Prepaid Cards and Stored-Value Accounts in China 2010
Prepaid Cards and Stored-Value Accounts in China 2010: Opportunities in Retail, e-Commerce, Transportation, and Other Key Sectors is the most up-to-date and comprehensive study available on China's growing stored-value account and prepaid card markets. Released in November 2010, this is our first major report on this fast-growing and increasingly complex market, and it is essential reading for prepaid technology providers, payment processors, banks, merchants, and others interested in China's prepaid payment markets.
Key Topics Covered
Key Topics Covered
- Leading business models for major prepaid and stored-value account (SVA) products in China, including retail payment networks, online payment systems, transportation cards, and others
- Government regulations on the market and how they differ for closed-loop, semi-closed loop, and open-loop payment networks
- Remaining obstacles to prepaid cash card market growth in China
- Opportunities for international companies looking to do business in China
- Third-party payment providers: Alipay, 99Bill, Tenpay, YeePay, and others
- Transportation networks: Yikatong, Octopus, Jiaotongka, Yangchengtong, Shenzhentong, and others
- Prepaid card networks: Zihexin, Edenred (Accor), Lianhua OK, SmartPass, and others
- Mobile operators: China Mobile, China Unicom, and China Telecom
- Public transportation cards, a necessity for hundreds of millions of urban residents, are increasingly being accepted as payment for non-transportation goods and services.
- Prepaid mobile phone top-up cards have become a popular form of payment with many in China's wildly popular online gaming community.
- The vast majority e-commerce payments in China are handled by third-party providers such as Alipay and 99Bill, whose stored-value accounts provide a convenient and secure link between merchants and consumer bank accounts.
- Chain stores and supermarkets in China are issuing their own closed-loop prepaid cards, which have become popular as gift cards -- especially with large enterprises looking to offer rewards and gifts to their employees.
- In some cities, merchant networks are establishing "buyer's club" prepaid cards in a semi-closed loop model, offering payment convenience and discounts as a way to attract new business.
- The Chinese government is testing a next-generation citizen identification card that incorporates payment technology and, if implemented nationwide, is expected to become a major force in China's payment sector.
1 EXECUTIVE SUMMARY
2 STORED-VALUE ACCOUNTS AND PREPAID CARDS
2.1 Definition and Scope of Stored-Value Accounts (SVAs)
2.2 Background of Stored-Value and Prepaid Products in China
2.3 Regulatory Overview of Stored-Value and Prepaid Products in China
3 BUSINESS MODELS
3.1 Semi-closed Loop Business Models
3.1.1 Third-party Online Payment
3.1.2 Transportation Card Networks
3.1.3 Prepaid Retail Card Networks
3.2 Closed Loop Business Model
4 TRANSPORTATION CARD NETWORKS
4.1 Competitive Landscape
4.2 Key Transportation Card Networks in China
4.2.1 Hong Kong's Octopus Card
4.2.2 Beijing's Yikatong Card
4.2.3 Shanghai's Jiaotongka Card
4.2.4 Guangzhou's Yangchengtong Card
4.2.5 Shenzhen's Shenzhentong Card
4.2.6 Dalian's Mingzhuka Card
4.2.7 Wuhan's Wuhantong Card
4.2.8 Shanghai Highway Transportation Cards
5 ONLINE PAYMENT PROVIDERS
5.1 Competitive Landscape
5.2 Key Online Payment Providers in China
5.2.1 Alipay
5.2.2 99Bill
5.2.3 Tenpay
5.2.4 YeePay
5.2.5 Other Online Payment Providers
6 TELECOM OPERATORS
6.1 Competitive Landscape
6.2 Key Telecom Operators in China
6.2.1 China Mobile
6.2.2 China Unicom
6.2.3 China Telecom
7 PREPAID CARD NETWORKS
7.1 Competitive Landscape
7.2 Key Prepaid Card Network Operators and Issuers in China
7.2.1 Zihexin Property and Credit
7.2.2 Edenred (formerly Accor)
7.2.3 Lianhua OK
7.2.4 SmartPass
7.2.5 Other Prepaid Card Companies
8 RETAIL NETWORKS
8.1 Competitive Landscape
8.2 Key Closed-Loop Prepaid Networks in China
8.2.1 Carrefour
8.2.2 PetroChina IC Card
9 MARKET SIZE AND MARKET FORECASTS
10 CONCLUSIONS AND CLOSING REMARKS
2 STORED-VALUE ACCOUNTS AND PREPAID CARDS
2.1 Definition and Scope of Stored-Value Accounts (SVAs)
2.2 Background of Stored-Value and Prepaid Products in China
2.3 Regulatory Overview of Stored-Value and Prepaid Products in China
3 BUSINESS MODELS
3.1 Semi-closed Loop Business Models
3.1.1 Third-party Online Payment
3.1.2 Transportation Card Networks
3.1.3 Prepaid Retail Card Networks
3.2 Closed Loop Business Model
4 TRANSPORTATION CARD NETWORKS
4.1 Competitive Landscape
4.2 Key Transportation Card Networks in China
4.2.1 Hong Kong's Octopus Card
4.2.2 Beijing's Yikatong Card
4.2.3 Shanghai's Jiaotongka Card
4.2.4 Guangzhou's Yangchengtong Card
4.2.5 Shenzhen's Shenzhentong Card
4.2.6 Dalian's Mingzhuka Card
4.2.7 Wuhan's Wuhantong Card
4.2.8 Shanghai Highway Transportation Cards
5 ONLINE PAYMENT PROVIDERS
5.1 Competitive Landscape
5.2 Key Online Payment Providers in China
5.2.1 Alipay
5.2.2 99Bill
5.2.3 Tenpay
5.2.4 YeePay
5.2.5 Other Online Payment Providers
6 TELECOM OPERATORS
6.1 Competitive Landscape
6.2 Key Telecom Operators in China
6.2.1 China Mobile
6.2.2 China Unicom
6.2.3 China Telecom
7 PREPAID CARD NETWORKS
7.1 Competitive Landscape
7.2 Key Prepaid Card Network Operators and Issuers in China
7.2.1 Zihexin Property and Credit
7.2.2 Edenred (formerly Accor)
7.2.3 Lianhua OK
7.2.4 SmartPass
7.2.5 Other Prepaid Card Companies
8 RETAIL NETWORKS
8.1 Competitive Landscape
8.2 Key Closed-Loop Prepaid Networks in China
8.2.1 Carrefour
8.2.2 PetroChina IC Card
9 MARKET SIZE AND MARKET FORECASTS
10 CONCLUSIONS AND CLOSING REMARKS
LIST OF FIGURES
Figure 1: China's Late Start: Banking and e-Commerce Milestones 1985-2010
Figure 2: Third Party Payment Provider License Requirements
Figure 3: Online Payment Business Model
Figure 4: Contactless Smartcard Business Model
Figure 5: Semi-closed Loop Prepaid Card Business Model
Figure 6: Closed Loop Prepaid Card Business Model
Figure 7: Statistical Overview of Transportation Card Networks
Figure 8: Major Transportation Card Merchant Networks
Figure 9: Yikatong Cards Issued, 2006-2009 (M)
Figure 10: Shanghai Public Transportation Cards Issued, 2006-2009 (M)
Figure 11: Yangchengtong Cards Issued, 2005-2009 (M)
Figure 12: Shenzhen Tong Cards Issued, 2005-August 2010 (M)
Figure 13: Dalian Mingzhuka Cards Issued, 2006-2009 (M)
Figure 14: Internet Users in China, 2001-H1 2010 (M)
Figure 15: Urban and Rural Internet Users in China, June 2010
Figure 16: Income of Internet Users in China, June 2010 (RMB)
Figure 17: Third-party Payment Providers in China
Figure 18: Products and Top-up Methods of Main Third-Party Payment Providers
Figure 19: Alipay Merchant Partners 2006-Q1 2010 (K)
Figure 20: Alipay Registered Users 2004-Q1 2010 (M)
Figure 21: Alipay Daily Transaction Volume, 2005-Q1 2010 (RMB M)
Figure 22: 99Bill Registered Users, 2005-August 2010 (M)
Figure 23: 99Bill Annual Transaction Volume, 2006-2009 (RMB B)
Figure 24: Tenpay Registered Users, 2005-2010 (M)
Figure 25: YeePay Registered Users, 2006-2007F (M)
Figure 26: Mobile Subscribers in China, 2000-H1 2010 (M)
Figure 27: China Mobile Subscribers, 2000-H1 2010 (M)
Figure 28: China Unicom Subscribers, 2000-H1 2010 (M)
Figure 29: China Telecom Subscribers, 2004-H1 2010 (M)
Figure 30: Prepaid Card Issuers in China
Image 31: Zihexin Shangtong Card
Figure 32: Zihexin Cooperative Merchants
Image 33: Edenred Employee Benefit Card and Gift Card
Figure 34: Bailian eMall Annual Transaction Volume (RMB M)
Image 35: Lianhua OK Card
Image 36: SmartPass Card
Figure 37: SmartPass Cooperative Merchants
Image 38: Carrefour Card
Image 39: PetroChina Prepaid Card
Figure 40: Cards and Accounts by Industry (M)
Figure 41: Transaction Volume by Industry (RMB M)
Figure 42: Nanjing Citizen Card
Figure 1: China's Late Start: Banking and e-Commerce Milestones 1985-2010
Figure 2: Third Party Payment Provider License Requirements
Figure 3: Online Payment Business Model
Figure 4: Contactless Smartcard Business Model
Figure 5: Semi-closed Loop Prepaid Card Business Model
Figure 6: Closed Loop Prepaid Card Business Model
Figure 7: Statistical Overview of Transportation Card Networks
Figure 8: Major Transportation Card Merchant Networks
Figure 9: Yikatong Cards Issued, 2006-2009 (M)
Figure 10: Shanghai Public Transportation Cards Issued, 2006-2009 (M)
Figure 11: Yangchengtong Cards Issued, 2005-2009 (M)
Figure 12: Shenzhen Tong Cards Issued, 2005-August 2010 (M)
Figure 13: Dalian Mingzhuka Cards Issued, 2006-2009 (M)
Figure 14: Internet Users in China, 2001-H1 2010 (M)
Figure 15: Urban and Rural Internet Users in China, June 2010
Figure 16: Income of Internet Users in China, June 2010 (RMB)
Figure 17: Third-party Payment Providers in China
Figure 18: Products and Top-up Methods of Main Third-Party Payment Providers
Figure 19: Alipay Merchant Partners 2006-Q1 2010 (K)
Figure 20: Alipay Registered Users 2004-Q1 2010 (M)
Figure 21: Alipay Daily Transaction Volume, 2005-Q1 2010 (RMB M)
Figure 22: 99Bill Registered Users, 2005-August 2010 (M)
Figure 23: 99Bill Annual Transaction Volume, 2006-2009 (RMB B)
Figure 24: Tenpay Registered Users, 2005-2010 (M)
Figure 25: YeePay Registered Users, 2006-2007F (M)
Figure 26: Mobile Subscribers in China, 2000-H1 2010 (M)
Figure 27: China Mobile Subscribers, 2000-H1 2010 (M)
Figure 28: China Unicom Subscribers, 2000-H1 2010 (M)
Figure 29: China Telecom Subscribers, 2004-H1 2010 (M)
Figure 30: Prepaid Card Issuers in China
Image 31: Zihexin Shangtong Card
Figure 32: Zihexin Cooperative Merchants
Image 33: Edenred Employee Benefit Card and Gift Card
Figure 34: Bailian eMall Annual Transaction Volume (RMB M)
Image 35: Lianhua OK Card
Image 36: SmartPass Card
Figure 37: SmartPass Cooperative Merchants
Image 38: Carrefour Card
Image 39: PetroChina Prepaid Card
Figure 40: Cards and Accounts by Industry (M)
Figure 41: Transaction Volume by Industry (RMB M)
Figure 42: Nanjing Citizen Card
