After expectations in the industry had been high to attract consumers with natural products that contain less synthetic ingredients, these expectations have not been fulfilled. There is only a very tiny clientele that is ready to buy natural deodorants, and these consumers prefer to buy products from established domestic “green” brands, like Weleda, Melvita and Lavera, rather than natural brand extensions from international players. Such brand extensions, like Rexona Natural Minerals or Nivea...
Euromonitor International's Deodorants in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Deodorants in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
DEODORANTS IN GERMANY
Euromonitor International
July 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2006-2011
Table 2 Sales of Deodorants by Category: % Value Growth 2006-2011
Table 3 Deodorants Premium Vs Mass % Analysis 2006-2011
Table 4 Deodorants Company Shares 2007-2011
Table 5 Deodorants Brand Shares 2008-2011
Table 6 Deodorants Premium Brand Shares 2008-2011
Table 7 Forecast Sales of Deodorants by Category: Value 2011-2016
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2011-2016
Table 9 Forecast Deodorants Premium Vs Mass % Analysis 2011-2016
Beiersdorf AG in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 1 Beiersdorf AG: Key Facts
Summary 2 Beiersdorf AG: Operational Indicators
Company Background
Production
Summary 3 Beiersdorf AG: Production Statistics 2011
Competitive Positioning
Summary 4 Beiersdorf AG: Competitive Position 2011
Coty Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 5 Coty Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Coty Deutschland GmbH: Competitive Position 2011
Summary 7 Lancaster Group Deutschland GmbH: Competitive Position 2011
Hans Schwarzkopf & Henkel GmbH & Co Kg in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 8 Hans Schwarzkopf & Henkel GmbH & Co KG: Key Facts
Summary 9 Hans Schwarzkopf & Henkel GmbH & Co KG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Hans Schwarzkopf & Henkel GmbH & Co KG: Competitive Position 2011
L'Oréal Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 11 L'Oréal Deutschland GmbH: Key Facts
Summary 12 L'Oréal Deutschland GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 L'Oréal Deutschland GmbH: Competitive Position 2011
Procter & Gamble GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 14 Procter & Gamble GmbH: Key Facts
Summary 15 Procter & Gamble GmbH: Operational Indicators
Company Background
Production
Summary 16 Procter & Gamble GmbH: Production Statistics 2011
Competitive Positioning
Summary 17 Procter & Gamble GmbH: Competitive Position 2011
Summary 18 P&G Prestige Beauté GmbH: Competitive Position 2011
Unilever Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 19 Unilever Deutschland GmbH: Key Facts
Summary 20 Unilever Deutschland GmbH: Operational Indicators
Company Background
Production
Summary 21 Unilever Deutschland GmbH: Production Statistics 2011
Competitive Positioning
Summary 22 Unilever Deutschland GmbH: Competitive Position 2011
Executive Summary
Continued Growth for Beauty and Personal Care in 2011
Men's Grooming and Niche Sets/kits Among the Fastest Growing in 2011
Big Multinationals Lead the Market, Including Local Giants
Parapharmacies/drugstores Remain Most Popular Channel
Stagnating Future Inevitable But Pockets of Growth Remain
Key Trends and Developments
Trading Up Leads To Declining Shares for Cheap Mass Brands and Private Label
Value-added Products Grow As Consumers Seek Good Value for Their Money
Naturalness Remains Key Trend Within Beauty and Personal Care
Ageing Population Remains A Growth Opportunity
Growing Popularity of E-commerce Boosts On-line Sales
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 12 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 14 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 15 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 16 Beauty and Personal Care Brand Shares 2008-2011
Table 17 Penetration of Private Label by Category 2006-2011
Table 18 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 19 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 22 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 23 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Appendix
Definitions
Sources
Summary 23 Research Sources
Euromonitor International
July 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2006-2011
Table 2 Sales of Deodorants by Category: % Value Growth 2006-2011
Table 3 Deodorants Premium Vs Mass % Analysis 2006-2011
Table 4 Deodorants Company Shares 2007-2011
Table 5 Deodorants Brand Shares 2008-2011
Table 6 Deodorants Premium Brand Shares 2008-2011
Table 7 Forecast Sales of Deodorants by Category: Value 2011-2016
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2011-2016
Table 9 Forecast Deodorants Premium Vs Mass % Analysis 2011-2016
Beiersdorf AG in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 1 Beiersdorf AG: Key Facts
Summary 2 Beiersdorf AG: Operational Indicators
Company Background
Production
Summary 3 Beiersdorf AG: Production Statistics 2011
Competitive Positioning
Summary 4 Beiersdorf AG: Competitive Position 2011
Coty Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 5 Coty Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Coty Deutschland GmbH: Competitive Position 2011
Summary 7 Lancaster Group Deutschland GmbH: Competitive Position 2011
Hans Schwarzkopf & Henkel GmbH & Co Kg in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 8 Hans Schwarzkopf & Henkel GmbH & Co KG: Key Facts
Summary 9 Hans Schwarzkopf & Henkel GmbH & Co KG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Hans Schwarzkopf & Henkel GmbH & Co KG: Competitive Position 2011
L'Oréal Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 11 L'Oréal Deutschland GmbH: Key Facts
Summary 12 L'Oréal Deutschland GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 L'Oréal Deutschland GmbH: Competitive Position 2011
Procter & Gamble GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 14 Procter & Gamble GmbH: Key Facts
Summary 15 Procter & Gamble GmbH: Operational Indicators
Company Background
Production
Summary 16 Procter & Gamble GmbH: Production Statistics 2011
Competitive Positioning
Summary 17 Procter & Gamble GmbH: Competitive Position 2011
Summary 18 P&G Prestige Beauté GmbH: Competitive Position 2011
Unilever Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 19 Unilever Deutschland GmbH: Key Facts
Summary 20 Unilever Deutschland GmbH: Operational Indicators
Company Background
Production
Summary 21 Unilever Deutschland GmbH: Production Statistics 2011
Competitive Positioning
Summary 22 Unilever Deutschland GmbH: Competitive Position 2011
Executive Summary
Continued Growth for Beauty and Personal Care in 2011
Men's Grooming and Niche Sets/kits Among the Fastest Growing in 2011
Big Multinationals Lead the Market, Including Local Giants
Parapharmacies/drugstores Remain Most Popular Channel
Stagnating Future Inevitable But Pockets of Growth Remain
Key Trends and Developments
Trading Up Leads To Declining Shares for Cheap Mass Brands and Private Label
Value-added Products Grow As Consumers Seek Good Value for Their Money
Naturalness Remains Key Trend Within Beauty and Personal Care
Ageing Population Remains A Growth Opportunity
Growing Popularity of E-commerce Boosts On-line Sales
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 12 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 14 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 15 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 16 Beauty and Personal Care Brand Shares 2008-2011
Table 17 Penetration of Private Label by Category 2006-2011
Table 18 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 19 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 22 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 23 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Appendix
Definitions
Sources
Summary 23 Research Sources
