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World Superphone Market 2013-2018 ‘Phablets’ Bridging the Gap Between Smartphones & Tablets

April 2013 | 157 pages | ID: WD5B7545040EN
Visiongain

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Gone are the days when mobile handset manufacturers would compete over who could make the most compact device. Screen size has become the most compelling real-estate in mobile device marketing and manufacturers are capitalising on falling display panel costs to deliver larger, sharper images on mobile phones. As such visiongain has determined that superphones will represent global revenue of $46 billion in 2013.

In the same way that Apple's iPhone jump-started the smartphone movement, Samsung's Galaxy Note has informed new consumer desires. Newly christened 'superphones' are defined as high-performance smartphones with displays above 4.6'. Broad consumer adoption of this freshly popularised technology has allowed electronics multinationals to exploit their backgrounds in display and optics to bring mobile phones into a full-HD, premium user experience.

The tablet market has revealed itself to be a highly lucrative market in an explosive growth phase. With most tier one OEMs marketing a larger smart device as their flagship product, operators can expect current network capacity to fall under strain in peak usage areas. They will look to LTE as a means to cope with an ongoing capacity crunch exacerbated by data-rich devices such as superphones.

Visiongain expects superphones to constitute a significant portion of global smartphone shipments by 2018. They will become cornerstones around which the next-generation product lines of leading OEMs will be built.

What makes this report unique?

An array of primary and secondary sources has informed the findings of our report. These findings have been placed in global, regional, and national market context, highlighting market trends and strategic opportunities in each. The report identifies and examines key players in a market poised for substantial growth. Our forecasts are informed by the performance of parallel markets and leading vendors, including an exclusive interview with LG, a multinational electronics manufacturer. All these findings are presented in a thorough, straightforward manner.

Why you should buy World Superphone Market 2013-2018: 'Phablets' Bridging the Gap Between Smartphones & Tablets
  • 157 pages of comprehensive analysis
  • 156 tables, charts, and figures
  • Exclusive interview with Gong Yong Mun, Senior Manager of the Business Strategy Team at LG Electronics Mobile Communications
  • Global superphones shipment and revenue forecasts between 2013-2018
  • Global superphones revenue forecasts by screen size between 2013-2018
    • 4.6' - 4.9'
    • 5' - 5.5'
    • 5.6' - 6'
    • 6.1' - 6.5'
  • Forecasts of superphones shipments and revenue in 5 regional markets from 2013-2018
    • North America
    • Asia-Pacific
    • Europe
    • Latin America
    • The Middle East and North Africa
  • Forecasts of superphones shipments and revenue in 5 important national markets from 2013-2018, as well as analysis of adoption trends in each
    • The US
    • Canada
    • China
    • Japan
    • Korea
  • A SWOT analysis of the superphones market 2013-2018
  • Market share forecasts, shipments forecasts and revenue forecasts from 2013-2018 for 6 leading superphones companies analysing their products and corporate strategies -
    • Samsung
    • HTC
    • LG
    • Sony
    • Huawei
    • Apple
  • Study of drivers and restraints to superphone adoption on both a national and regional level.
  • Discussion of the leading mobile technologies and prospects for their respective future applications in superphones
  • Identification of the trends, companies, nations, and cultural factors that will influence future superphone adoption and the direction of players involved in this market.
You can order this report today

Gain an understanding of how to tap into the potential of this market by ordering World Superphone Market 2013-2018: 'Phablets' Bridging the Gap Between Smartphones & Tablets
1. EXECUTIVE SUMMARY

1.1 What is a Superphone?
1.2 Drivers and Restraints for the Superphone Market 2013-2018
  1.2.1 Drivers for the Superphone Market 2013-2018
  1.2.2 Restraints for the Superphone Market 2013-2018
1.3 The Aim of this Report
1.4 Key Findings of this Report

2. INTRODUCTION TO THE SUPERPHONE MARKET

2.1 The Evolution of Mobile Devices: Smartphones and Beyond
2.2 The Advent of the Tablet
  2.2.1 Mass Market Adoption
2.3 The Trend of Increasing Screen Size
2.4 Growth of the Superphone as Both Moniker and Market Segment
  2.4.1 Sub-Market Origins
  2.4.2 The Galaxy Note and Superphone Sale Surge
  2.4.3 Market Performance in 2012
2.5 Future of Superphones: Defining the Sector
2.6 The Scope of this Report
2.7 Market Definition
2.8 Methodology

3. GLOBAL SUPERPHONE MARKET FORECAST 2013-2018

3.1 Global Smartphone Market Forecast 2013-2018
3.2 Global Superphone Revenue Forecast 2013-2018
  3.2.2 Superphone Market Share Forecast by Screen Size 2013-2018
3.3 Global Superphone Shipment Forecast 2013-2018
  3.3.1 Ratio of Smartphone Market Occupied by Superphones
  3.3.2 Superphone Shipment Share Forecast by Screen Size 2013-2018

4. REGIONAL SUPERPHONE MARKET FORECASTS 2013-2018

4.1 The North American Superphone Market
  4.1.1 North American Superphone Shipment Forecast 2013-2018
    4.1.1.1 US National Superphone Shipment Forecast 2013-2018
    4.1.1.2 Canadian National Superphone Shipment Forecast 2013-2018
  4.1.2 North American Superphone Revenue Forecast 2013-2018
    4.1.2.1 US National Superphone Revenue Forecast 2013-2018
    4.1.2.2 Canadian National Superphone Revenue Forecast 2013-2018
4.2 The Asia-Pacific Superphone Market
  4.2.1 Asia-Pacific Superphone Shipment Forecast 2013-2018
    4.2.1.1 Chinese National Superphone Shipment Forecast 2013-2018
    4.2.1.2 Japanese National Superphone Shipment Forecast 2013-2018
    4.2.1.3 Korean National Superphone Shipment Forecast 2013-2018
  4.2.2 Asia-Pacific Superphone Revenue Forecast 2013-2018
    4.2.2.1 Chinese National Superphone Revenue Forecast 2013-2018
    4.2.2.2 Japanese National Superphone Revenue Forecast 2013-2018
    4.2.2.3 Korean National Superphone Revenue Forecast 2013-2018
4.3 The European Superphone Market
  4.3.1 European Superphone Shipment Forecast 2013-2018
  4.3.2 European Superphone Revenue Forecast 2013-2018
4.4 The Latin American Superphone Market
  4.4.1 Latin American Superphone Shipment Forecast 2013-2018
  4.4.2 Latin American Superphone Revenue Forecast 2013-2018
4.5 The Middle East and African Superphone Market
  4.5.1 MEA Superphone Shipment Forecast 2013-2018
  4.5.2 MEA Superphone Revenue Forecast 2013-2018

5. LEADING VENDORS, PRODUCTS, AND STRATEGIES IN THE SUPERPHONE MARKET

5.1 Leading Vendor Shipment Share Forecasts 2013-2018
5.2 Leading Vendor Global Revenue Share Forecast
5.3 Samsung
  5.3.1 Samsung Superphone Shipment Forecast 2013-2018
  5.3.2 Samsung Superphone Revenue Forecast 2013-2018
  5.3.3 The Galaxy Note
    5.3.3.1 Managing Success in a Previously Unsuccessful Market
  5.3.4 Samsung Enters into Superphone Territory with its Galaxy Range
    5.3.4.1 Popularity and Implications for the Market
  5.3.5 Upcoming Products
    5.3.5.1 The Galaxy S IV: Breaking the 5" Screen Barrier
    5.3.5.2 The Galaxy Note III
5.4 HTC
  5.4.1 HTC Superphone Shipment Forecast 2013-2018
  5.4.2 HTC Superphone Revenue Forecast 2013-2018
  5.4.1 HTC's One Series
  5.4.2 The Butterfly: Exemplifying HTC's Core Successes and Failings
5.5 LG
  5.5.1 LG Superphone Shipment Forecast 2013-2018
  5.5.2 LG Superphone Revenue Forecast 2013-2018
  5.5.3 Google Partnership: Timing of the Essence
  5.5.4 The Optimus G
  5.5.5 Trying to Gain Competitive Advantage Through Software
5.6 Sony
  5.6.1 Sony Superphone Shipment Forecast 2013-2018
  5.6.2 Sony Superphone Revenue Forecast 2013-2018
  5.6.3 The Xperia Line and Early Acclaim
    5.6.3.1 Xperia Z and SP: Early Endeavours with Smaller Form Factors
    5.6.3.2 Larger Superphones and Gaming Integration
5.8 Huawei
  5.8.1 Huawei Superphone Shipment Forecast 2013-2018
  5.8.2 Huawei Superphone Revenue Forecast 2013-2018
  5.8.3 Huawei's Ascend Line
5.9 Apple
  5.9.1 Apple Superphone Shipment Forecast 2013-2018
  5.9.2 Apple Superphone Revenue Forecast 2013-2018
  5.9.3 Steve Jobs' Absence and Impact on Strategy
5.10 Other Vendors
  5.10.1 Other Vendors Superphone Shipment Forecast 2013-2018
  5.10.2 Other Vendors Superphone Revenue Forecast 2013-2018
  5.10.3 Prospects for New Entrants
    5.10.3.1 Amazon Following Up the Kindle with a Novel Superphone
    5.10.3.2 Amazon Phone: Optimising Adoption and Profitability
    5.10.3.3 First-Generation Amazon Phone, Probable Specifications

6. EXPERT OPINION

6.1 Gong Yong Mun, Senior Manager, Business Strategy Team, LG Electronics Mobile Communications
  6.1.1 Explaining the Rapid Rise of the Superphone Market
  6.1.2 LG's Device Line and Finding the Form Factor Sweet Spot
  6.1.3 Upcoming Models
  6.1.4 The Precedence of Asia-Pacific and Strategies for Competing with Incumbents
  6.1.5 Cultural Considerations of the Superphone
  6.1.6 Determining Smartphone Success
  6.1.7 Looking Ahead: Important New Trends and Technologies

7. SWOT ANALYSIS OF THE GLOBAL SUPERPHONE MARKET 2013-2018

8. CONCLUSIONS

8.1 Global Superphone Market Forecast 2013-2018
  8.1.1 Global Superphone Shipment Forecast 2013-2018
    8.1.1.1 Global Superphone Shipment by Screen Size Forecast 2013-2018
  8.1.2 Global Superphone Revenue Forecast 2013-2018
    8.1.2.1 Global Superphone Revenue by Screen Size Forecast 2013-2018
8.2 Regional Superphone Market Forecast 2013-2018
  8.2.1 The North American Superphone Market Forecast 2013-2018
    8.2.1.1 North American Superphone Shipment Forecast 2013-2018
    8.2.1.2 North American Superphone Revenue Forecast 2013-2018
  8.2.2 The Asia-Pacific Superphone Market Forecast 2013-2018
    8.2.2.1 Asia-Pacific Superphone Shipment Forecast 2013-2018
    8.2.2.2 Asia-Pacific Superphone Revenue Forecast 2013-2018
  8.2.3 The European Superphone Market Forecast 2013-2018
    8.2.3.1 European Superphone Shipment Forecast 2013-2018
    8.2.3.2 European Superphone Revenue Forecast 2013-2018
  8.2.4 The Latin American Superphone Market Forecast 2013-2018
    8.2.4.1 Latin American Superphone Shipment Forecast 2013-2018
    8.2.4.2 Latin American Superphone Revenue Forecast 2013-2018
  8.2.5 The MEA Superphone Market Forecast 2013-2018
    8.2.5.1 MEA Superphone Shipment Forecast 2013-2018
    8.2.5.2 MEA Superphone Revenue Forecast 2013-2018
8.3 Leading Superphone Vendor Forecasts 2013-2018
  8.3.1 Samsung Superphone Market Performance 2013-2018
    8.3.1.1 Samsung Superphone Shipments 2013-2018
    8.3.1.2 Samsung Superphone Revenue 2013-2018
  8.3.2 HTC Superphone Market Performance 2013-2018
    8.3.2.1 HTC Superphone Shipments 2013-2018
    8.3.2.2 HTC Superphone Revenue 2013-2018
  8.3.3 LG Superphone Market Performance 2013-2018
    8.3.3.1 LG Superphone Shipments 2013-2018
    8.3.3.2 LG Superphone Revenue 2013-2018
  8.3.4 Sony Superphone Market Performance 2013-2018
    8.3.4.1 Sony Superphone Shipments 2013-2018
    8.3.4.2 Sony Superphone Revenue 2013-2018
  8.3.5 Huawei Superphone Market Performance 2013-2018
    8.3.5.1 Huawei Superphone Shipments 2013-2018
    8.3.5.2 Huawei Superphone Revenue 2013-2018
  8.3.6 Apple Superphone Market Performance 2013-2018
    8.3.6.1 Apple Superphone Shipments 2013-2018
    8.3.6.2 Apple Superphone Revenue 2013-2018
8.4 The Future of Superphones

9. GLOSSARY

LIST OF FIGURES

Figure 2.1: Popular Superphone Models by Screen Size

COMPANIES LISTED

Amazon
Apple
ARM Holdings
Asahi
Asus
Beats Audio
Blackberry
China Times
Corning
Datawind
Dell
Dropbox
Ericsson
Fujitsu
Google
HTC
Huawei
Korea Telecom
LG
Microsoft
Motorola
Nokia
Qualcomm
Samsung
Sony
Sony Mobile Communications
Toshiba
Verizon
ZTE
LIST OF CHARTS

Chart 2.1: OEM Flagship Screen Size Variance 2007-2013
Chart 2.2: Smartphone Market Share by Model Screen Size Forecast 2010-2018 (%)
Chart 3.1: Global Smartphone Shipment Forecast 2013-2018 (million units)
Chart 3.2: Global Superphone Revenue Forecast 2013-2018 ($ billion)
Chart 3.3: Comparative Global Superphone Revenue Forecast by Screen Size 2013-2018 ($ billion)
Chart 3.4: Comparative Global Superphone Revenue AGR Forecast by Screen Size 2013-2018 (%)
Chart 3.5: Comparative Global Superphone Revenue Share Forecast by Screen Size 2013-2018 (%)
Chart 3.6: Global Superphone Shipment Forecast 2013-2018 (million units)
Chart 3.7: Comparative Global Smartphone and Superphone Shipment Forecast 2013-2018 (million units)
Chart 3.8: Global Superphone Shipment Share Forecast 2012-2018 (%)
Chart 3.9: Comparative Global Smartphone and Superphone Shipment AGR Forecast 2013-2018 (%)
Chart 3.10: Comparative Global Superphone Shipment Forecast by Screen Size 2013-2018 (million units)
Chart 3.11: Comparative Global Superphone Shipment AGR Forecast by Screen Size 2013-2018 (%)
Chart 3.12: Comparative Global Superphone Shipment Share Forecast by Screen Size 2013-2018 (%)
Chart 4.1: Regional Superphone Shipment Forecast 2013-2018 (million units)
Chart 4.2: Regional Superphone Revenue Forecast 2013-2018 ($ billion)
Chart 4.3: North American Superphone Shipment Forecast 2013-2018 (million units)
Chart 4.4: North American Superphone Shipment AGR Forecast 2013-2018 (%)
Chart 4.5: US Superphone Shipment Forecast 2013-2018 (million units, AGR %)
Chart 4.6: US Superphone Shipment Share Forecast 2013, 2015, and 2018 (%)
Chart 4.7: Canada Superphone Shipment Forecast 2013-2018 (million units, AGR %)
Chart 4.8: Canada Superphone Shipment Share Forecast 2013, 2015, and 2018 (%)
Chart 4.9: North American Superphone Revenue Forecast 2013-2018 ($ billion)
Chart 4.10: North American Superphone Revenue AGR Forecast 2013-2018 (%)
Chart 4.11: US Superphone Revenue Forecast 2013-2018 ($ billion, AGR %)
Chart 4.12: US Superphone Revenue Share Forecast 2013, 2015, and 2018 (%)
Chart 4.13: Canada Superphone Revenue Forecast 2013-2018 ($ billion, AGR %)
Chart 4.14: Canada Superphone Revenue Share Forecast 2013, 2015, and 2018 (%)
Chart 4.15: Asia-Pacific Superphone Shipment Forecast 2013-2018 (million units)
Chart 4.16: Asia-Pacific Superphone Shipment AGR Forecast 2013-2018 (%)
Chart 4.17: China Superphone Shipment Forecast 2013-2018 (million units, AGR %)
Chart 4.18: China Superphone Shipment Share Forecast 2013, 2015, and 2018 (%)
Chart 4.19: Japan Superphone Shipment Forecast 2013-2018 (million units, AGR %)
Chart 4.20: Japan Superphone Shipment Share Forecast 2013, 2015, and 2018 (%)
Chart 4.21: Korea Superphone Shipment Forecast 2013-2018 (million units, AGR %)
Chart 4.22: Korea Superphone Shipment Share Forecast 2013, 2015, and 2018 (%)
Chart 4.23: Asia-Pacific Superphone Revenue Forecast 2013-2018 ($ billion)
Chart 4.24: Asia-Pacific Superphone Revenue AGR Forecast 2013-2018 (%)
Chart 4.25: China Superphone Revenue Forecast 2013-2018 ($ billion, AGR %)
Chart 4.26: China Superphone Revenue Share Forecast 2013, 2015, and 2018 (%)
Chart 4.27: Japan Superphone Revenue Forecast 2013-2018 ($ billion, AGR %)
Chart 4.28: Japan Superphone Revenue Share Forecast 2013, 2015, and 2018 (%)
Chart 4.29: Korea Superphone Revenue Forecast 2013-2018 ($ billion, AGR %)
Chart 4.30: Korea Superphone Revenue Share Forecast 2013, 2015, and 2018 (%)
Chart 4.31: European Superphone Shipment Forecast 2013-2018 (million units)
Chart 4.32: European Superphone Shipment AGR Forecast 2013-2018 (%)
Chart 4.33: European Superphone Revenue Forecast 2013-2018 ($ billion)
Chart 4.34: European Superphone Revenue AGR Forecast 2013-2018 (%)
Chart 4.35: Latin American Superphone Shipment Forecast 2013-2018 (million units)
Chart 4.36: Latin American Superphone Shipment AGR Forecast 2013-2018 (%)
Chart 4.37: Latin American Superphone Revenue Forecast 2013-2018 ($ billion)
Chart 4.38: Latin American Superphone Revenue AGR Forecast 2013-2018 (%)
Chart 4.39: MEA Superphone Shipment Forecast 2013-2018 (million units)
Chart 4.40: MEA Superphone Shipment AGR Forecast 2013-2018 (%)
Chart 4.41: MEA Superphone Revenue Forecast 2013-2018 ($ billion)
Chart 4.42: MEA Superphone Revenue AGR Forecast 2013-2018 (%)
Chart 5.1: Leading 6 Vendor Superphone Shipment Share Forecast 2013 (%)
Chart 5.2: Leading 6 Vendor Superphone Shipment Share Forecast 2015 (%)
Chart 5.3: Leading 6 Vendor Superphone Shipment Share Forecast 2018 (%)
Chart 5.4: Leading 6 Vendors Superphone Shipment Forecast 2013-2018 (million units; %)
Chart 5.5: Leading 6 Vendor Superphone Revenue Share Forecast 2013 (%)
Chart 5.6: Leading 6 Vendor Superphone Revenue Share Forecast 2015 (%)
Chart 5.7: Leading 6 Vendor Superphone Revenue Share Forecast 2018 (%)
Chart 5.8: Leading 6 Vendors Superphone Shipment and AGR Forecast 2013-2018 (million units; %)
Chart 5.9: Samsung Superphone Shipment Forecast 2013-2018 (million units, AGR %)
Chart 5.10: Samsung's Superphone Shipment Share Forecast 2013, 2015, and 2018 (%)
Chart 5.11: Samsung Superphone Revenue Forecast 2013-2018 ($ billion, AGR %)
Chart 5.12: Samsung's Superphone Revenue Share Forecast 2013, 2015, and 2018 (%)
Chart 5.13: Samsung Galaxy S - Generational Comparison of Screen Size and Shipments (million units, inches)
Chart 5.14: HTC Superphone Shipment Forecast 2013-2018 (million units, AGR %)
Chart 5.15: HTC's Superphone Shipment Share Forecast 2013, 2015, and 2018 (%)
Chart 5.16: HTC Superphone Revenue Forecast 2013-2018 ($ billion, AGR %)
Chart 5.17: HTC's Superphone Revenue Share Forecast 2013, 2015, and 2018 (%)
Chart 5.18: LG Superphone Shipment Forecast 2013-2018 (million units, AGR %)
Chart 5.19: LG's Superphone Shipment Share Forecast 2013, 2015, and 2018 (%)
Chart 5.20: LG Superphone Revenue Forecast 2013-2018 ($ billion, AGR %)
Chart 5.21: LG Superphone Revenue Share Forecast 2013, 2015, and 2018 (%)
Chart 5.22: Sony Superphone Shipment Forecast 2013-2018 (million units, AGR %)
Chart 5.23: Sony's Superphone Shipment Share Forecast 2013, 2015, and 2018 (%)
Chart 5.24: Sony Superphone Revenue Forecast 2013-2018 ($ billion, AGR %)
Chart 5.25: Sony's Superphone Revenue Share Forecast 2013, 2015, and 2018 (%)
Chart 5.26: Huawei Superphone Shipment Forecast 2013-2018 (million units, AGR %)
Chart 5.27: Huawei's Superphone Shipment Share Forecast 2013, 2015, and 2018 (%)
Chart 5.28: Huawei Superphone Revenue Forecast 2013-2018 ($ billion, AGR %)
Chart 5.29: Huawei's Superphone Revenue Share Forecast 2013, 2015, and 2018 (%)
Chart 5.30: Apple Superphone Shipment Forecast 2013-2018 (million units, AGR %)
Chart 5.31: Apple's Superphone Shipment Share Forecast 2013, 2015, and 2018 (%)
Chart 5.32: Apple Superphone Revenue Forecast 2013-2018 ($ billion, AGR %)
Chart 5.33: Apple's Superphone Revenue Share Forecast 2013, 2015, and 2018 (%)
Chart 5.34: Other Vendors Superphone Shipment Forecast 2013-2018 (million units, AGR %)
Chart 5.25: Other Vendors' Superphone Shipment Share Forecast 2013, 2015, and 2018 (%)
Chart 5.36: Other Vendors Superphone Revenue Forecast 2013-2018 ($ billion, AGR %)
Chart 5.37: Other Vendors' Superphone Revenue Share Forecast 2013, 2015, and 2018 (%)

Gone are the days when mobile handset manufacturers would compete over who could make the most compact device. Screen size has become the most compelling real-estate in mobile device marketing and manufacturers are capitalising on falling display panel costs to deliver larger, sharper images on mobile phones. As such visiongain has determined that superphones will represent global revenue of $46 billion in 2013.

In the same way that Apple's iPhone jump-started the smartphone movement, Samsung's Galaxy Note has informed new consumer desires. Newly christened "superphones" are defined as high-performance smartphones with displays above 4.6". Broad consumer adoption of this freshly popularised technology has allowed electronics multinationals to exploit their backgrounds in display and optics to bring mobile phones into a full-HD, premium user experience.

According to the report “World Superphone Market 2013-2018: 'Phablets' Bridging the Gap Between Smartphones & Tablets” the tablet market has revealed itself to be a highly lucrative market in an explosive growth phase. With most tier one OEMs marketing a larger smart device as their flagship product, operators can expect current network capacity to fall under strain in peak usage areas. They will look to LTE as a means to cope with an ongoing capacity crunch exacerbated by data-rich devices such as superphones.

Visiongain expects superphones to constitute a significant portion of global smartphone shipments by 2018. They will become cornerstones around which the next-generation product lines of leading OEMs will be built.



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