Assessment of China's Market for Powder Coatings
BEIJING- August 12, 2010 – The domestic powder coatings market in China (target market) is valued at approximately RMB 11 Bn in revenues as of year-end 2009, according to a recent GCiS study. This study focuses on domestic sales of thermosetting and thermoplastic powder coatings which include the following base polymers: Epoxy, Polyester and Acrylic Ester, Polyvinyl Chloride (PVC), Polyethylene and Nylon.
Suppliers grew, on average 6% in 2009 as recovery from the economic slowdown continued. Some smaller participants experienced a drop in sales from the previous year while sales by market leaders picked up, averaging closer to 8%. The target market is expected to maintain a CAGR of roughly 12% through 2015 – varying by product segment. Advancements in powder coating technologies coupled with growth in domestic consumption as well as industry are the primary drivers of this market.
Supplying roughly 450 kilotons in 2009, China is the largest powder coatings market in the world. The vast majority of market demand favors thermosets over thermoplastics. As such, approximately 95% of revenues are derived from thermosets. Market concentration is substantially higher in thermoplastics where the five leading suppliers constitute 70% of the market by revenue (as opposed to 30% in thermosetting).
About the GCIS China Powder Coatings Study
This GCiS market study draws on a three month, in-depth primary survey of over 100 of the market’s supply side, channel players and end-users. It is essential reading for any professional needing accurate and detailed strategic information on this market. Major areas covered include: market size and shares, five-year projections, market structure, new vs. replacement sales, pricing trends, distribution, consumption, an assessment of key suppliers and more.
Suppliers grew, on average 6% in 2009 as recovery from the economic slowdown continued. Some smaller participants experienced a drop in sales from the previous year while sales by market leaders picked up, averaging closer to 8%. The target market is expected to maintain a CAGR of roughly 12% through 2015 – varying by product segment. Advancements in powder coating technologies coupled with growth in domestic consumption as well as industry are the primary drivers of this market.
Supplying roughly 450 kilotons in 2009, China is the largest powder coatings market in the world. The vast majority of market demand favors thermosets over thermoplastics. As such, approximately 95% of revenues are derived from thermosets. Market concentration is substantially higher in thermoplastics where the five leading suppliers constitute 70% of the market by revenue (as opposed to 30% in thermosetting).
About the GCIS China Powder Coatings Study
This GCiS market study draws on a three month, in-depth primary survey of over 100 of the market’s supply side, channel players and end-users. It is essential reading for any professional needing accurate and detailed strategic information on this market. Major areas covered include: market size and shares, five-year projections, market structure, new vs. replacement sales, pricing trends, distribution, consumption, an assessment of key suppliers and more.
CHAPTER 1: INTRODUCTION
I. INTRODUCTION
Sampling
Figure 1.1: Total Sampling by Target Group
Supplier Sampling
Figure 1.2: Supplier Sample Representation
Methodology: Segmentation of Powder Coatings
Downstream Players
II. DEFINITIONS AND PROCESS
Figure 1.3: Glossary of Industry Terms in English and Chinese
Figure 1.4: GCiS Standard China Geographic Segmentation
A Note on China’s Key Industrial Output Areas
Figure 1.5: Overview: The Pearl River Delta
Figure 1.6: Overview: The Yangtze River Delta
Figure 1.7: Overview: The Bohai Rim
CHAPTER 2: TOTAL ANALYSIS
I. MARKET IN SUM
Figure 2.1: Summary of Key Market Figures- China Powder Coatings Market
Figure 2.2: Market Breakdown by Product Segment
Figure 2.3: Key Benchmark Data- China Powder Coatings Market
Market Entry Issues
Figure 2.4: Snapshot of Key Market Entry Issues
Key Findings
Market Drivers, Inhibitors
Figure 2.5: Drivers and Inhibitors – Chart
Regulatory Factors
Figure 2.6: Main Governmental Regulatory Organs and Relevant Non-Governmental Associations
Corporate and Regulatory News
Figure 2.7: Recent Local Innovations
Market Opportunities
Figure 2.8: GCiS China Market Opportunities Assessment (by Market Segment)
Figure 2.9: Market Opportunities for High-end PC Suppliers by Industry
Figure 2.10: Suppliers Opportunities Ratings, by Industry (1 to 10, with 10 highest)
Figure 2.11: Market Opportunities for High-end Powder Coatings Suppliers by Product Type
Figure 2.12: Suppliers Opportunities Ratings, by Product (1 to 10, with 10 highest)
II. MARKET FIGURES
Key Findings
Market Figures Overview
Figure 2.13: 2009 China Powder Coatings Market Breakdown
Figure 2.14: Key Market Figures by Product Segment
Figure 2.15: Market Shares by Revenues- PC Leaders (2009)
Figure 2.16: 2009 Market Share of Leading Powder Coatings Suppliers (Revenue) – Chart
Figure 2.17: Market Shares by Output- Powder Coatings Leaders (2009)
Figure 2.18: 2009 Market Share of Leading Powder Coatings Suppliers (Output) – Chart
Figure 2.19: 2009 Market Shares by Revenue and Output - Chart
Market Size Breakdown
Figure 2.20: Target Powder Coatings Market Size Breakdown
Market Size Breakdown Explained
Plans for Capacity Expansion
Revenues by Region
Figure 2.21: 2009 Revenue Breakdown by Region (%)
Figure 2.22: Revenue Breakdown by Region (2009) - Chart
Regional Consumption
Figure 2.23: Regional Consumption by Product Segment
Figure 2.24: Classification of Provinces by Region
Market Size Figures by End-user Industry
Figure 2.25: Powder Coatings Market by End-user Industry
Figure 2.26: Powder Coatings Market by End-user Industry - Chart
Market Size Figures by Product Segment
Figure 2.27: Powder Coatings Market by Product Segment (2009)
Figure 2.28: Powder Coatings Market by Product Segment - Chart
Figure 2.29: Revenues by Product Segment and End-user Industry (2009)
Pricing / Profit Trends
Figure 2.30: Average Price per Ton by Product
Figure 2.31: Pricing Trends – Chart
Growth Rates and Forecast
Figure 2.32: Weighted Growth Rate by Supplier Origin (2009)
Forecast Methodology
Figure 2.33: 2010 to 2015 Powder Coatings Market Forecast (Mn RMB)
Figure 2.34: 2010 to 2015 Powder Coatings Market Forecast - Chart
Figure 2.35: Historical End-user Industry Figures
III. COMPETITIVE ANALYSIS
Key Findings
Figure 2.36: Powder Coatings Market by Foreign / Domestic
Dynamics of this Market
Figure 2.37: Market Shares of Powder Coatings by Product and Ownership
Figure 2.38: Market Shares of PC Industries by Supplier Ownership
Marketing Channels
Figure 2.39: Main Marketing Activities of Suppliers
Exports
Figure 2.40: Export Destinations of Selected Suppliers (2009)
Figure 2.41: Domestic v
Qualitative Summary of Powder Coatings Suppliers
Large Multinationals
Domestic Leaders
Five-Forces Analysis
Figure 2.42: Five Forces Analysis
IV. DOWNSTREAM ANALYSIS
Key Findings
Portrait of Downstream Players
Figure 2.43: Min, Max and Average Sales Channels by Supplier
Figure 2.44: Value Chain
Value Chain Explained
Customers
Perceived Purchase Criteria
Figure 2.46: Perceived Main Purchase Criteria- Supplier Data
Figure 2.47: End-user Industry Data
Automobile
Figure 2.48: Automobile Industry Historical Revenues and Growth
Construction
Figure 2.49: Total Area Constructed and Transaction Values by Building Type (China)
Marine
Figure 2.50: Estimate of ACC Demand - China Marine Industry
Pipelines
Figure 2.51: China’s Historical Pipeline Length by Region
Household Appliances
Figure 2.52: Examples of Customers / Applications
CHAPTER 3: SEGMENT ANALYSIS
I. THERMOSETTING POWDER COATINGS (TSPC)
Key Findings
Figure 3.1: Revenues, Output, Growth and Pricing by Market Tier - Screw
Supplier Overview
Figure 3.2: 2009 Market Leaders –TSPC
Revenue Streams
Figure 3.3: Total Market Revenue Streams –TSPC
Market by Region –TSPC
Figure 3.4: 2009 TSPC Revenues by Region (Mn RMB)
Figure 3.5: TSPC Revenues by Region – Chart
Figure 3.6: TSPC Regional Revenues by Ownership - Chart
Exports –TSPC
Figure 3.7: Export Revenues and Percentages –TSPC (Mn RMB)
Market by End-user Application –TSPC
Figure 3.8: 2009 TSPC Revenues by End-user Application (Mn RMB)
Figure 3.9: TSPC Revenues by End-user Application (2009) - Chart
Industry Revenues by Company Ownership
Figure 3.10: TSPC End-user Industry Revenues by Ownership - Chart
Customers in This Market
Figure 3.11: Purchase Criteria - TSPC
Figure 3.12: TSPC Perceived Purchase Criteria – Chart
Channels and Influencers
Market Shares
Figure 3.13: 2009 TSPC Market Shares by Revenue
Figure 3.14: 2009 TSPC Market Shares by Revenue - Chart
Market Share by Target TSPC Output
Figure 3.15: 2009 TPSC Market Shares by Output
Figure 3.16: 2009 TSPC Market Shares by Output - Chart
Output vs. Revenues Comparison – TSPC
Figure 3.17: Market Shares –TSPC Chart
Growth and Projections
Figure 3.18: Total TSPC Market Revenues by Segment (Mn RMB)
Figure 3.19: 2009 - 2015 Market Forecasts (Bn RMB) –TSPC
Product and Price Comparison
Figure 3.20: Perceived Pricing Trends –TSPC
Figure 3.21: Typical Pricing Examples- TSPC
Market Outlook
Figure 3.22: Opportunity Ratings by End-user Industry - TSPC
II. THERMOPLASTIC POWDER COATINGS (TPPC)
Key Findings
Figure 3.23: Revenues, Output, Growth and Pricing by Market Tier - TPPC
Supplier Overview
Figure 3.24: 2009 Market Leaders –TPPC
Revenue Streams
Figure 3.25: Total Market Revenue Streams –TPPC
Market by Region –TPPC
Figure 3.26: Revenues by Region –TPPC (Mn RMB)
Figure 3.27: Revenues by Region –TPPC - Chart
Figure 3.28: TPPC Regional Revenues by Company Ownership - Chart
Exports –TPPC
Market by End-user Application –TPPC
Figure 3.29: 2009 Revenues by End-user Application - TPPC
Figure 3.30: 2009 Revenues by End-user Application TPPC - Chart
End-user Industry Revenues by Company Ownership
Figure 3.31: TPPC End-user Industry Revenues by Company Ownership - Chart
Customers in This Market
Figure 3.32: TPPC Perceived Purchase Criteria – Chart
Channels and Influencers
Market Shares
Figure 3.33: 2009 TPPC Market Shares by Revenue
Figure 3.34: 2009 TPPC Market Shares by Revenue - Chart
Market Share by Target TPPC Output
Figure 3.35: 2009 TPPC Market Shares by Output
Figure 3.36: 2009 TPPC Market Shares by Output - Chart
Output vs. Revenues Comparison – TPPC
Figure 3.37: TPPC Market Share Comparison – Chart
Growth and Projections
Figure 3.38: Total TPPC Market Revenues by Segment (Mn RMB)
Figure 3.39: 2009 - 2015 Market Forecasts (Bn RMB) –TPPC
Pricing Trends
Figure 3.40: Average Pricing - TPPC
Market Outlook
Figure 3.41: Opportunity Ratings by End-user Industry - TPPC
APPENDIX I: SUPPLIER PROFILES
LIST OF CONTACTS
I. INTRODUCTION
Sampling
Figure 1.1: Total Sampling by Target Group
Supplier Sampling
Figure 1.2: Supplier Sample Representation
Methodology: Segmentation of Powder Coatings
Downstream Players
II. DEFINITIONS AND PROCESS
Figure 1.3: Glossary of Industry Terms in English and Chinese
Figure 1.4: GCiS Standard China Geographic Segmentation
A Note on China’s Key Industrial Output Areas
Figure 1.5: Overview: The Pearl River Delta
Figure 1.6: Overview: The Yangtze River Delta
Figure 1.7: Overview: The Bohai Rim
CHAPTER 2: TOTAL ANALYSIS
I. MARKET IN SUM
Figure 2.1: Summary of Key Market Figures- China Powder Coatings Market
Figure 2.2: Market Breakdown by Product Segment
Figure 2.3: Key Benchmark Data- China Powder Coatings Market
Market Entry Issues
Figure 2.4: Snapshot of Key Market Entry Issues
Key Findings
Market Drivers, Inhibitors
Figure 2.5: Drivers and Inhibitors – Chart
Regulatory Factors
Figure 2.6: Main Governmental Regulatory Organs and Relevant Non-Governmental Associations
Corporate and Regulatory News
Figure 2.7: Recent Local Innovations
Market Opportunities
Figure 2.8: GCiS China Market Opportunities Assessment (by Market Segment)
Figure 2.9: Market Opportunities for High-end PC Suppliers by Industry
Figure 2.10: Suppliers Opportunities Ratings, by Industry (1 to 10, with 10 highest)
Figure 2.11: Market Opportunities for High-end Powder Coatings Suppliers by Product Type
Figure 2.12: Suppliers Opportunities Ratings, by Product (1 to 10, with 10 highest)
II. MARKET FIGURES
Key Findings
Market Figures Overview
Figure 2.13: 2009 China Powder Coatings Market Breakdown
Figure 2.14: Key Market Figures by Product Segment
Figure 2.15: Market Shares by Revenues- PC Leaders (2009)
Figure 2.16: 2009 Market Share of Leading Powder Coatings Suppliers (Revenue) – Chart
Figure 2.17: Market Shares by Output- Powder Coatings Leaders (2009)
Figure 2.18: 2009 Market Share of Leading Powder Coatings Suppliers (Output) – Chart
Figure 2.19: 2009 Market Shares by Revenue and Output - Chart
Market Size Breakdown
Figure 2.20: Target Powder Coatings Market Size Breakdown
Market Size Breakdown Explained
Plans for Capacity Expansion
Revenues by Region
Figure 2.21: 2009 Revenue Breakdown by Region (%)
Figure 2.22: Revenue Breakdown by Region (2009) - Chart
Regional Consumption
Figure 2.23: Regional Consumption by Product Segment
Figure 2.24: Classification of Provinces by Region
Market Size Figures by End-user Industry
Figure 2.25: Powder Coatings Market by End-user Industry
Figure 2.26: Powder Coatings Market by End-user Industry - Chart
Market Size Figures by Product Segment
Figure 2.27: Powder Coatings Market by Product Segment (2009)
Figure 2.28: Powder Coatings Market by Product Segment - Chart
Figure 2.29: Revenues by Product Segment and End-user Industry (2009)
Pricing / Profit Trends
Figure 2.30: Average Price per Ton by Product
Figure 2.31: Pricing Trends – Chart
Growth Rates and Forecast
Figure 2.32: Weighted Growth Rate by Supplier Origin (2009)
Forecast Methodology
Figure 2.33: 2010 to 2015 Powder Coatings Market Forecast (Mn RMB)
Figure 2.34: 2010 to 2015 Powder Coatings Market Forecast - Chart
Figure 2.35: Historical End-user Industry Figures
III. COMPETITIVE ANALYSIS
Key Findings
Figure 2.36: Powder Coatings Market by Foreign / Domestic
Dynamics of this Market
Figure 2.37: Market Shares of Powder Coatings by Product and Ownership
Figure 2.38: Market Shares of PC Industries by Supplier Ownership
Marketing Channels
Figure 2.39: Main Marketing Activities of Suppliers
Exports
Figure 2.40: Export Destinations of Selected Suppliers (2009)
Figure 2.41: Domestic v
Qualitative Summary of Powder Coatings Suppliers
Large Multinationals
Domestic Leaders
Five-Forces Analysis
Figure 2.42: Five Forces Analysis
IV. DOWNSTREAM ANALYSIS
Key Findings
Portrait of Downstream Players
Figure 2.43: Min, Max and Average Sales Channels by Supplier
Figure 2.44: Value Chain
Value Chain Explained
Customers
Perceived Purchase Criteria
Figure 2.46: Perceived Main Purchase Criteria- Supplier Data
Figure 2.47: End-user Industry Data
Automobile
Figure 2.48: Automobile Industry Historical Revenues and Growth
Construction
Figure 2.49: Total Area Constructed and Transaction Values by Building Type (China)
Marine
Figure 2.50: Estimate of ACC Demand - China Marine Industry
Pipelines
Figure 2.51: China’s Historical Pipeline Length by Region
Household Appliances
Figure 2.52: Examples of Customers / Applications
CHAPTER 3: SEGMENT ANALYSIS
I. THERMOSETTING POWDER COATINGS (TSPC)
Key Findings
Figure 3.1: Revenues, Output, Growth and Pricing by Market Tier - Screw
Supplier Overview
Figure 3.2: 2009 Market Leaders –TSPC
Revenue Streams
Figure 3.3: Total Market Revenue Streams –TSPC
Market by Region –TSPC
Figure 3.4: 2009 TSPC Revenues by Region (Mn RMB)
Figure 3.5: TSPC Revenues by Region – Chart
Figure 3.6: TSPC Regional Revenues by Ownership - Chart
Exports –TSPC
Figure 3.7: Export Revenues and Percentages –TSPC (Mn RMB)
Market by End-user Application –TSPC
Figure 3.8: 2009 TSPC Revenues by End-user Application (Mn RMB)
Figure 3.9: TSPC Revenues by End-user Application (2009) - Chart
Industry Revenues by Company Ownership
Figure 3.10: TSPC End-user Industry Revenues by Ownership - Chart
Customers in This Market
Figure 3.11: Purchase Criteria - TSPC
Figure 3.12: TSPC Perceived Purchase Criteria – Chart
Channels and Influencers
Market Shares
Figure 3.13: 2009 TSPC Market Shares by Revenue
Figure 3.14: 2009 TSPC Market Shares by Revenue - Chart
Market Share by Target TSPC Output
Figure 3.15: 2009 TPSC Market Shares by Output
Figure 3.16: 2009 TSPC Market Shares by Output - Chart
Output vs. Revenues Comparison – TSPC
Figure 3.17: Market Shares –TSPC Chart
Growth and Projections
Figure 3.18: Total TSPC Market Revenues by Segment (Mn RMB)
Figure 3.19: 2009 - 2015 Market Forecasts (Bn RMB) –TSPC
Product and Price Comparison
Figure 3.20: Perceived Pricing Trends –TSPC
Figure 3.21: Typical Pricing Examples- TSPC
Market Outlook
Figure 3.22: Opportunity Ratings by End-user Industry - TSPC
II. THERMOPLASTIC POWDER COATINGS (TPPC)
Key Findings
Figure 3.23: Revenues, Output, Growth and Pricing by Market Tier - TPPC
Supplier Overview
Figure 3.24: 2009 Market Leaders –TPPC
Revenue Streams
Figure 3.25: Total Market Revenue Streams –TPPC
Market by Region –TPPC
Figure 3.26: Revenues by Region –TPPC (Mn RMB)
Figure 3.27: Revenues by Region –TPPC - Chart
Figure 3.28: TPPC Regional Revenues by Company Ownership - Chart
Exports –TPPC
Market by End-user Application –TPPC
Figure 3.29: 2009 Revenues by End-user Application - TPPC
Figure 3.30: 2009 Revenues by End-user Application TPPC - Chart
End-user Industry Revenues by Company Ownership
Figure 3.31: TPPC End-user Industry Revenues by Company Ownership - Chart
Customers in This Market
Figure 3.32: TPPC Perceived Purchase Criteria – Chart
Channels and Influencers
Market Shares
Figure 3.33: 2009 TPPC Market Shares by Revenue
Figure 3.34: 2009 TPPC Market Shares by Revenue - Chart
Market Share by Target TPPC Output
Figure 3.35: 2009 TPPC Market Shares by Output
Figure 3.36: 2009 TPPC Market Shares by Output - Chart
Output vs. Revenues Comparison – TPPC
Figure 3.37: TPPC Market Share Comparison – Chart
Growth and Projections
Figure 3.38: Total TPPC Market Revenues by Segment (Mn RMB)
Figure 3.39: 2009 - 2015 Market Forecasts (Bn RMB) –TPPC
Pricing Trends
Figure 3.40: Average Pricing - TPPC
Market Outlook
Figure 3.41: Opportunity Ratings by End-user Industry - TPPC
APPENDIX I: SUPPLIER PROFILES
LIST OF CONTACTS
