Haircare in Eastern Europe – Product Launch Quarterly

Introduction

Datamonitor’s Haircare in Eastern Europe – Product Launch Quarterly provides a complete guide to new product launches in the Eastern Europe haircare market in Q2 2010. This report provides product information in terms of # SKUs, and includes detailed data on Package Type, Package Material, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the haircare market in the Eastern Europe, with data from 2004 to 2009 and forecasts to 2014

Scope

• Haircare in Eastern Europe - New product SKUs by country and category
• Haircare in Eastern Europe - New product SKUs by manufacturer
• Haircare in Eastern Europe - New product by pack type and materials
• Haircare in Eastern Europe – New Product descriptions

Highlights

• 249 product SKUs launched in the Eastern Europe haircare market
• Shampoo is the leading category in the Eastern Europe haircare market
• L'Oreal is the leading manufacturer of new haircare products in Eastern Europe

Reasons to Purchase

• Tracking your competitors latest innovations (and trends)
• Determine product innovation patterns by studying the characteristics of innovation activity in the Eastern Europe Haircare market
• Analyze trends in product development over time

Contents

OVERVIEW

Catalyst
Summary

EXECUTIVE SUMMARY

249 PRODUCT SKUS LAUNCHED IN THE EASTERN EUROPE HAIRCARE MARKET

Shampoo is the leading category in the Eastern Europe haircare market
L'Oreal is the leading manufacturer of new haircare products in Eastern Europe
Bottles was the dominant packing type among the new products launched in the Eastern Europe haircare market
Majority of the products launched in the haircare market used plastic as the package material

INTRODUCTION

How to use this report
Disclaimer
Market definition

HAIRCARE MARKET OVERVIEW

Market value, 2004–09
Market value forecast to 2014

HAIRCARE PRODUCT ANALYSIS

New product SKUs by country
New product SKUs by category
New product SKUs by manufacturer
New products by package type
New product by package material

DETAILED PRODUCT DESCRIPTIONS

APPENDIX

Further reading
Country Groupings
Datamonitor consulting
How to contact experts in your industry

LIST OF FIGURES

Figure 1: Haircare, Eastern Europe, market value by category ($m), 2004–09
Figure 2: Haircare, Eastern Europe, market value by category ($m), 2009–14
Figure 3: Haircare, Eastern Europe, new product SKUs by top five countries, Q2 2010
Figure 4: Haircare, Eastern Europe, new product SKUs by category, Q2 2010
Figure 5: Haircare, Eastern Europe, new product SKUs by manufacturer, Q2 2010
Figure 6: Haircare, Eastern Europe, new product by package type, Q2 2010
Figure 7: Haircare, Eastern Europe, new product by package material, Q2 2010

LIST OF TABLES

Table 1: Haircare category definitions
Table 2: Haircare, Eastern Europe, market value by category ($m), 2004–09
Table 3: Haircare, Eastern Europe, market value by category ($m), 2009–14
Table 4: Haircare, Eastern Europe, new product SKUs by top five countries, Q2 2010
Table 5: Haircare, Eastern Europe, new product SKUs by category, Q2 2010
Table 6: Haircare, Eastern Europe, product launch SKUs by manufacturer, Q2 2010
Table 7: Haircare, Eastern Europe, new product by package type, Q2 2010
Table 8: Haircare, Eastern Europe, new product by package material, Q2 2010
Table 9: Pantene Pro-V Nature Fusion - Intensive Serum
Table 10: Vidal - Anti-Dandruff Shampoo - Ginepro Rosso
Table 11: Garnier Natural - Balsam - Aloe Vera; Argan Oil & Cranberry; Mango & Gardenia Blossom; Orchid
Table 12: Schwarzkopf Palette - Permanent Natural Color - 557 Auburn; 575 Ruby Red; 750 Golden Brown; 770 Bronze Red; 868 Chocolate Brown
Table 13: Pantene Pro-V - Shampoo - NatureFusion
Table 14: Schwarzkopf Gliss Hair Repair - Shampoo - Shea Cashmere
Table 15: Schwarzkopf Gliss Hair Repair - Conditioner - Shea Cashmere
Table 16: Head & Shoulders Scalp Care - Anti-Dandruff Shampoo with Aloe Vera - Sensitive
Table 17: Nashe Solnyshko - Detskiy Shampun
Table 18: Event Baby Care - Baby Shampoo - Almond and Honey
Table 19: Schwarzkopf Schauma - Volume Shampoo - Push-Up
Table 20: Elastine - Shampoo - Damage Control; Moisture Control; Silk Repair 7; Volume Control
Table 21: Elastine - Conditioner - Damage Control; Moisture Control; Silk Repair 7; Volume Control
Table 22: Schwarzkopf Schauma - Shampun - Blesk Tsveta dlya Okrashennykh, Tonirovannykh i Melirovannykh Volos; Push-Up Obem dlya Tonkikh i Oslablennykh Volos
Table 23: Schwarzkopf Schauma - Balzam dlya Volos - Push-Up Obem
Table 24: Schwarzkopf Schauma - Shampun ot Perkhoti - Classic; Intensive
Table 25: L'Oreal Paris Elseve - Balzam-Opolaskivatel - Uplotnyayushchiy
Table 26: L'Oreal Paris Elseve - Shampun - 2 v 1 Ukhod Multivitaminnyi
Table 27: Formula Preobrazheniya - Gryazevoy Shampun
Table 28: Wella SP - Shampoo - Luminous
Table 29: Syoss Nutrition Oil Care - Shampun
Table 30: Syoss Nutrition Oil Care - Balzam
Table 31: Syoss Nutrition Oil Care - Maska Dlya Volos
Table 32: Polyanitsa Bio - Shampun - Chernaya Smorodina Yogurt Aloe; Ekstrakt Krapivy Yablonevyi Tsvet Koren Lapukha; Ekstrakt Krapivy Zelenyi Chay; Maslo Greypfruta Zheltok Romashka; Maslo Repeynika Zemlyanika Shalfey; Morskie Mineraly Ekstrakt Melissy Khmelya i Layma; Oblepikhovoe Maslo Pchelinyi Vosk Med; Ovsyanoe Molochko Maslo Abrikosa Lipovyi Tsvet
Table 33: Prelest Professional - Lak dlya Volos - Effekt Laminirovaniya; Effekt Pamyati
Table 34: Prelest Professional - Muss dlya Volos - Effekt Laminirovaniya; Effekt Pamyati
Table 35: Sunsilk Fiksatsiya i Blesk - Lak dlya Volos
Table 36: Sunsilk Fiksatsiya i Blesk - Muss dlya Volos
Table 37: Logona Naturkosmetik - Shampoo - Age Energy-Organic Caffeine & Coji Berry; Sensitive-Organic Acacia
Table 38: Logona Naturkosmetik Daily Care - Conditioner - Organic Aloe+Verbena
Table 39: Logona Naturkosmetik Daily Care - Shampoo - Aloe+Verbena
Table 40: Balea - Hair Lotion
Table 41: Rossmann - 2 in 1 Shampoo - Aloe Vera, Avocado & Melon Extract
Table 42: Yung Haircare - Shampoo - Asia; Fruit & Vitamin; Smoothing
Table 43: Yung Haircare - Shampoo - Seidenglanz
Table 44: Yung Hairstyle - Styling Foam - Strong Hold; Ultra Strong Hold
Table 45: Yung Hairstyle - Hairspray - Ultra Strong Hold
Table 46: Schwarzkopf Schauma - Hair Balsam - Oil Intense
Table 47: Schwarzkopf Taft Looks - Extreme Gel - Matt Look
Table 48: Naturalis Essences - Hair Shampoo - Chamomile; Lavender; Nettle
Table 49: Fara Soft Cream - Krem-Kraska dlya Volos - 2.0 Chernoe Derevo; 3.75 Kashtan; 4.65 Spelaya Vishnya; 4.73 Shelkovyi Shokolad; 5.35 Zolotistyi Kashtan; 5.4 Sochnyi Granat; 5.54 Rubin; 5.56 Krasnoe Derevo; 5.75 Svetlyi Kashtan; 7.0 Estestvennyi Rusyi; 8.0 Svetlo Rusyi; 8.1 Perlamutrovyi Rusyi; 8.35 Zolotistaya Karamel; 9.0 Svetlyi Blondin; 9.89 Zhemchuzhnyi Blondin
Table 50: Viking for Men - Shampun - Blue Ice; Fresh; Legend
Table 51: Dlya Vsey Semi - Shampun - Granat; Malina; Yabloko; Yaichnyi
Table 52: Renessans Kosmetik - Shampun - Roza
Table 53: Proffs - Dry Shampoo
Table 54: Finesse - Lak Dlya Volos - Super Silnaya Fiksatsiya
Table 55: Detskiy Sad - Shampun - S Ekstraktom Krapivy; S Ekstraktom Romashki; Shampun I Gel Dlya Dusha - S Ekstraktom Chistotela; Shampun I Konditsioner - S Ekstraktom Podorozhnika
Table 56: Garnier Fructis Style - Extra Strong Gel - Sculpting; Spiking
Table 57: Schwarzkopf Gliss Kur - Hair Repair Shampoo - Shea Cashmere; Instant Repair Treatment - Shea Cashmere
Table 58: L'Oreal Elseve - Shampoo - Nourishing & Shine
Table 59: Garnier Fructis - Shampoo - Citrus-Detox; Fall Fight; Sensitive
Table 60: Garnier Fructis - Elastic Power Fix Hairspray - Color; Finishing; Volume
Table 61: Garnier Fructis Style Endurance 24H - High Resistance Hair Gel - Hard; Ultra Strong Hold
Table 62: Eliah Sahil - Shampoo Natural
Table 63: Garnier Prirodnaya Zabota - Shampun - Aloe; Avokado I Karite; Kakao; Klyukva I Arganovoe Maslo; Orkhideya
Table 64: Volshebnaya Pena - Shampun - Gornaya Lipa; Romashka I Kalendula; Zveroboy I Krapiva
Table 65: All About Shine - Styling Gel - Strong; Wet Look
Table 66: Garnier Natural - Shampoo - Aloe Vera; Lemon; Lime Tree; Mango & Gardenia Blossom; Orchid
Table 67: Papiny Dochki - Shampun s Konditsionerom
Table 68: Barbie - Detskiy Shampun - 2 v 1 Vitamin cocktail; Magnolia Fantasy
Table 69: Johnson's Kids - No More Tangles Shampoo - Astronaut; Cosmic; Super Nova
Table 70: Garnier Color & Shine - Kraska-Ukhod Bez Ammiaka - 2 Chernoe Derevo; 2.10 Chernichnyi Chernyi; 3.60 Chernaya Vishnya; 4 Kashtanovyi; 4.15 Moroznyi Kashtan; 5 Svetlo-Kashtanovyi; 5.35 Shokolad; 5.5 Krasnoe Derevo; 6 Temno-Rusyi; 6.23 Lesnoy Orekh; 6.45 Medno-Krasnyi; 6.56 Terrakotovyi; 7 Rusyi; 8 Svetlo-Rusyi; 8.1 Slonovaya Kost; 9 Ochen Svetlo-Rusyi
Table 71: Garnier Prirodnaya Zabota - Balzam-Opolaskivatel - Aloe; Avokado I Karite; Kakao; Klyukva I Arganovoe Maslo; Orkhideya
Table 72: Garnier Ultra Naturals - Hair Conditioner - Argan Oil and Cranberry; Avocado Oil and Shea Butter; Mango and Tiare Flower
Table 73: Garnier Fructis - Hair Conditioner - Blond Shine; Color Resist; Long & Strong
Table 74: Garnier Naturals - Shampoo - Aloe Vera; Avocado Oil & Karite Butter; Camomile & Honey; Cocoa; Cranberry & Argan Oil; Egg; Lemon; Linden; Mango & Tiare Flower; Orchid
Table 75: L'Oreal Paris Elseve Total Repair 5 - Hair Conditioner
Table 76: L'Oreal Paris Elseve Total Repair 5 - Shampoo
Table 77: Wella Forte - Hair Styling Gel - Short Hair
Table 78: Luna - Herbal Hair Water - Birch; Lime; Nettle
Table 79: Clear - Anti-Dandruff Shampoo - Hair Fall Defense
Table 80: All About Shine - Pro-Vitamin B5 Shampoo - For Dry/Damaged Hair; For Greasy Hair; For Normal Hair
Table 81: All About Shine - Pro-Vitamin B5 Conditioner - For Coloured Hair; For Greasy Hair; For Normal Hair
Table 82: Bobini Mala Ksiezniczka - Hair Rinse Conditioner
Table 83: Syoss Professional Performance - Hair Mousse - Volume Lift; Styling Mousse - Max Hold; Strong Hold
Table 84: Pantene Pro-V Nature Fusion - Conditioner; Intensive Restoring Mask; Shampoo - 200ml; 400ml; Strengthning Serum
Table 85: Schwarzkopf Taft Power - 3 Weather Hair Spray - Cashmere Touch; Vitamine Strength Formula
Table 86: Garnier Fructis - Fortifying Shampoo - Color Resist
Table 87: Pantene Pro-V NatureFusion - Conditioner; Shampoo
Table 88: Pantene Pro-V NatureFusion - Intensive Restoring Mask; Serum
Table 89: Urtekram - Baby Shampoo - No Perfume
Table 90: Urtekram - Children's Shampoo; Shampoo - Aloe Vera; Brown Sugar; Camomile; Henna; Lavender; Nettle; No Perfume; Rose; Seaweed; Tea Tree
Table 91: Schwarzkopf Gliss Kur - Hair Repair Shampoo - Color Shine & Protect
Table 92: Nivea Hair Care - Conditioner - Brilliant Blonde
Table 93: Schwarzkopf Schauma - Hair Activator Shampoo - with Caffeine 250ml; with Caffeine 400ml
Table 94: Pantene Pro-V Nature Fusion - Conditioner
Table 95: Pantene Pro-V Nature Fusion - Shampoo
Table 96: SIAS - Volume & Moisture Hair Mousse - Extra Strong Hold
Table 97: Schwarzkopf Taft Power - Hairspray - Cashmere Softness; Strengthening with Vitamins
Table 98: Head & Shoulders - Anti-Dandruff Shampoo - Moisturizing Scalp Care
Table 99: Pantene Pro-V Nature Fusion - Strengthening Serum
Table 100: Nivea Hair Care - Hair Treatment Spray - Diamond Gloss
Table 101: Garnier Ultra Naturals Men - Shampoo - Normal Hair
Table 102: Garnier Fructis - Shampoo - Citrus-Detox; Fall Fight; Menthol Fresh
Table 103: Johnson's Baby - 2-in-1 Shampoo
Table 104: Balea - Volume Hair Mousse - Lotus Blossom
Table 105: Schwarzkopf Gliss - Oil Nutritive Hair Treatment - Hair Repair
Table 106: Helios Herb - Shampoo - Balm; Chamomile; Marigold
Table 107: Helios Herb - Hair Balsam - For Colored Hair; For Soft & Long Hair
Table 108: Garnier Ultra Naturals - Conditioner - Coloured Hair; Dry & Damaged Hair; Normal Hair; Shampoo - All Hair Types; Coloured Hair; Dry & Damaged Hair
Table 109: All About Shine - 2 in 1 Shampoo - Anti-Dandruff
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