Haircare in Latin America to 2014

Date: April 1, 2010
Pages: 117
Price:
US$ 495.00
Publisher: Datamonitor
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: H04A6510ECDEN
Leaflet:

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Haircare in Latin America to 2014
Introduction

This databook provides key data and information on the haircare market covering eight countries in Latin America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

* Contains information on five categories: shampoo, conditioner, hair colorants, styling agents, and perms and relaxers

* Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

* Category level company share as well as distribution share information for 2008 and 2009

* Review of the top two companies within the haircare market, including company overview, key facts and business description

Highlights

The market for haircare in Latin America increased at a compound annual growth rate of 8.4% between 2004 and 2009.

The shampoo category led the haircare market in Latin America, accounting for a share of 39.8%.

The leading players in the Latin American haircare market include Procter & Gamble Company, The, L'Oreal S.A. and Unilever.

Reasons to Purchase

* Develop business strategies by understanding the quantitative trends within the haircare market in Latin America

* Design effective marketing and sales strategies by identifying key market categories and segments

* Identify key players within the market to plan lucrative M&A, partnerships and agreements
CHAPTER 1 EXECUTIVE SUMMARY

Summary market level: haircare
Summary category level: conditioner
Summary category level: hair colorants
Summary category level: perms and relaxers
Summary category level: shampoo
Summary category level: styling agents

CHAPTER 2 INTRODUCTION

What is this report about?
How to use this report
Market definition

CHAPTER 3 OVERVIEW

Value Analysis
Volume Analysis

CHAPTER 4 LATIN AMERICA HAIRCARE: MARKET OVERVIEW

Value analysis (US Dollars), 2004?09
Value analysis (US Dollars), 2009-14
Volume analysis, 2004?09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

CHAPTER 5 LEADING COMPANY PROFILES

The Procter & Gamble Company
L'Oreal S.A.

CHAPTER 6 CATEGORY ANALYSIS: CONDITIONER

Value analysis (US Dollars), 2004?09
Value analysis (US Dollars), 2009-14
Volume analysis, 2004?09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

CHAPTER 7 CATEGORY ANALYSIS: HAIR COLORANTS

Value analysis (US Dollars), 2004?09
Value analysis (US Dollars), 2009-14
Volume analysis, 2004?09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

CHAPTER 8 CATEGORY ANALYSIS: PERMS AND RELAXERS

Value analysis (US Dollars), 2004?09
Value analysis (US Dollars), 2009-14
Volume analysis, 2004?09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

CHAPTER 9 CATEGORY ANALYSIS: SHAMPOO

Value analysis (US Dollars), 2004?09
Value analysis (US Dollars), 2009-14
Volume analysis, 2004?09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

CHAPTER 10 CATEGORY ANALYSIS: STYLING AGENTS

Value analysis (US Dollars), 2004?09
Value analysis (US Dollars), 2009-14
Volume analysis, 2004?09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

CHAPTER 11 RESEARCH METHODOLOGY

Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

CHAPTER 12 APPENDIX

Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES

Figure 1: Haircare, Latin America, value by category ($m), 2004-14
Figure 2: Haircare, Latin America, category growth comparison, by value, 2004-14
Figure 3: Haircare, Latin America, volume by category (units, million), 2004-14
Figure 4: Haircare, Latin America, category growth comparison, by volume, 2004-14
Figure 5: Haircare, Latin America, company share (top five companies) by value (%), 2008?09
Figure 6: Haircare, Latin America, distribution channels by value (%), 2008?09
Figure 7: Conditioner, Latin America, value by segment ($m), 2004-14
Figure 8: Conditioner, Latin America, category growth comparison, by value, 2004-14
Figure 9: Conditioner, Latin America, volume by segment (units, million), 2004-14
Figure 10: Conditioner, Latin America, category growth comparison, by volume, 2004-14
Figure 11: Conditioner, Latin America, company share (top five companies) by value (%), 2008?09
Figure 12: Conditioner, Latin America, distribution channels by value (%), 2008?09
Figure 13: Hair colorants, Latin America, value by segment ($m), 2004-14
Figure 14: Hair colorants, Latin America, category growth comparison, by value, 2004-14
Figure 15: Hair colorants, Latin America, volume by segment (units, million), 2004-14
Figure 16: Hair colorants, Latin America, category growth comparison, by volume, 2004-14
Figure 17: Hair colorants, Latin America, company share (top five companies) by value (%), 2008?09
Figure 18: Hair colorants, Latin America, distribution channels by value (%), 2008?09
Figure 19: Perms and relaxers, Latin America, value by segment ($m), 2004-14
Figure 20: Perms and relaxers, Latin America, category growth comparison, by value, 2004-14
Figure 21: Perms and relaxers, Latin America, volume by segment (units, million), 2004-14
Figure 22: Perms and relaxers, Latin America, category growth comparison, by volume, 2004-14
Figure 23: Perms and relaxers, Latin America, company share (top five companies) by value (%), 2008?09
Figure 24: Perms and relaxers, Latin America, distribution channels by value (%), 2008?09
Figure 25: Shampoo, Latin America, value by segment ($m), 2004-14
Figure 26: Shampoo, Latin America, category growth comparison, by value, 2004-14
Figure 27: Shampoo, Latin America, volume by segment (units, million), 2004-14
Figure 28: Shampoo, Latin America, category growth comparison, by volume, 2004-14
Figure 29: Shampoo, Latin America, company share (top five companies) by value (%), 2008?09
Figure 30: Shampoo, Latin America, distribution channels by value (%), 2008?09
Figure 31: Styling agents, Latin America, value by segment ($m), 2004-14
Figure 32: Styling agents, Latin America, category growth comparison, by value, 2004-14
Figure 33: Styling agents, Latin America, volume by segment (units, million), 2004-14
Figure 34: Styling agents, Latin America, category growth comparison, by volume, 2004-14
Figure 35: Styling agents, Latin America, company share (top five companies) by value (%), 2008?09
Figure 36: Styling agents, Latin America, distribution channels by value (%), 2008?09
Figure 37: Annual data review process

LIST OF TABLES

Table 1: Haircare category definitions
Table 2: Haircare distribution channels
Table 3: Haircare, Latin America, value (country-wise), 2004?09 ($m)
Table 4: Haircare, Latin America, value (country-wise) forecast, 2009-14 ($m)
Table 5: Haircare, Latin America, volume (country-wise), 2004?09 (units, million)
Table 6: Haircare, Latin America, volume (country-wise) forecast, 2009-14 (units, million)
Table 7: Haircare, Latin America, value by category ($m), 2004?09
Table 8: Haircare, Latin America, value forecast by category ($m), 2009-14
Table 9: Haircare, Latin America, volume by category (units, million), 2004?09
Table 10: Haircare, Latin America, volume forecast by category (units, million), 2009-14
Table 11: Haircare, Latin America, company share (top 20 companies) by value (%), 2008?09
Table 12: Haircare, Latin America, value by company ($m), 2008?09
Table 13: Haircare, Latin America, distribution channels by value (%), 2008?09
Table 14: Haircare, Latin America, value by distribution channel ($m), 2008?09
Table 15: Haircare, Latin America, expenditure per capita ($), 2004?09
Table 16: Haircare, Latin America, forecast expenditure per capita ($), 2009-14
Table 17: Haircare, Latin America, consumption per capita (units), 2004?09
Table 18: Haircare, Latin America, forecast consumption per capita (units), 2009-14
Table 19: The Procter & Gamble Company key facts
Table 20: L'Oreal S.A. key facts
Table 21: Conditioner, Latin America, value by segment ($m), 2004?09
Table 22: Conditioner, Latin America, value forecast by segment ($m), 2009-14
Table 23: Conditioner, Latin America, volume by segment (units, million), 2004?09
Table 24: Conditioner, Latin America, volume forecast by segment (units, million), 2009-14
Table 25: Conditioner, Latin America, company share (top 20 companies) by value (%), 2008?09
Table 26: Conditioner, Latin America, value by company ($m), 2008?09
Table 27: Conditioner, Latin America, distribution channels by value (%), 2008?09
Table 28: Conditioner, Latin America, value by distribution channel ($m), 2008?09
Table 29: Conditioner, Latin America, expenditure per capita ($), 2004?09
Table 30: Conditioner, Latin America, forecast expenditure per capita ($), 2009-14
Table 31: Conditioner, Latin America, consumption per capita (units), 2004?09
Table 32: Conditioner, Latin America, forecast consumption per capita (units), 2009-14
Table 33: Hair colorants, Latin America, value by segment ($m), 2004?09
Table 34: Hair colorants, Latin America, value forecast by segment ($m), 2009-14
Table 35: Hair colorants, Latin America, volume by segment (units, million), 2004?09
Table 36: Hair colorants, Latin America, volume forecast by segment (units, million), 2009-14
Table 37: Hair colorants, Latin America, company share (top 20 companies) by value (%), 2008?09
Table 38: Hair colorants, Latin America, value by company ($m), 2008?09
Table 39: Hair colorants, Latin America, distribution channels by value (%), 2008?09
Table 40: Hair colorants, Latin America, value by distribution channel ($m), 2008?09
Table 41: Hair colorants, Latin America, expenditure per capita ($), 2004?09
Table 42: Hair colorants, Latin America, forecast expenditure per capita ($), 2009-14
Table 43: Hair colorants, Latin America, consumption per capita (units), 2004?09
Table 44: Hair colorants, Latin America, forecast consumption per capita (units), 2009-14
Table 45: Perms and relaxers, Latin America, value by segment ($m), 2004?09
Table 46: Perms and relaxers, Latin America, value forecast by segment ($m), 2009-14
Table 47: Perms and relaxers, Latin America, volume by segment (units, million), 2004?09
Table 48: Perms and relaxers, Latin America, volume forecast by segment (units, million), 2009-14
Table 49: Perms and relaxers, Latin America, company share by value (%), 2008?09
Table 50: Perms and relaxers, Latin America, value by company ($m), 2008?09
Table 51: Perms and relaxers, Latin America, distribution channels by value (%), 2008?09
Table 52: Perms and relaxers, Latin America, value by distribution channel ($m), 2008?09
Table 53: Perms and relaxers, Latin America, expenditure per capita ($), 2004?09
Table 54: Perms and relaxers, Latin America, forecast expenditure per capita ($), 2009-14
Table 55: Perms and relaxers, Latin America, consumption per capita (units), 2004?09
Table 56: Perms and relaxers, Latin America, forecast consumption per capita (units), 2009-14
Table 57: Shampoo, Latin America, value by segment ($m), 2004?09
Table 58: Shampoo, Latin America, value forecast by segment ($m), 2009-14
Table 59: Shampoo, Latin America, volume by segment (units, million), 2004?09
Table 60: Shampoo, Latin America, volume forecast by segment (units, million), 2009-14
Table 61: Shampoo, Latin America, company share (top 20 companies) by value (%), 2008?09
Table 62: Shampoo, Latin America, value by company ($m), 2008?09
Table 63: Shampoo, Latin America, distribution channels by value (%), 2008?09
Table 64: Shampoo, Latin America, value by distribution channel ($m), 2008?09
Table 65: Shampoo, Latin America, expenditure per capita ($), 2004?09
Table 66: Shampoo, Latin America, forecast expenditure per capita ($), 2009-14
Table 67: Shampoo, Latin America, consumption per capita (units), 2004?09
Table 68: Shampoo, Latin America, forecast consumption per capita (units), 2009-14
Table 69: Styling agents, Latin America, value by segment ($m), 2004?09
Table 70: Styling agents, Latin America, value forecast by segment ($m), 2009-14
Table 71: Styling agents, Latin America, volume by segment (units, million), 2004?09
Table 72: Styling agents, Latin America, volume forecast by segment (units, million), 2009-14
Table 73: Styling agents, Latin America, company share (top 20 companies) by value (%), 2008?09
Table 74: Styling agents, Latin America, value by company ($m), 2008?09
Table 75: Styling agents, Latin America, distribution channels by value (%), 2008?09
Table 76: Styling agents, Latin America, value by distribution channel ($m), 2008?09
Table 77: Styling agents, Latin America, expenditure per capita ($), 2004?09
Table 78: Styling agents, Latin America, forecast expenditure per capita ($), 2009-14
Table 79: Styling agents, Latin America, consumption per capita (units), 2004?09
Table 80: Styling agents, Latin America, forecast consumption per capita (units), 2009-14

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