Introduction
Globally, Mexico ranked sixth in terms of the number of new products launched in the haircare market in 2009.
Close to 400 new products were launched in the market, majority of which belonged to the hair colorants category while a quarter them were in the shampoo category.
The ‘kids’ claim was the most popular claim which was used in over 20% of the new product launches. Plastic was the most popular packaging material in the new product launches while paperboard and cardboard recorded the fastest growth.
Scope
Reasons to Purchase
Globally, Mexico ranked sixth in terms of the number of new products launched in the haircare market in 2009.
Close to 400 new products were launched in the market, majority of which belonged to the hair colorants category while a quarter them were in the shampoo category.
The ‘kids’ claim was the most popular claim which was used in over 20% of the new product launches. Plastic was the most popular packaging material in the new product launches while paperboard and cardboard recorded the fastest growth.
Scope
- Assess product innovation trends in your market
- Learn from successful new product launches
Reasons to Purchase
Overview
Catalyst
Summary
Executive Summary
New Product Launches: a Global Perspective
New Product Launches in Mexico
Product Launch Analysis
Introduction
Product Launch Analytics
Market Data Analytics
Definition
Table of Contents
List of Figures
List of Tables
New Product Launches: A Global Perspective
Overview
Key trends driving new product launches globally
More focus towards consumer segmentation
Male acceptance of grooming products is leading to further market segmentation
Move towards natural ingredients in products
Impact of recessionary climate
Consumer demand for convenience in hair coloring
New product launches by haircare categories
Comparison of Mexico with leading countries globally
Examples of innovative launches
New Product Launches in Mexico
Overview
Key trends driving new product launches in Mexico
The aging Mexican population
The large teenager and young adult segment
Treatment for curly hair
Rising price consciousness among consumers driving demand for private label products
Increasing propensity to buy products with natural ingredients
Category growth versus launch analysis
Leading players and their new product launch trends
Product Launch Analysis
By packaging material
Overview
Top packaging material: plastic
Product examples: plastic packaging
By price point
Overview
Product examples
Price point: Up to MXN30
Price point: MXN30-60
Price point: Above MXN60
By claims and tags
Overview
Top claim/tag: kids
Product examples: kids
Conclusion
Highlights
Methodology
Methodology overview
Primary sources of data
Secondary sources of data
Appendix
Future reading
Feedback
Ask the analyst
Datamonitor consulting
Disclaimer
LIST OF TABLES
Table 1: Haircare market definitions
Table 2: Top 10 players by 2008 market share and by 2009 new product launches in the Japanese bakery and cereals market
LIST OF FIGURES
Figure 1: New product launches in the global haircare market, by country, 2009
Figure 2: Examples of new product launches targeting particular consumer segments in 2009
Figure 3: Examples of new product launches in 2009, targeting men
Figure 4: Growth in 'natural/organic' claims in global haircare market, 2008-09
Figure 5: Some examples of home-use haircare product launches in the hair colorant category, 2009
Figure 6: New product launches in the global haircare market, by category, 2009
Figure 7: Top 10 countries based on number of new haircare product launches, 2009
Figure 8: Some global examples of innovative product launches in 2009
Figure 9: New product launches in the Mexican haircare market, by category, 2009
Figure 10: Contribution to total population in Mexico (%), by age group, historically 1998-2009, estimated 2010-13
Figure 11: Examples of products that provide gray coverage
Figure 12: Contribution to haircare product consumption in Mexico (%), by age group, 2008
Figure 13: Examples of products that help manage curly hair
Figure 14: Examples of new private label launches
Figure 15: Examples of new launches with natural ingredients
Figure 16: Contribution to and growth in total new haircare product launches in Mexico, by category, 2008-09
Figure 17: Top five companies' contributions to new product launches in the Mexican haircare market, by category, 2009
Figure 18: Contribution to and growth in total new haircare product launches in Mexico, by packaging material, 2009
Figure 19: New product launches in Mexico using plastic as a packaging material, by category, 2009
Figure 20: Examples of products launched in Mexico with plastic packaging
Figure 21: New product launches in the Mexican haircare market, by price point, 2009
Figure 22: Examples of launches in the price range up to MXN30
Figure 23: Examples of launches in the price range MXN30-60
Figure 24: Examples of launches in the price range above MXN60
Figure 25: New product launches in the Mexican haircare market, by claims/tags, 2009
Figure 26: Contribution to and growth in total new haircare product launches in Mexico, by claims/tags, 2008-09
Figure 27: New product launches in the Mexican haircare market claimed to be for kids, by category, 2009
Figure 28: Examples of launches with 'kids' claim/tag
Figure 29: Conclusion
Catalyst
Summary
Executive Summary
New Product Launches: a Global Perspective
New Product Launches in Mexico
Product Launch Analysis
Introduction
Product Launch Analytics
Market Data Analytics
Definition
Table of Contents
List of Figures
List of Tables
New Product Launches: A Global Perspective
Overview
Key trends driving new product launches globally
More focus towards consumer segmentation
Male acceptance of grooming products is leading to further market segmentation
Move towards natural ingredients in products
Impact of recessionary climate
Consumer demand for convenience in hair coloring
New product launches by haircare categories
Comparison of Mexico with leading countries globally
Examples of innovative launches
New Product Launches in Mexico
Overview
Key trends driving new product launches in Mexico
The aging Mexican population
The large teenager and young adult segment
Treatment for curly hair
Rising price consciousness among consumers driving demand for private label products
Increasing propensity to buy products with natural ingredients
Category growth versus launch analysis
Leading players and their new product launch trends
Product Launch Analysis
By packaging material
Overview
Top packaging material: plastic
Product examples: plastic packaging
By price point
Overview
Product examples
Price point: Up to MXN30
Price point: MXN30-60
Price point: Above MXN60
By claims and tags
Overview
Top claim/tag: kids
Product examples: kids
Conclusion
Highlights
Methodology
Methodology overview
Primary sources of data
Secondary sources of data
Appendix
Future reading
Feedback
Ask the analyst
Datamonitor consulting
Disclaimer
LIST OF TABLES
Table 1: Haircare market definitions
Table 2: Top 10 players by 2008 market share and by 2009 new product launches in the Japanese bakery and cereals market
LIST OF FIGURES
Figure 1: New product launches in the global haircare market, by country, 2009
Figure 2: Examples of new product launches targeting particular consumer segments in 2009
Figure 3: Examples of new product launches in 2009, targeting men
Figure 4: Growth in 'natural/organic' claims in global haircare market, 2008-09
Figure 5: Some examples of home-use haircare product launches in the hair colorant category, 2009
Figure 6: New product launches in the global haircare market, by category, 2009
Figure 7: Top 10 countries based on number of new haircare product launches, 2009
Figure 8: Some global examples of innovative product launches in 2009
Figure 9: New product launches in the Mexican haircare market, by category, 2009
Figure 10: Contribution to total population in Mexico (%), by age group, historically 1998-2009, estimated 2010-13
Figure 11: Examples of products that provide gray coverage
Figure 12: Contribution to haircare product consumption in Mexico (%), by age group, 2008
Figure 13: Examples of products that help manage curly hair
Figure 14: Examples of new private label launches
Figure 15: Examples of new launches with natural ingredients
Figure 16: Contribution to and growth in total new haircare product launches in Mexico, by category, 2008-09
Figure 17: Top five companies' contributions to new product launches in the Mexican haircare market, by category, 2009
Figure 18: Contribution to and growth in total new haircare product launches in Mexico, by packaging material, 2009
Figure 19: New product launches in Mexico using plastic as a packaging material, by category, 2009
Figure 20: Examples of products launched in Mexico with plastic packaging
Figure 21: New product launches in the Mexican haircare market, by price point, 2009
Figure 22: Examples of launches in the price range up to MXN30
Figure 23: Examples of launches in the price range MXN30-60
Figure 24: Examples of launches in the price range above MXN60
Figure 25: New product launches in the Mexican haircare market, by claims/tags, 2009
Figure 26: Contribution to and growth in total new haircare product launches in Mexico, by claims/tags, 2008-09
Figure 27: New product launches in the Mexican haircare market claimed to be for kids, by category, 2009
Figure 28: Examples of launches with 'kids' claim/tag
Figure 29: Conclusion