HDFC Bank Case Study: India's HDFC Bank has Launched an Ultra-Premium Credit Card

Date: January 30, 2012
Pages: 15
Price:
US$ 495.00
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Publisher: MarketLine
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: H487EEFDF0DEN
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HDFC Bank Case Study: India's HDFC Bank has Launched an Ultra-Premium Credit Card
Introduction

This case study reports on HDFC Bank's Infinia credit card, which is targeted at India's growing high net worth individual customers segment.

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  • MarketLine Case Studies describe topics such as innovative products, business models, and significant company acquisitions.
  • Fact-based and presented in an accessible style, they explain the rationale of commercial designs and illustrate wider market and economic trends.

Highlights

Infinia's lack of a pre-set spending limit, other benefits, and marketing are all intended to position it as a highly exclusive product for the ultra-rich only.

The new product challenges existing products for these customers, such as American Express. It fits in with and extends HDFC's current range of premium services.

Your key questions answered
  • What are Infinia's key selling points?
  • Why is HDFC targetting high net worth individuals?
O VERVIEW

Catalyst
Summary

ANALYSIS

HDFC has launched Infinia, an ultra-premium credit card
  Initially, 5,000 Infinia cards were issued to customers ‘by invitation only’
  Infinia is positioned at the top of HDFC's credit card range and targets the wealthiest customers
India has a growing class of HNWIs
  Economic growth has created a fairly prosperous middle class in India
  India also has a smaller class of HNWIs
  HNWIs have specific consumption patterns
  The 1 to 10 rule makes HNWIs and UHNWIs a lucrative market
Infinia fits in with and extends HDFC's existing premium services
  The bank offers a range of premium services targeting different levels of personal wealth.
  HDFC has a strong but not dominant position in India’s credit card market
  HDFC has a range of credit card products
  Is Infinia a way to strengthen HDFC's position in the HNWI and UHNWI space?

CONCLUSION

Infinia enhances HDFC’s offer for richest customers

APPENDIX

Definitions
Methodology
Further reading
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TD Bank Case Study: America's Most Convenient Bank US$ 1,695.00 Aug, 2010 · 18 pages
President's Choice Case Study US$ 4,495.00 Jan, 2010 · 17 pages

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