When it Rains, It Pours Cash, Right?: Thoughts on the Supply & Demand of Online Video
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This iDRD (Insight-based Data-Rich Deliverable) is part of the Online Video Communities subscription. This insight discusses and analyzes factors affecting the supply and demand of online video. Online video communities consist of Internet properties designed to create interaction between members using IP video. These communities could be free or for pay and feature other content in addition to video. The economic models of these communities vary, but most have revenue models based on advertising. The Expert Guide for this DRD is Kneko Burney.Sources: Compass Intelligence’s segment and market forecasts, which include business expenditures, market demographics, and usage and adoption statistics are built using multiple sources, including proprietary Compass Intelligence research. These sources include, but are not limited to, secondary research, government data and statistics (e.g. Department of Commerce, Federal Communication Commission, Bureau of Labor Statistics and US Census Bureau), primary research, vendor-based research and in-depth interviews with key decision-makers, where relevant. Compass Intelligence selects data sources to provide greatest degree of perspective on each market or segment, in addition to the highest level of data accuracy, stability, and consistency over time. Skip to top