After being severely hit by the crisis, home furnishing experienced positive growth in 2011, for the first time since 2008. Thus, current value sales of home furnishings totalled RON3.4 billion. Whereas in 2010, it witnessed an unprecedented -14% rate in current value sales, 2011 marked a modest recovery of 1% growth. During 2011, the main trend affecting the manufacturers and retailers was their change in strategy, in order to overcome the decline in sales they had experienced until then.
Euromonitor International's Home Furnishings in Romania report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2016 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Household Textiles, Indoor Furniture, Lighting, Outdoor Furniture, Window Covering.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Home Furnishings in Romania report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2016 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Household Textiles, Indoor Furniture, Lighting, Outdoor Furniture, Window Covering.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Furnishings market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Furnishings by Category: Value 2006-2011
Table 2 Sales of Home Furnishings by Category: % Value Growth 2006-2011
Table 3 Home Furnishings Company Shares 2009-2011
Table 4 Home Furnishings Brand Shares 2009-2011
Table 5 Sales of Home Furnishings by Distribution Format: % Analysis 2006-2011
Table 6 Forecast Sales of Home Furnishings by Category: Value 2011-2016
Table 7 Forecast Sales of Home Furnishings by Category: % Value Growth 2011-2016
Lemet SRL in Home and Garden (romania)
Strategic Direction
Key Facts
Summary 1 Lemet SRL: Key Facts
Summary 2 Lemet SRL: Operational Indicators
Company Background
Production
Summary 3 Lemet SRL: Production Statistics 2011 (Volumes)
Competitive Positioning
Summary 4 Lemet SRL: Competitive Position 2011
Executive Summary
Home and Garden Remains Stagnant Due To Anti-climactic Economic Situation
Consumers Becoming More Aware of European Trends
Competitors Expected To Become More Proactive
Modern Retail Channels Gain Ground
Home and Garden Has Yet To Pick Up the Pace
Key Trends and Developments
the Romanian Economy Recovers at A Slow Pace
Romania Faces An Ongoing Demographic Crisis
Modern Retail Channels Gain Ground in Home and Garden
Consumer Lifestyles Are More Modern and Up To Date With the European Trends
the Number of Houses Increase, in Contrast With the Number of Apartments
Competition Intensifies Within Romanian Home and Garden Distribution
Market Data
Table 8 Sales of Home and Garden by Category: Value 2006-2011
Table 9 Sales of Home and Garden by Category: % Value Growth 2006-2011
Table 10 Home and Garden Company Shares 2009-2011
Table 11 Home and Garden Brand Shares 2009-2011
Table 12 Sales of Home and Garden by Distribution Format: % Analysis 2006-2011
Table 13 Forecast Sales of Home and Garden by Category: Value 2011-2016
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 5 Research Sources
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Furnishings by Category: Value 2006-2011
Table 2 Sales of Home Furnishings by Category: % Value Growth 2006-2011
Table 3 Home Furnishings Company Shares 2009-2011
Table 4 Home Furnishings Brand Shares 2009-2011
Table 5 Sales of Home Furnishings by Distribution Format: % Analysis 2006-2011
Table 6 Forecast Sales of Home Furnishings by Category: Value 2011-2016
Table 7 Forecast Sales of Home Furnishings by Category: % Value Growth 2011-2016
Lemet SRL in Home and Garden (romania)
Strategic Direction
Key Facts
Summary 1 Lemet SRL: Key Facts
Summary 2 Lemet SRL: Operational Indicators
Company Background
Production
Summary 3 Lemet SRL: Production Statistics 2011 (Volumes)
Competitive Positioning
Summary 4 Lemet SRL: Competitive Position 2011
Executive Summary
Home and Garden Remains Stagnant Due To Anti-climactic Economic Situation
Consumers Becoming More Aware of European Trends
Competitors Expected To Become More Proactive
Modern Retail Channels Gain Ground
Home and Garden Has Yet To Pick Up the Pace
Key Trends and Developments
the Romanian Economy Recovers at A Slow Pace
Romania Faces An Ongoing Demographic Crisis
Modern Retail Channels Gain Ground in Home and Garden
Consumer Lifestyles Are More Modern and Up To Date With the European Trends
the Number of Houses Increase, in Contrast With the Number of Apartments
Competition Intensifies Within Romanian Home and Garden Distribution
Market Data
Table 8 Sales of Home and Garden by Category: Value 2006-2011
Table 9 Sales of Home and Garden by Category: % Value Growth 2006-2011
Table 10 Home and Garden Company Shares 2009-2011
Table 11 Home and Garden Brand Shares 2009-2011
Table 12 Sales of Home and Garden by Distribution Format: % Analysis 2006-2011
Table 13 Forecast Sales of Home and Garden by Category: Value 2011-2016
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 5 Research Sources