Cafés/Bars in Morocco

Date: November 13, 2012
Pages: 25
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: CDAA9261051EN
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Cafés/Bars in Morocco
The end of the review period saw the entry of international coffee shops such as Caffe Vergnano and Starbucks. The category, which remained relatively underdeveloped with the presence of a single chain, Segafredo Zanetti, whose outlets are mainly based in railway stations, represents a good opportunity for new entrants such as Starbucks to tap into its rapid development. This is especially the case as the café culture becomes an increasingly integral part of everyday life in Morocco’s larger...

Euromonitor International's Cafés/Bars in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Bars/Pubs, Cafés, Chained Cafés/Bars, Independent Cafés/Bars, Juice/Smoothie Bars, Specialist Coffee Shops.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Cafés/Bars market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Cafés/Bars by Category: Units/Outlets 2006-2011
  Table 2 Cafés/Bars by Category: Number of Transactions 2006-2011
  Table 3 Cafés/Bars by Category: Foodservice Value 2006-2011
  Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2006-2011
  Table 5 Cafés/Bars by Category: % Transaction Growth 2006-2011
  Table 6 Cafés/Bars by Category: % Foodservice Value Growth 2006-2011
  Table 7 Global Brand Owner Shares of Chained Cafés/Bars 2007-2011
  Table 8 Brand Shares of Chained Cafés/Bars 2008-2011
  Table 9 Forecast Sales in Cafés/Bars by Category: Units/Outlets 2011-2016
  Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2011-2016
  Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2011-2016
  Table 12 Forecast Sales in Cafés/Bars by Category: % Units/Outlets Growth 2011-2016
  Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2011-2016
  Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2011-2016
Groupe Rahal in Consumer Foodservice (morocco)
Strategic Direction
Key Facts
  Summary 1 Groupe Rahal: Key Facts
Company Background
Suppliers
Competitive Positioning
  Summary 2 Groupe Rahal: Competitive Position 2011
Executive Summary
Consumer Foodservice Continues To See Performance Slowdown in 2011
Foodservice Players Use Online Marketing and Networking To Drive Sales
Mcdonald's Continued To Lead Chained Consumer Foodservice
Independent Operators Continued To Lose Share
Key Trends and Developments
Slight Economic Recovery Does Not Translate Into Positive Cfs Performance
Foodservice Operators Use Online Marketing To Appeal To Customers
Hectic Lifestyles Increase Demand for Takeaway and Home Delivery Services
Players Turn To Renovation As Ambiance Becomes Key Consideration
Industry Players Focus on Maximising Same-store Sales
Market Data
  Table 15 Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
  Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
  Table 17 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2011
  Table 18 Consumer Foodservice by Eat in Vs Takeaway 2011
  Table 19 Consumer Foodservice by Food Vs Drinks Split 2011
  Table 20 Sales in Consumer Foodservice by Location 2006-2011
  Table 21 Leading Chained Consumer Foodservice Brands by Number of Units 2011
  Table 22 Chained Consumer Foodservice Company Shares 2007-2011
  Table 23 Chained Consumer Foodservice Brand Shares 2008-2011
  Table 24 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2011-2016
  Table 25 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2011-2016
Appendix
Operating Environment
Definitions
Sources
  Summary 3 Research Sources
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