Store Cards in Hungary

Cetelem’s Aura branded cards used to be store cards until 2008. These used to be branded with the respective retailer’s brand and could be used only with this retailer’s POS devices. The cards were MasterCard branded too, but these were Electronic and Cirrus cards, for domestic use only.

Euromonitor International's Store Card Transactions in Hungary report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Closed Loop Pre-Paid Card Transactions, Commercial Charge Card Transactions, Commercial Credit Card Transactions, Open Loop Pre-Paid Card Transactions, Personal Charge Card Transactions, Personal Credit Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Store Card Transactions market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Store Cards Category Performance: 2006-2011
  Table 2 Store Cards Category Performance: Number of Cards in Circulation 2006-2011
  Table 3 Store Cards Category Performance: % Growth 2006-2011
  Table 4 Store Cards in Circulation Category Performance: % Growth 2006-2011
  Table 5 Store Cards: Number of Cards by Issuer 2006-2010
  Table 6 Store Cards: Payment Transaction Value by Issuer 2006-2010
  Table 7 Store Cards Forecast Category Performance: 2011-2016
  Table 8 Store Cards Forecast Category Performance: Number of Cards in Circulation 2011-2016
  Table 9 Store Cards Forecast Category Performance: % Growth 2011-2016
  Table 10 Store Cards in Circulation Forecast Category Performance: % Growth 2011-2016
Executive Summary
Hungarian Economy Still in Post-crisis Recovery
Growth in Card Payment Volume and Value in Spite of Fewer Cards Issued
Issuer Activity Speeds Up in Pre-paid Category Due To Paypass
Chip Migration Speeds Up in 2011
Key Trends and Developments
High Penetration of Plastic Next To Low Level of Card Payments
High Popularity of Contactless, Electronic and Online Card Payments
Retailer Resistance Towards Intro of Pos Acceptance Prevails
Bank Crisis Tax Results in Increasing Banking Fees, Including Card Products
Market Indicators
  Table 11 Number of POS Terminals 2006-2011
  Table 12 Number of ATMs 2006-2011
  Table 13 Value Lost to Fraud 2006-2011
  Table 14 Card Expenditure by Location 2011
  Table 15 Card Expenditure by Category 2011
  Table 16 Financial Cards in Circulation by Type: % Number of Cards 2006-2011
  Table 17 Domestic versus Foreign Spend 2011
Market Data
  Table 18 Consumer Payments: Value 2006-2011
  Table 19 Consumer Payments: Number of Transactions 2006-2011
  Table 20 Financial Cards: Number of Cards in Circulation 2006-2011
  Table 21 Financial Cards Transactions: Value 2006-2011
  Table 22 Financial Cards: Number of Transactions 2006-2011
  Table 23 Financial Cards: Number of Accounts 2006-2011
  Table 24 Financial Cards: Number of Cards by Issuer 2006-2010
  Table 25 Financial Cards: Number of Cards by Operator 2006-2010
  Table 26 Financial Cards: Card Payment Transaction Value by Operator 2006-2010
  Table 27 Financial Cards: Card Payment Transaction Value by Issuer 2006-2010
  Table 28 Consumer Payments Forecast: Value 2011-2016
  Table 29 Consumer Payments Forecast: Number of Transactions 2011-2016
  Table 30 Financial Cards Forecast: Number of Cards in Circulation 2011-2016
  Table 31 Financial Cards Forecast: Value 2011-2016
  Table 32 Financial Cards Forecast: Number of Transactions 2011-2016
  Table 33 Financial Cards Forecast: Number of Accounts 2011-2016
Sources
Summary 1 Research Sources
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