Breakfast Cereals in Belarus

December 2020 | 28 pages | ID: B63CF1B2292EN
Euromonitor International Ltd

Abstracts

In line with the health and wellness trend, increasing numbers of Belarusians are seeking out healthier breakfast cereal options in 2020. These consumers will pay strong attention to the ingredients of cereals and their additional health benefits. Health cautious Belarusians with mid to high income are likely to opt for muesli and granola in 2020, while lower income consumers will tend to opt for wholegrain and reduced sugar flakes.

Euromonitor International's Breakfast Cereals in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Breakfast Cereals market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

KEY DATA FINDINGS
2020 IMPACT
Healthier products in demand in 2020, but most consumers remain price-sensitive
In 2020 leading players expected to remain dominant with their well-known brands
Taste and health are key to new product development in 2020
RECOVERY AND OPPORTUNITIES
Children’s breakfast cereal will remain important into the forecast period
Hot cereals and muesli and granola will see strong demand in coming years, due to their perception as healthy
Convenience trend will boost sales of breakfast cereals, with busy urban consumers seeking out ready-to-go options
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 7 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025