Introduction
This case study reports on HDFC Bank's Infinia credit card, which is targeted at India's growing high net worth individual customers segment.
Features and benefits
Highlights
Infinia's lack of a pre-set spending limit, other benefits, and marketing are all intended to position it as a highly exclusive product for the ultra-rich only.
The new product challenges existing products for these customers, such as American Express. It fits in with and extends HDFC's current range of premium services.
Your key questions answered
This case study reports on HDFC Bank's Infinia credit card, which is targeted at India's growing high net worth individual customers segment.
Features and benefits
- MarketLine Case Studies describe topics such as innovative products, business models, and significant company acquisitions.
- Fact-based and presented in an accessible style, they explain the rationale of commercial designs and illustrate wider market and economic trends.
Highlights
Infinia's lack of a pre-set spending limit, other benefits, and marketing are all intended to position it as a highly exclusive product for the ultra-rich only.
The new product challenges existing products for these customers, such as American Express. It fits in with and extends HDFC's current range of premium services.
Your key questions answered
- What are Infinia's key selling points?
- Why is HDFC targetting high net worth individuals?
O VERVIEW
Catalyst
Summary
ANALYSIS
HDFC has launched Infinia, an ultra-premium credit card
Initially, 5,000 Infinia cards were issued to customers ‘by invitation only’
Infinia is positioned at the top of HDFC's credit card range and targets the wealthiest customers
India has a growing class of HNWIs
Economic growth has created a fairly prosperous middle class in India
India also has a smaller class of HNWIs
HNWIs have specific consumption patterns
The 1 to 10 rule makes HNWIs and UHNWIs a lucrative market
Infinia fits in with and extends HDFC's existing premium services
The bank offers a range of premium services targeting different levels of personal wealth.
HDFC has a strong but not dominant position in India’s credit card market
HDFC has a range of credit card products
Is Infinia a way to strengthen HDFC's position in the HNWI and UHNWI space?
CONCLUSION
Infinia enhances HDFC’s offer for richest customers
APPENDIX
Definitions
Methodology
Further reading
Ask the analyst
About MarketLine
Disclaimer
Catalyst
Summary
ANALYSIS
HDFC has launched Infinia, an ultra-premium credit card
Initially, 5,000 Infinia cards were issued to customers ‘by invitation only’
Infinia is positioned at the top of HDFC's credit card range and targets the wealthiest customers
India has a growing class of HNWIs
Economic growth has created a fairly prosperous middle class in India
India also has a smaller class of HNWIs
HNWIs have specific consumption patterns
The 1 to 10 rule makes HNWIs and UHNWIs a lucrative market
Infinia fits in with and extends HDFC's existing premium services
The bank offers a range of premium services targeting different levels of personal wealth.
HDFC has a strong but not dominant position in India’s credit card market
HDFC has a range of credit card products
Is Infinia a way to strengthen HDFC's position in the HNWI and UHNWI space?
CONCLUSION
Infinia enhances HDFC’s offer for richest customers
APPENDIX
Definitions
Methodology
Further reading
Ask the analyst
About MarketLine
Disclaimer
