Company background
This is an updated edition of a previous profile which was published in July 2008.
SEEC Media Group Limited (SEEC Media) is a Hong Kong-listed company which provides commercial services including advertising sales and distribution to 13 leading publications in mainland China including Caijing, CapitalWeek, Real Estate and Marketing China. SEEC Media also has agreements in place with several major foreign publishers giving the company advertising and distribution rights to Chinese editions of well-known titles such as Sports Illustrated, PC Magazine, CIO Insight and Better Homes and Gardens.
The company’s name is derived from the governing body of China’s securities markets with which SEEC Media maintains a very close working relationship. The body, the Stock Exchange Executive Council (SEEC), is also the official publisher of Caijing magazine. First published in 1998, Caijing is SEEC’s flagship title and it has been generally regarded as a leading Chinese-language business magazine for several years. The magazine has a circulation of over 350,000. The magazine provides articles, analysis and commentary on economic, financial and general business events in China.
In November 2002, SEEC Media acquired Caixun Advertising Group which the company developed into its principal business – providing print advertising agency services in mainland China. SEEC Media maintains the exclusive right to sell advertising in its portfolio of largely print-based magazines.
SEEC Media is not officially responsible for the editorial operations of any of these titles. This is an important distinction that has long been required by the regulatory environment in China. Regulations prevent foreign companies from owning magazine titles and also prevent publicly-traded companies from including editorial operations in the listed vehicle. As a result, companies such as SEEC Media include advertising and distribution operations only in the listed company.
SEEC Media reported revenues of US$36 million (HK$275 million) for the financial year ending 31st December 2009. That is a decrease of 10% from US$40 million (HK$307 million) recorded in 2008. SEEC Media noted that in the second half of 2009, revenues increased by 38%; however, in the first half of 2009 the company recorded a 21% decrease compared to the same period in 2008. SEEC Media posted a full-year loss of US$5.9 million, compared to a loss of US$1.9 million in 2008.
SEEC Media’s recent market capitalization was approximately US$31 million. The company employs 634 staff in its offices in Hong Kong and mainland China. SEEC Media was listed on the Hong Kong Stock Exchange through a reverse merger.
This is an updated edition of a previous profile which was published in July 2008.
SEEC Media Group Limited (SEEC Media) is a Hong Kong-listed company which provides commercial services including advertising sales and distribution to 13 leading publications in mainland China including Caijing, CapitalWeek, Real Estate and Marketing China. SEEC Media also has agreements in place with several major foreign publishers giving the company advertising and distribution rights to Chinese editions of well-known titles such as Sports Illustrated, PC Magazine, CIO Insight and Better Homes and Gardens.
The company’s name is derived from the governing body of China’s securities markets with which SEEC Media maintains a very close working relationship. The body, the Stock Exchange Executive Council (SEEC), is also the official publisher of Caijing magazine. First published in 1998, Caijing is SEEC’s flagship title and it has been generally regarded as a leading Chinese-language business magazine for several years. The magazine has a circulation of over 350,000. The magazine provides articles, analysis and commentary on economic, financial and general business events in China.
In November 2002, SEEC Media acquired Caixun Advertising Group which the company developed into its principal business – providing print advertising agency services in mainland China. SEEC Media maintains the exclusive right to sell advertising in its portfolio of largely print-based magazines.
SEEC Media is not officially responsible for the editorial operations of any of these titles. This is an important distinction that has long been required by the regulatory environment in China. Regulations prevent foreign companies from owning magazine titles and also prevent publicly-traded companies from including editorial operations in the listed vehicle. As a result, companies such as SEEC Media include advertising and distribution operations only in the listed company.
SEEC Media reported revenues of US$36 million (HK$275 million) for the financial year ending 31st December 2009. That is a decrease of 10% from US$40 million (HK$307 million) recorded in 2008. SEEC Media noted that in the second half of 2009, revenues increased by 38%; however, in the first half of 2009 the company recorded a 21% decrease compared to the same period in 2008. SEEC Media posted a full-year loss of US$5.9 million, compared to a loss of US$1.9 million in 2008.
SEEC Media’s recent market capitalization was approximately US$31 million. The company employs 634 staff in its offices in Hong Kong and mainland China. SEEC Media was listed on the Hong Kong Stock Exchange through a reverse merger.
COMPANY BACKGROUND
COMPANY HISTORY – KEY MILESTONES
RECENT DEVELOPMENTS
KEY PRODUCTS AND MARKETS
MAJOR COMPETITORS
FINANCIAL DATA FOR SEEC MEDIA GROUP (AS OF 3rd AUG 2010)
FUTURE DEVELOPMENTS
SENIOR MANAGEMENT
CONTACT INFORMATION
FIGURE 1: STOCK PRICE PERFORMANCE OF SEEC MEDIA, HANG SENG INDEX AND BSG B2B MEDIA INDEX IN THE PAST 12 MONTHS
COMPANY HISTORY – KEY MILESTONES
RECENT DEVELOPMENTS
KEY PRODUCTS AND MARKETS
MAJOR COMPETITORS
FINANCIAL DATA FOR SEEC MEDIA GROUP (AS OF 3rd AUG 2010)
FUTURE DEVELOPMENTS
SENIOR MANAGEMENT
CONTACT INFORMATION
FIGURE 1: STOCK PRICE PERFORMANCE OF SEEC MEDIA, HANG SENG INDEX AND BSG B2B MEDIA INDEX IN THE PAST 12 MONTHS