Beauty and Personal Care in Thailand

May 2023 | 138 pages | ID: BD51D848456EN
Euromonitor International Ltd

Abstracts

Although Thailand faced some negative factors in 2022, especially high inflation and pressure on incomes and purchasing power, the performance of beauty and personal care was strong, thanks to the resumption of social activities and normal lifestyles. COVID-19 measures were lifted, and people returned to the workplace (although hybrid working also continued), spent more time at the gym, participated in outdoor activities, and returned to socialising and both domestic and overseas travel. Therefo...

Euromonitor International's Beauty and Personal Care in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

SUN CARE IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Greater mobility and premium and organic product launches drive growth
E-commerce remains popular as consumers return to travel
Products available to meet any possible need
PROSPECTS AND OPPORTUNITIES
Growth expected for both the mass and premium segments
Consumers likely to favour products with multiple benefits
Reef-safe products likely to be an opportunity due to sustainability trend
CATEGORY DATA
Table 1 Sales of Sun Care by Category: Value 2017-2022
Table 2 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Sun Care: % Value 2018-2022
Table 4 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 6 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN THAILAND
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources