Sun Care in Kenya

June 2023 | 20 pages | ID: S6C2405748EEN
Euromonitor International Ltd

Abstracts

One might expect that sun care sales in Kenya would be stronger, considering the country’s hot climate. However, this category is one which is seeing dampened sales due to inflationary pressures. Indeed, some consumers do not perceive sun care as essential – despite the growing awareness of health and grooming related matters among Kenyan consumers.

Euromonitor International's Sun Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sun Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

SUN CARE IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflationary pressures dampen the growth of sunscreen – despite country’s hot climate
Brands venture into social media marketing to boost sales
The middle class continues to drive demand for premium sun care brands
PROSPECTS AND OPPORTUNITIES
Increasing product awareness to steer future growth
Distribution remains mainly through modern retailers, such as supermarkets and hypermarkets
Online retailing will contribute to steady growth over the forecast period
CATEGORY DATA
Table 1 Sales of Sun Care by Category: Value 2017-2022
Table 2 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Sun Care: % Value 2018-2022
Table 5 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 7 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN KENYA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources