Beer Market in China 2010

Date: October 1, 2010
Pages: 32
Price:
US$ 400.00
Publisher: Netscribes (India) Pvt. Ltd.
Report type: Brief Review
Delivery: E-mail Delivery (PDF)
ID: BF2493D88FCEN
Leaflet:

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Beer Market in China 2010
The beer market in China is witnessing a steady rise. Growth in this sector is being propelled by increasing income in the hands of the Chinese consumers coupled with a strong distribution network.

The report begins with discussion on the global beer market. This is followed by the market overview section which discusses the market size and growth of the beer market in China, consumer preferences, price segmentation and volume of beer consumption. The market overview section also includes data about foreign trade covering the beer export and import figures. An analysis of the drivers influencing the industry growth includes rising income levels, strong distribution network, beer festivals, growing pub culture. The key challenges identified are volatility in barley prices and dependence on foreign stake holders.

An analysis of the trends includes collaboration amongst players, Chinese breweries focusing on premium beer categories, development of craft beer market, signing of low-carbon brewing agreement in China and change in packaging of beer products.

The competition section discusses the business overview, financial overview and future plans of the players.
Page 1: Executive Summary

MARKET OVERVIEW

Page 2: Global Beer Market – Global beer production (2005-2009), country-wise consumption of beer, growth in major global beer markets (2005-09)
Page 3: Beer Market in China – Overview, market size and growth (2004 and 2014e), sales via on trade and off-trade channel (2004 - 2009) and price segmentation
Page 4: Foreign Trade – Beer exports (2004 – 2008), Beer imports (2004 – 2009), country – wise beer imports

DRIVERS & CHALLENGES

Page 5: Summary
Page 6-9: Drivers
Page 10-11: Challenges

TRENDS

Page 12: Summary
Page 13-16: Trends

COMPETITION

Page 17: Overview – Share of major domestic brands, Region-wise consumption of major brands in China
Page 18-29: Domestic Players
Page 30-32: Foreign Players
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