Beauty and Personal Care in Tunisia

May 2023 | 99 pages | ID: BD6439AA9B2EN
Euromonitor International Ltd

Abstracts

The beauty and personal care industry in Tunisia registered strong value growth in 2022. However, this was mostly caused by relatively high inflation that was stimulated by a sharp depreciation of the local currency against the euro, the economic crisis, and a decrease of Tunisian consumer purchasing power.

Euromonitor International's Beauty and Personal Care in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

MASS BEAUTY AND PERSONAL CARE IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
New products developed by the local industry compete well on price compared to their international counterparts
Imports from new countries further expand the mass beauty and personal care category
Middle-income consumers trade down from premium to mass
PROSPECTS AND OPPORTUNITIES
Inflation impacts demand in the early years of the forecast period
Distribution remains important in developing mass beauty and personal care products with discounters becoming a more important channel
Social media advertising and marketing campaigns on the rise as industry players embrace the importance of this channel in reaching their consumer bases
CATEGORY DATA
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN TUNISIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources