Debit Cards in Hungary

Debit cards is fairly mature and stable in Hungary in terms of number of cards. There were no significant changes in market size or product variants during the last three years of the review period, although the banked population still has some room to grow, standing at 86% currently. At the same time, the use of cards in payment transactions is growing at a double-digit rate, i.e. by 12% in terms of number of transactions and by 13% in value in 2011. This is the result of both the continuous...

Euromonitor International's Debit Transactions in Hungary report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Closed Loop Pre-Paid Card Transactions, Commercial Charge Card Transactions, Commercial Credit Card Transactions, Open Loop Pre-Paid Card Transactions, Personal Charge Card Transactions, Personal Credit Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Debit Transactions market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Debit Cards Category Performance: 2006-2011
  Table 2 Debit Cards Category Performance: Number of Cards in Circulation 2006-2011
  Table 3 Debit Cards Category Performance: % Growth 2006-2011
  Table 4 Debit Cards in Circulation Category Performance: % Growth 2006-2011
  Table 5 Debit Cards: Number of Cards by Issuer 2006-2010
  Table 6 Debit Cards: Number of Cards by Operator 2006-2010
  Table 7 Debit Cards Payment Transaction Value by Issuer 2006-2010
  Table 8 Debit Cards Payment Transaction Value by Operator 2006-2010
  Table 9 Debit Cards Forecast Category Performance: 2011-2016
  Table 10 Debit Cards Forecast Category Performance: Number of Cards in Circulation 2011-2016
  Table 11 Debit Cards Forecast Category Performance: % Growth 2011-2016
  Table 12 Debit Cards in Circulation Forecast Category Performance: % Growth 2011-2016
Erste Bank Rt in Financial Cards and Payments (hungary)
Strategic Direction
Key Facts
Summary 1 Erste Bank Rt: Key Facts
Summary 2 Erste Bank Rt: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Summary Erste Bank Rt: Competitive Position 2011
Kereskedelmi És Hitel Bank Nyrt (k & H) in Financial Cards and Payments (hungary)
Strategic Direction
Key Facts
Summary 4 K&H Bank Zrt.: Key Facts
Summary 5 K&H Bank Zrt.: Operational Indicators
Company Background
Competitive Positioning
Summary 6 K&H Bank Zrt.: Competitive Position 2010
Otp Bank Group in Financial Cards and Payments (hungary)
Strategic Direction
Key Facts
Summary 7 OTP Bank Group: Key Facts
Summary 8 OTP Bank Nyrt: Operational Indicators
Company Background
Competitive Positioning
Summary 9 OTP Bank Group: Competitive Position 2010
Raiffeisen Bank Rt in Financial Cards and Payments (hungary)
Strategic Direction
Key Facts
Summary 10 Raiffeisen Bank Rt: Key Facts
Summary 11 Raiffeisen Bank Rt: Operational Indicators
Company Background
Competitive Positioning
Summary 12 Raiffeisen Bank Rt: Competitive Position 2010
Executive Summary
Hungarian Economy Still in Post-crisis Recovery
Growth in Card Payment Volume and Value in Spite of Fewer Cards Issued
Issuer Activity Speeds Up in Pre-paid Category Due To Paypass
Chip Migration Speeds Up in 2011
Key Trends and Developments
High Penetration of Plastic Next To Low Level of Card Payments
High Popularity of Contactless, Electronic and Online Card Payments
Retailer Resistance Towards Intro of Pos Acceptance Prevails
Bank Crisis Tax Results in Increasing Banking Fees, Including Card Products
Market Indicators
  Table 13 Number of POS Terminals 2006-2011
  Table 14 Number of ATMs 2006-2011
  Table 15 Value Lost to Fraud 2006-2011
  Table 16 Card Expenditure by Location 2011
  Table 17 Card Expenditure by Category 2011
  Table 18 Financial Cards in Circulation by Type: % Number of Cards 2006-2011
  Table 19 Domestic versus Foreign Spend 2011
Market Data
  Table 20 Consumer Payments: Value 2006-2011
  Table 21 Consumer Payments: Number of Transactions 2006-2011
  Table 22 Financial Cards: Number of Cards in Circulation 2006-2011
  Table 23 Financial Cards Transactions: Value 2006-2011
  Table 24 Financial Cards: Number of Transactions 2006-2011
  Table 25 Financial Cards: Number of Accounts 2006-2011
  Table 26 Financial Cards: Number of Cards by Issuer 2006-2010
  Table 27 Financial Cards: Number of Cards by Operator 2006-2010
  Table 28 Financial Cards: Card Payment Transaction Value by Operator 2006-2010
  Table 29 Financial Cards: Card Payment Transaction Value by Issuer 2006-2010
  Table 30 Consumer Payments Forecast: Value 2011-2016
  Table 31 Consumer Payments Forecast: Number of Transactions 2011-2016
  Table 32 Financial Cards Forecast: Number of Cards in Circulation 2011-2016
  Table 33 Financial Cards Forecast: Value 2011-2016
  Table 34 Financial Cards Forecast: Number of Transactions 2011-2016
  Table 35 Financial Cards Forecast: Number of Accounts 2011-2016
Sources
Summary 13 Research Sources
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