Credit Cards in Hungary

Card issuers started to rationalise their credit card portfolios after the crisis by issuing much fewer cards and withdrawing idle or non-performing ones. Issuers raised the barriers for approving a new credit card/limit and started to segment potential good debtors even more profoundly. By 2011 they reached the point when most inactive cardholders and bad debtors were cleaned from the customer pool and they could start to improve the profitability of customers, including the decrease in the...

Euromonitor International's Credit Card Transactions in Hungary report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Closed Loop Pre-Paid Card Transactions, Commercial Charge Card Transactions, Commercial Credit Card Transactions, Open Loop Pre-Paid Card Transactions, Personal Charge Card Transactions, Personal Credit Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Credit Card Transactions market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Credit Cards Category Performance: 2006-2011
  Table 2 Credit Cards Category Performance: Number of Cards in Circulation 2006-2011
  Table 3 Credit Cards Category Performance: % Growth 2006-2011
  Table 4 Credit Cards in Circulation Category Performance: % Growth 2006-2011
  Table 5 Personal Credit Cards Category Performance: 2006-2011
  Table 6 Personal Credit Cards Category Performance: Number of Cards in Circulation 2006-2011
  Table 7 Personal Credit Cards Category Performance: % Growth 2006-2011
  Table 8 Personal Credit Cards in Circulation Category Performance: % Growth 2006-2011
  Table 9 Commercial Credit Cards Category Performance: 2006-2011
  Table 10 Commercial Credit Cards Category Performance: Number of Cards in Circulation 2006-2011
  Table 11 Commercial Credit Cards Category Performance: % Growth 2006-2011
  Table 12 Commercial Credit Cards in Circulation Category Performance: % Growth 2006-2011
  Table 13 Credit Cards: Number of Cards by Issuer 2006-2010
  Table 14 Credit Cards: Number of Cards by Operator 2006-2010
  Table 15 Credit Cards Payment Transaction Value by Issuer 2006-2010
  Table 16 Credit Cards Payment Transaction Value by Operator 2006-2010
  Table 17 Personal Credit Cards: Number of Cards by Issuer 2006-2010
  Table 18 Personal Credit Cards: Number of Cards by Operator 2006-2010
  Table 19 Personal Credit Cards Payment Transaction Value by Issuer 2006-2010
  Table 20 Personal Credit Cards Payment Transaction Value by Operator 2006-2010
  Table 21 Commercial Credit Cards: Number of Cards by Issuer 2006-2010
  Table 22 Commercial Credit Cards: Number of Cards by Operator 2006-2010
  Table 23 Commercial Credit Cards Payment Transaction Value by Issuer 2006-2010
  Table 24 Commercial Credit Cards Payment Transaction Value by Operator 2006-2010
  Table 25 Credit Cards Forecast Category Performance: 2011-2016
  Table 26 Credit Cards Forecast Category Performance: Number of Cards in Circulation 2011-2016
  Table 27 Credit Cards Forecast Category Performance: % Growth 2011-2016
  Table 28 Credit Cards in Circulation Forecast Category Performance: % Growth 2011-2016
  Table 29 Personal Credit Cards Forecast Category Performance: 2011-2016
  Table 30 Personal Credit Cards Forecast Category Performance: Number of Cards in Circulation 2011-2016
  Table 31 Personal Credit Cards Forecast Category Performance: % Growth 2011-2016
  Table 32 Personal Credit Cards in Circulation Forecast Category Performance: % Growth 2011-2016
  Table 33 Commercial Credit Cards Forecast Category Performance: 2011-2016
  Table 34 Commercial Credit Cards Forecast Category Performance: Number of Cards in Circulation 2011-2016
  Table 35 Commercial Credit Cards Forecast Category Performance: % Growth 2011-2016
  Table 36 Commercial Credit Cards in Circulation Forecast Category Performance: % Growth 2011-2016
Erste Bank Rt in Financial Cards and Payments (hungary)
Strategic Direction
Key Facts
Summary 1 Erste Bank Rt: Key Facts
Summary 2 Erste Bank Rt: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Summary Erste Bank Rt: Competitive Position 2011
Kereskedelmi És Hitel Bank Nyrt (k & H) in Financial Cards and Payments (hungary)
Strategic Direction
Key Facts
Summary 4 K&H Bank Zrt.: Key Facts
Summary 5 K&H Bank Zrt.: Operational Indicators
Company Background
Competitive Positioning
Summary 6 K&H Bank Zrt.: Competitive Position 2010
Otp Bank Group in Financial Cards and Payments (hungary)
Strategic Direction
Key Facts
Summary 7 OTP Bank Group: Key Facts
Summary 8 OTP Bank Nyrt: Operational Indicators
Company Background
Competitive Positioning
Summary 9 OTP Bank Group: Competitive Position 2010
Raiffeisen Bank Rt in Financial Cards and Payments (hungary)
Strategic Direction
Key Facts
Summary 10 Raiffeisen Bank Rt: Key Facts
Summary 11 Raiffeisen Bank Rt: Operational Indicators
Company Background
Competitive Positioning
Summary 12 Raiffeisen Bank Rt: Competitive Position 2010
Executive Summary
Hungarian Economy Still in Post-crisis Recovery
Growth in Card Payment Volume and Value in Spite of Fewer Cards Issued
Issuer Activity Speeds Up in Pre-paid Category Due To Paypass
Chip Migration Speeds Up in 2011
Key Trends and Developments
High Penetration of Plastic Next To Low Level of Card Payments
High Popularity of Contactless, Electronic and Online Card Payments
Retailer Resistance Towards Intro of Pos Acceptance Prevails
Bank Crisis Tax Results in Increasing Banking Fees, Including Card Products
Market Indicators
  Table 37 Number of POS Terminals 2006-2011
  Table 38 Number of ATMs 2006-2011
  Table 39 Value Lost to Fraud 2006-2011
  Table 40 Card Expenditure by Location 2011
  Table 41 Card Expenditure by Category 2011
  Table 42 Financial Cards in Circulation by Type: % Number of Cards 2006-2011
  Table 43 Domestic versus Foreign Spend 2011
Market Data
  Table 44 Consumer Payments: Value 2006-2011
  Table 45 Consumer Payments: Number of Transactions 2006-2011
  Table 46 Financial Cards: Number of Cards in Circulation 2006-2011
  Table 47 Financial Cards Transactions: Value 2006-2011
  Table 48 Financial Cards: Number of Transactions 2006-2011
  Table 49 Financial Cards: Number of Accounts 2006-2011
  Table 50 Financial Cards: Number of Cards by Issuer 2006-2010
  Table 51 Financial Cards: Number of Cards by Operator 2006-2010
  Table 52 Financial Cards: Card Payment Transaction Value by Operator 2006-2010
  Table 53 Financial Cards: Card Payment Transaction Value by Issuer 2006-2010
  Table 54 Consumer Payments Forecast: Value 2011-2016
  Table 55 Consumer Payments Forecast: Number of Transactions 2011-2016
  Table 56 Financial Cards Forecast: Number of Cards in Circulation 2011-2016
  Table 57 Financial Cards Forecast: Value 2011-2016
  Table 58 Financial Cards Forecast: Number of Transactions 2011-2016
  Table 59 Financial Cards Forecast: Number of Accounts 2011-2016
Sources
Summary 13 Research Sources
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