD) by Total Volume 2008-2011
Table 34 Company Shares of On-trade Soft Drinks (RTD) by Volume 2007-2011
Table 35 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2008-2011
Table 36 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 37 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 38 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 39 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 40 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 41 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 42 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 43 Penetration of Private Label by Category by Value 2006-2011
Table 44 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 49 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 50 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 52 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Italy
Sources
Summary 15 Research Sources
Euromonitor International
June 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Carbonates by Category: Volume 2006-2011
Table 2 Off-trade Sales of Carbonates by Category: Value 2006-2011
Table 3 Off-trade Sales of Carbonates by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Carbonates by Category: % Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of Carbonates: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of Carbonates: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2006-2011
Table 9 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2006-2011
Table 10 Leading Flavours for Cola Carbonates: % Volume Breakdown 2006-2011
Table 11 Leading Flavours for Non-cola Carbonates: % Volume Breakdown 2006-2011
Table 12 Company Shares of Carbonates by Off-trade Volume 2007-2011
Table 13 Brand Shares of Carbonates by Off-trade Volume 2008-2011
Table 14 Company Shares of Carbonates by Off-trade Value 2007-2011
Table 15 Brand Shares of Carbonates by Off-trade Value 2008-2011
Table 16 Forecast Off-trade Sales of Carbonates by Category: Volume 2011-2016
Table 17 Forecast Off-trade Sales of Carbonates by Category: Value 2011-2016
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2011-2016
Table 19 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2011-2016
Acqua Minerale San Benedetto SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 1 Acqua Minerale San Benedetto SpA: Key Facts
Summary 2 Acqua Minerale San Benedetto SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Acqua Minerale San Benedetto SpA: Competitive Position 2011
Campari Milano Spa, Davide in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 4 Campari Milano SpA, Davide: Key Facts
Summary 5 Campari Milano SpA, Davide: Operational Indicators
Company Background
Production
Summary 6 Campari Milano SpA, Davide: Production Statistics
Competitive Positioning
Summary 7 Campari Milano SpA, Davide: Competitive Position 2011
Coca-Cola Hbc Italia SRL in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 8 Coca-Cola HBC Italia Srl: Key Facts
Summary 9 Coca-Cola HBC Italia Srl: Operational Indicators
Company Background
Production
Summary 10 Coca-Cola HBC Italia Srl: Production Sites
Competitive Positioning
Summary 11 Coca-Cola HBC Italia Srl: Competitive Position 2011
San Pellegrino SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 12 San Pellegrino SpA: Key Facts
Summary 13 San Pellegrino SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 San Pellegrino SpA: Competitive Position 2011
Executive Summary
A Moderate Performance Recorded in 2011
Economic Crisis Hits the On-trade Channel
Despite the Crisis Private Label Registers Only Moderate Growth
Supermarkets Continue To Account for the Bulk of Off-trade Sales
Slow Growth Expected To Continue Over the Forecast Period
Key Trends and Developments
Economic Crisis Becomes An Obstacle To Growth
Private Label Grows at A Very Slow Pace
Health and Wellness Trends Affect Consumer Behaviour in the Soft Drinks Market
Reduced Footfall in the On-trade Leads To A Decline in Sales
Manufacturers Reluctant To Invest in Innovation
Market Data
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 28 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 29 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 30 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 31 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 32 Company Shares of Soft Drinks (RTD) by Total Volume 2007-2011
Table 33 Brand Shares of Soft Drinks (RTD) by Total Volume 2008-2011
Table 34 Company Shares of On-trade Soft Drinks (RTD) by Volume 2007-2011
Table 35 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2008-2011
Table 36 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 37 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 38 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 39 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 40 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 41 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 42 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 43 Penetration of Private Label by Category by Value 2006-2011
Table 44 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 49 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 50 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 52 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Italy
Sources
Summary 15 Research Sources
