The Universal Language?: Bundling a Big Aspect of BSkyeB's Push Into the Competitive UK Broadband Market
Contents
This iDRD (Insight-based Data-Rich Deliverable) is part of the Business IP and Competitive Profiles subscription. This insight discusses and analyzes BSkyB, a cable/broadcasting outfit owned partly by media-mogul Rupert Murdoch, and its recent decision to take the UK broadband market by storm. Also discussed is the effectiveness and convenience of bundling. . Business IP includes services used to carry and/or connect to the Internet. This category include Full and Fractional T1 and T3 connections, broadband services, dial-up Internet access, OC-X services and both TDM and VoIP-based Integrated Access. The Expert Guide for this deliverable is Kneko Burney.Sources: Compass Intelligence’s segment and market forecasts, which include business expenditures, market demographics, and usage and adoption statistics are built using multiple sources, including proprietary Compass Intelligence research. These sources include, but are not limited to, secondary research, government data and statistics (e.g. Department of Commerce, Federal Communication Commission, Bureau of Labor Statistics and US Census Bureau), primary research, vendor-based research and in-depth interviews with key decision-makers, where relevant. Compass Intelligence selects data sources to provide greatest degree of perspective on each market or segment, in addition to the highest level of data accuracy, stability, and consistency over time. Skip to top