Sun Care in Bosnia and Herzegovina
Sun care continued to rebound strongly in 2022 following the significant decline caused by the COVID-19 pandemic. As the pandemic situation improved and travel restrictions were relaxed, consumers could travel more freely and plan their holidays. The summer holidays is the peak sales window for sun care when the majority of sun care products are purchased. Renewed consumer demand for sun care in combination with rising unit prices resulted in a dynamic increase in current value growth, although...
Euromonitor International's Sun Care in Bosnia and Herzegovina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Sun Care in Bosnia and Herzegovina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sun Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
BEAUTY AND PERSONAL CARE IN THE NETHERLANDS
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
A sharp decline for mass hand sanitisers and liquid soap impacts the landscape
Price becomes a more important part of the purchasing decision
Mass beauty and personal care incorporate premium elements to boost sales
PROSPECTS AND OPPORTUNITIES
Positive outlook for mass beauty and personal care, although growth is limited
Mass beauty and personal care manufacturers add technical innovations
Private label set to expand, responding to the growing cost of living crisis
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
An increase in socialising boosts growth for premium colour cosmetics and fragrances
Double-digit growth for a variety of product areas, including sun care
Strong recovery in premium women's fragrances, driven by international campaigns
PROSPECTS AND OPPORTUNITIES
Added value offerings boost growth in premium beauty and personal care
High-tech solutions drive the development of new premium products
E-commerce growth set to negatively impact traditional retail channels
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Despite price rises, parents remain willing to pay a premium for quality
The rise in travel and outdoor activities boosts growth for child sun care products
Unilever's Zwitsal brand relaunches, offering a natural formula to remain competitive
PROSPECTS AND OPPORTUNITIES
Premium, sustainable products drive growth across the forecast period
Baby and child-specific toiletries perform well, due to shower and bath products
NA?F will challenge Zwitsal, introducing premium, sustainable products
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales of bar and liquid soap decline as COVID-19 restrictions ease
Hand sanitisers and soap sales record a strong decline
Colgate-Palmolive launches a natural and sustainable range of shower gels
PROSPECTS AND OPPORTUNITIES
Ongoing decline in sales following the uplift during COVID-19
Hand sanitisers and liquid soap will continue to see a strong decline
The normalisation of consumption patterns and increasing interest in sustainability
CATEGORY DATA
Table 34 Sales of Bath and Shower by Category: Value 2017-2022
Table 35 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 37 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 38 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 40 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Colour cosmetics recover as socialising returns and masks are no longer required
Rising costs leads to an increase in consumer prices for colour cosmetics
Coty introduces two innovative mascara products to the landscape
PROSPECTS AND OPPORTUNITIES
Colour cosmetics posts an increase in retail value due to ongoing recovery
Major players dominate colour cosmetics with strong brands and innovation
E-commerce has changed cosmetic purchasing behaviour
CATEGORY DATA
Table 43 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 47 LBN Brand Shares of Eye Make-up: % Value 2019-2022
Table 48 LBN Brand Shares of Facial Make-up: % Value 2019-2022
Table 49 LBN Brand Shares of Lip Products: % Value 2019-2022
Table 50 LBN Brand Shares of Nail Products: % Value 2019-2022
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
DEODORANTS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increasing activity and price rises boost growth for deodorants
Growing trend towards premium deodorants as manufacturers upgrade products
Axe Epic Fresh deodorant body spray aligns with the trend towards fresh fragrances
PROSPECTS AND OPPORTUNITIES
The outlook remains positive as the popularity of sprays and creams continues
Expansion of brands with natural ingredients to meet growing demand
Three international companies dominate, while private label plays a minor role
CATEGORY DATA
Table 54 Sales of Deodorants by Category: Value 2017-2022
Table 55 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 57 NBO Company Shares of Deodorants: % Value 2018-2022
Table 58 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 60 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising activity levels boost growth for depilatories during 2022
Hair removers/bleaches drive growth due to improved quality and user-friendliness
Procter & Gamble launches Venus Skin & Pubic Hair Shaving Razor
PROSPECTS AND OPPORTUNITIES
The ongoing growth in the travel sector drives sales for depilatories
Major players to promote new products, driving growth through innovation
An increase in online sales of depilatories to drive e-commerce growth
CATEGORY DATA
Table 63 Sales of Depilatories by Category: Value 2017-2022
Table 64 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 66 NBO Company Shares of Depilatories: % Value 2018-2022
Table 67 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 68 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
The fragrance landscape recovers as COVID-19 restrictions are lifted
E-commerce sales of fragrances continue to be high post-pandemic
Yves Saint Laurent Libre Le Parfum creates noise with celebrity campaigns
PROSPECTS AND OPPORTUNITIES
Premium women's fragrances drive growth of the total fragrances landscape
Sluggish recovery for premium men's fragrances over the forecast period
International players to lead the fragrance landscape during the forecast period
CATEGORY DATA
Table 70 Sales of Fragrances by Category: Value 2017-2022
Table 71 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 72 NBO Company Shares of Fragrances: % Value 2018-2022
Table 73 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 76 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hair care records strong retail value growth, but retail volume remains under pressure
Styling agents is slower to recover following a decline during COVID-19
Unilever launches new hair care ranges for Andr?lon brand
PROSPECTS AND OPPORTUNITIES
Hair care sales grow, as natural and eco-friendly products strengthen
Styling agents forecast to recover, but face a long-term negative trend
International players to maintain leading positions, focusing on added-value
CATEGORY DATA
Table 78 Sales of Hair Care by Category: Value 2017-2022
Table 79 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 81 NBO Company Shares of Hair Care: % Value 2018-2022
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 83 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 84 LBN Brand Shares of Colourants: % Value 2019-2022
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 86 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 88 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Men's grooming records a significant uplift in sales value during 2022
Retail volume sales remain low for shaving products as the beard trend increases
Procter & Gamble introduces a new exfoliating shaving system for Gillette range
PROSPECTS AND OPPORTUNITIES
Healthy retail value sales, while retail volume becomes challenging
Men's fragrances posts the highest growth within men's grooming
Men's razors and blades focus on added value to drive sales on a mature landscape
CATEGORY DATA
Table 91 Sales of Men’s Grooming by Category: Value 2017-2022
Table 92 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 95 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 96 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 98 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflation and rising price points negatively impact sales for oral care
Toothpaste declines as consumers cut down on product purchases
Leading player Haleon launches two new toothpaste products during 2022
PROSPECTS AND OPPORTUNITIES
Positive outlook as consumers focus on preventative health care
Electric toothbrushes boost growth due to advanced technology and features
Dutch toothpaste sales are set to recover, increasing retail value growth
CATEGORY DATA
Table 100 Sales of Oral Care by Category: Value 2017-2022
Table 101 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 102 Sales of Toothbrushes by Category: Value 2017-2022
Table 103 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 105 NBO Company Shares of Oral Care: % Value 2018-2022
Table 106 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 108 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 109 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 111 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Skin care records strong retail value growth, driven by facial care
Hand care sales decline in 2022, while body care sees positive development
The Lekker Company launches an all-natural, vegan lip balm range
PROSPECTS AND OPPORTUNITIES
Positive outlook but manufacturers must be careful with price increases
The outbreak of COVID-19 continues to impact the skin care landscape
Solving specific skin problems to stand out on the competitive landscape
CATEGORY DATA
Table 113 Sales of Skin Care by Category: Value 2017-2022
Table 114 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 115 NBO Company Shares of Skin Care: % Value 2018-2022
Table 116 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
Table 118 LBN Brand Shares of Anti-agers: % Value 2019-2022
Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 122 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sun care experiences growth as COVID-19 restrictions are lifted
Self-tanning, after sun, and sun protection recover as social occasions return
Beiersdorf launches Nivea Sun Face Luminous AntiSpot SPF50
PROSPECTS AND OPPORTUNITIES
Further recovery of the travel industry will help sun care to achieve growth
The blurring trend between sun care and skin care boosts retail value growth
Equal growth for premium and mass sun care products
CATEGORY DATA
Table 124 Sales of Sun Care by Category: Value 2017-2022
Table 125 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 126 NBO Company Shares of Sun Care: % Value 2018-2022
Table 127 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 129 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
A sharp decline for mass hand sanitisers and liquid soap impacts the landscape
Price becomes a more important part of the purchasing decision
Mass beauty and personal care incorporate premium elements to boost sales
PROSPECTS AND OPPORTUNITIES
Positive outlook for mass beauty and personal care, although growth is limited
Mass beauty and personal care manufacturers add technical innovations
Private label set to expand, responding to the growing cost of living crisis
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
An increase in socialising boosts growth for premium colour cosmetics and fragrances
Double-digit growth for a variety of product areas, including sun care
Strong recovery in premium women's fragrances, driven by international campaigns
PROSPECTS AND OPPORTUNITIES
Added value offerings boost growth in premium beauty and personal care
High-tech solutions drive the development of new premium products
E-commerce growth set to negatively impact traditional retail channels
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Despite price rises, parents remain willing to pay a premium for quality
The rise in travel and outdoor activities boosts growth for child sun care products
Unilever's Zwitsal brand relaunches, offering a natural formula to remain competitive
PROSPECTS AND OPPORTUNITIES
Premium, sustainable products drive growth across the forecast period
Baby and child-specific toiletries perform well, due to shower and bath products
NA?F will challenge Zwitsal, introducing premium, sustainable products
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales of bar and liquid soap decline as COVID-19 restrictions ease
Hand sanitisers and soap sales record a strong decline
Colgate-Palmolive launches a natural and sustainable range of shower gels
PROSPECTS AND OPPORTUNITIES
Ongoing decline in sales following the uplift during COVID-19
Hand sanitisers and liquid soap will continue to see a strong decline
The normalisation of consumption patterns and increasing interest in sustainability
CATEGORY DATA
Table 34 Sales of Bath and Shower by Category: Value 2017-2022
Table 35 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 37 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 38 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 40 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Colour cosmetics recover as socialising returns and masks are no longer required
Rising costs leads to an increase in consumer prices for colour cosmetics
Coty introduces two innovative mascara products to the landscape
PROSPECTS AND OPPORTUNITIES
Colour cosmetics posts an increase in retail value due to ongoing recovery
Major players dominate colour cosmetics with strong brands and innovation
E-commerce has changed cosmetic purchasing behaviour
CATEGORY DATA
Table 43 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 47 LBN Brand Shares of Eye Make-up: % Value 2019-2022
Table 48 LBN Brand Shares of Facial Make-up: % Value 2019-2022
Table 49 LBN Brand Shares of Lip Products: % Value 2019-2022
Table 50 LBN Brand Shares of Nail Products: % Value 2019-2022
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
DEODORANTS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increasing activity and price rises boost growth for deodorants
Growing trend towards premium deodorants as manufacturers upgrade products
Axe Epic Fresh deodorant body spray aligns with the trend towards fresh fragrances
PROSPECTS AND OPPORTUNITIES
The outlook remains positive as the popularity of sprays and creams continues
Expansion of brands with natural ingredients to meet growing demand
Three international companies dominate, while private label plays a minor role
CATEGORY DATA
Table 54 Sales of Deodorants by Category: Value 2017-2022
Table 55 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 57 NBO Company Shares of Deodorants: % Value 2018-2022
Table 58 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 60 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising activity levels boost growth for depilatories during 2022
Hair removers/bleaches drive growth due to improved quality and user-friendliness
Procter & Gamble launches Venus Skin & Pubic Hair Shaving Razor
PROSPECTS AND OPPORTUNITIES
The ongoing growth in the travel sector drives sales for depilatories
Major players to promote new products, driving growth through innovation
An increase in online sales of depilatories to drive e-commerce growth
CATEGORY DATA
Table 63 Sales of Depilatories by Category: Value 2017-2022
Table 64 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 66 NBO Company Shares of Depilatories: % Value 2018-2022
Table 67 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 68 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
The fragrance landscape recovers as COVID-19 restrictions are lifted
E-commerce sales of fragrances continue to be high post-pandemic
Yves Saint Laurent Libre Le Parfum creates noise with celebrity campaigns
PROSPECTS AND OPPORTUNITIES
Premium women's fragrances drive growth of the total fragrances landscape
Sluggish recovery for premium men's fragrances over the forecast period
International players to lead the fragrance landscape during the forecast period
CATEGORY DATA
Table 70 Sales of Fragrances by Category: Value 2017-2022
Table 71 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 72 NBO Company Shares of Fragrances: % Value 2018-2022
Table 73 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 76 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hair care records strong retail value growth, but retail volume remains under pressure
Styling agents is slower to recover following a decline during COVID-19
Unilever launches new hair care ranges for Andr?lon brand
PROSPECTS AND OPPORTUNITIES
Hair care sales grow, as natural and eco-friendly products strengthen
Styling agents forecast to recover, but face a long-term negative trend
International players to maintain leading positions, focusing on added-value
CATEGORY DATA
Table 78 Sales of Hair Care by Category: Value 2017-2022
Table 79 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 81 NBO Company Shares of Hair Care: % Value 2018-2022
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 83 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 84 LBN Brand Shares of Colourants: % Value 2019-2022
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 86 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 88 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Men's grooming records a significant uplift in sales value during 2022
Retail volume sales remain low for shaving products as the beard trend increases
Procter & Gamble introduces a new exfoliating shaving system for Gillette range
PROSPECTS AND OPPORTUNITIES
Healthy retail value sales, while retail volume becomes challenging
Men's fragrances posts the highest growth within men's grooming
Men's razors and blades focus on added value to drive sales on a mature landscape
CATEGORY DATA
Table 91 Sales of Men’s Grooming by Category: Value 2017-2022
Table 92 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 95 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 96 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 98 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflation and rising price points negatively impact sales for oral care
Toothpaste declines as consumers cut down on product purchases
Leading player Haleon launches two new toothpaste products during 2022
PROSPECTS AND OPPORTUNITIES
Positive outlook as consumers focus on preventative health care
Electric toothbrushes boost growth due to advanced technology and features
Dutch toothpaste sales are set to recover, increasing retail value growth
CATEGORY DATA
Table 100 Sales of Oral Care by Category: Value 2017-2022
Table 101 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 102 Sales of Toothbrushes by Category: Value 2017-2022
Table 103 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 105 NBO Company Shares of Oral Care: % Value 2018-2022
Table 106 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 108 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 109 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 111 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Skin care records strong retail value growth, driven by facial care
Hand care sales decline in 2022, while body care sees positive development
The Lekker Company launches an all-natural, vegan lip balm range
PROSPECTS AND OPPORTUNITIES
Positive outlook but manufacturers must be careful with price increases
The outbreak of COVID-19 continues to impact the skin care landscape
Solving specific skin problems to stand out on the competitive landscape
CATEGORY DATA
Table 113 Sales of Skin Care by Category: Value 2017-2022
Table 114 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 115 NBO Company Shares of Skin Care: % Value 2018-2022
Table 116 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
Table 118 LBN Brand Shares of Anti-agers: % Value 2019-2022
Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 122 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sun care experiences growth as COVID-19 restrictions are lifted
Self-tanning, after sun, and sun protection recover as social occasions return
Beiersdorf launches Nivea Sun Face Luminous AntiSpot SPF50
PROSPECTS AND OPPORTUNITIES
Further recovery of the travel industry will help sun care to achieve growth
The blurring trend between sun care and skin care boosts retail value growth
Equal growth for premium and mass sun care products
CATEGORY DATA
Table 124 Sales of Sun Care by Category: Value 2017-2022
Table 125 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 126 NBO Company Shares of Sun Care: % Value 2018-2022
Table 127 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 129 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
