Market saturation in the furniture and furnishings category continued also in 2011. The leading retail outlet chains expanded rapidly in the last decade creating a surplus in selling space, which came to 22 million sq m in 2010, according to the Bundesverband des Deutschen Möbel, Küchen und Einrichtungsfachhandels (the furniture trades association). This has led to severe price competition amongst the leading retailers, which eroded the value growth in the category.
Euromonitor International's Home Furnishings in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2016 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Household Textiles, Indoor Furniture, Lighting, Outdoor Furniture, Window Covering.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Home Furnishings in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2016 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Household Textiles, Indoor Furniture, Lighting, Outdoor Furniture, Window Covering.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Furnishings market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Furnishings by Category: Value 2006-2011
Table 2 Sales of Home Furnishings by Category: % Value Growth 2006-2011
Table 3 Home Furnishings Company Shares 2009-2011
Table 4 Home Furnishings Brand Shares 2009-2011
Table 5 Sales of Home Furnishings by Distribution Format: % Analysis 2006-2011
Table 6 Forecast Sales of Home Furnishings by Category: Value 2011-2016
Table 7 Forecast Sales of Home Furnishings by Category: % Value Growth 2011-2016
Hulsta-werke Huls GmbH & Co Kg in Home and Garden (germany)
Summary 1 Hülsta-Werke Hüls GmbH & Co KG: Key Facts
Summary 2 Hülsta-Werke Hüls GmbH & Co KG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Hülsta-Werke Hüls GmbH & Co KG: Competitive Position 2011
Ikea Deutschland GmbH & Co Kg in Home and Garden (germany)
Strategic Direction
Key Facts
Summary 4 Ikea Deutschland GmbH & Co KG: Key Facts
Summary 5 Ikea Deutschland GmbH & Co KG: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 6 Ikea Deutschland GmbH & Co KG: Private Label Portfolio
Competitive Positioning
Summary 7 Ikea Deutschland GmbH & Co KG: Competitive Position 2011
Executive Summary
Lifestyle Products Enjoy Consumer Demand
Green Trend on the Increase
Extremely Fragmented Competitive Environment
Large Retailers Dominate Distribution
Slight Decline Expected Due To Low Economic Growth
Key Trends and Developments
Home and Garden Category Benefits From the Economic Growth in Germany
Changing Demographic and Consumer Purchasing Trends and Their Impact
Private Label - A Force To Reckon With
Green Products Grow in Importance
A Fragmented Competitive Environment and Its Significance
Market Data
Table 8 Sales of Home and Garden by Category: Value 2006-2011
Table 9 Sales of Home and Garden by Category: % Value Growth 2006-2011
Table 10 Home and Garden Company Shares 2009-2011
Table 11 Home and Garden Brand Shares 2009-2011
Table 12 Sales of Home and Garden by Distribution Format: % Analysis 2006-2011
Table 13 Forecast Sales of Home and Garden by Category: Value 2011-2016
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2011-2016
Sources
Summary 8 Research Sources
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Furnishings by Category: Value 2006-2011
Table 2 Sales of Home Furnishings by Category: % Value Growth 2006-2011
Table 3 Home Furnishings Company Shares 2009-2011
Table 4 Home Furnishings Brand Shares 2009-2011
Table 5 Sales of Home Furnishings by Distribution Format: % Analysis 2006-2011
Table 6 Forecast Sales of Home Furnishings by Category: Value 2011-2016
Table 7 Forecast Sales of Home Furnishings by Category: % Value Growth 2011-2016
Hulsta-werke Huls GmbH & Co Kg in Home and Garden (germany)
Summary 1 Hülsta-Werke Hüls GmbH & Co KG: Key Facts
Summary 2 Hülsta-Werke Hüls GmbH & Co KG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Hülsta-Werke Hüls GmbH & Co KG: Competitive Position 2011
Ikea Deutschland GmbH & Co Kg in Home and Garden (germany)
Strategic Direction
Key Facts
Summary 4 Ikea Deutschland GmbH & Co KG: Key Facts
Summary 5 Ikea Deutschland GmbH & Co KG: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 6 Ikea Deutschland GmbH & Co KG: Private Label Portfolio
Competitive Positioning
Summary 7 Ikea Deutschland GmbH & Co KG: Competitive Position 2011
Executive Summary
Lifestyle Products Enjoy Consumer Demand
Green Trend on the Increase
Extremely Fragmented Competitive Environment
Large Retailers Dominate Distribution
Slight Decline Expected Due To Low Economic Growth
Key Trends and Developments
Home and Garden Category Benefits From the Economic Growth in Germany
Changing Demographic and Consumer Purchasing Trends and Their Impact
Private Label - A Force To Reckon With
Green Products Grow in Importance
A Fragmented Competitive Environment and Its Significance
Market Data
Table 8 Sales of Home and Garden by Category: Value 2006-2011
Table 9 Sales of Home and Garden by Category: % Value Growth 2006-2011
Table 10 Home and Garden Company Shares 2009-2011
Table 11 Home and Garden Brand Shares 2009-2011
Table 12 Sales of Home and Garden by Distribution Format: % Analysis 2006-2011
Table 13 Forecast Sales of Home and Garden by Category: Value 2011-2016
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2011-2016
Sources
Summary 8 Research Sources