Kellogg Company

Date: September 1, 2010
Pages: 32
US$ 175.00
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Publisher: MarketLine
Report type: Company Report
Delivery: E-mail Delivery (PDF)

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Kellogg Company
Kellogg Company - SWOT Analysis company profile is the essential source for top-level company data and information. Kellogg Company - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Kellogg Company (Kellogg) is an American multinational producer of breakfast foods, snack foods, cookies, and crackers. The company also manufactures and markets ready-to-eat cereals and convenience foods such as toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foods. The company is headquartered in Battle Creek, Michigan and employs 30,900 people. The company recorded revenues of $12,575 million during the financial year ended December 2009 (FY2009), a decrease of 1.9% compared with 2008. The decline was driven by a negative impact from foreign currency translation and an extra shipping week in 2008. The operating profit of the company was $2,001 million in FY2009, an increase of 2.5% over 2008. The net profit was $1,212 million in FY2009, an increase of 5.6% over 2008.

Scope of the Report
  • Provides all the crucial information on Kellogg Company required for business and competitor intelligence needs
  • Contains a study of the major internal and external factors affecting Kellogg Company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Kellogg Company
  • Data is supplemented with details on Kellogg Company history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Kellogg Company
Reasons to Purchase
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Key Facts: Kellogg Company
Company Overview: Kellogg Company
Business Description: Kellogg Company
Company History: Kellogg Company
Key Employees: Kellogg Company
Key Employee Biographies: Kellogg Company
Products & Services Listing: Kellogg Company
Products & Services Analysis: Kellogg Company
SWOT analysis: Kellogg Company
  - Strengths: Kellogg Company
  - Weaknesses: Kellogg Company
  - Opportunities: Kellogg Company
  - Threats: Kellogg Company
Company View: Kellogg Company
Top Competitors: Kellogg Company
Location and Subsidiary: Kellogg Company
  - Head Office: Kellogg Company
  - Other Locations and Subsidiaries: Kellogg Company

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