Indian Housing Sector Forecast to 2015
Housing industry in India has emerged as the most vibrant and dynamic sector for the country’s economy as well as real-estate industry, with the entry of numerous real-estate developers, availability of finance schemes, and increasing demand for residential property.
Our new report, “Indian Housing Sector Forecast to 2015”, observed that the Indian housing industry has shown strong growth over the past few years. Moreover, with continuously rising population, growing aspirations, increasing nuclear families and rapid urbanization, the housing sector in India is anticipated to register a strong growth in the coming years.
Our research is an outcome of extensive primary and secondary research spanning over 6 months and thorough analysis of industry trends. For the study, we have conducted F2F and telephonic interviews with industry experts and real-estate developers. We have also studied industry verticals (such as faucets, tiles, electrical switch, etc.), for which, we interviewed dealers/shop owners of these products, and consumers all over India to embrace various aspects of the industry trends in the report.
The report is segmented into three parts: Affordable, MIG & HIG, and Luxury housing. The report provides forecast of housing market potential in each section, along with housing demand potential till 2015. It is observed that luxury housing is registering maximum growth, owing to increasing HNI (High Net-worth Individuals) population and growing aspirations of people looking for luxury lifestyle. The real-estate developers are also focusing on luxury housing, due to high profit margins available in this segment.
In this report, we have also included forecast till 2015 on faucets, tiles, electrical switch, cement, paint, bathroom fittings, furniture, floorings and modular kitchen industries, which will help industry and its related players to get the complete hawk-eye view of the industry. The report further discusses major players and share of organized/unorganized sector for these industries. Additionally, regional analysis of the tile, electrical switch, cement, flooring and modular kitchen market, with a focus on consumer preference is also covered. The sales (in volume terms) of faucets, tiles and electrical switch are further forecasted till 2015.
Besides, the report also includes city-level analysis (Mumbai, Delhi/NCR, Chennai, Kolkata, Pune and Bengaluru) to help the industry players to monitor the estimated housing supply in these cities. The report also facilitates detailed information on housing market structure comprising number of housing units, rooms, and ownership of flats by type.
Additionally, we identified and rated various factors influencing the customers in selecting a housing project, based on our survey. On the similar lines, we also conducted a survey on various developers to study the factors considered by them before choosing raw materials for construction. The information is to help the industry players to understand the market behavior from both perspectives (consumers’ as well as developers’).
The report also discusses the constraints that may pose a major challenge in the exponential growth route of the industry in the future. Furthermore, the report provides profiling of the major players including DLF, Unitech, Omaxe, Tata Housing, Puravankara, EMAAR MGF, Ansal Housing and Sobha Developers, which will help clients to gain insights on their overall business, recent activities and their strengths and weaknesses. Overall, the report presents optimum information and balanced research outlook on the potentials of the Indian housing sector.
Our new report, “Indian Housing Sector Forecast to 2015”, observed that the Indian housing industry has shown strong growth over the past few years. Moreover, with continuously rising population, growing aspirations, increasing nuclear families and rapid urbanization, the housing sector in India is anticipated to register a strong growth in the coming years.
Our research is an outcome of extensive primary and secondary research spanning over 6 months and thorough analysis of industry trends. For the study, we have conducted F2F and telephonic interviews with industry experts and real-estate developers. We have also studied industry verticals (such as faucets, tiles, electrical switch, etc.), for which, we interviewed dealers/shop owners of these products, and consumers all over India to embrace various aspects of the industry trends in the report.
The report is segmented into three parts: Affordable, MIG & HIG, and Luxury housing. The report provides forecast of housing market potential in each section, along with housing demand potential till 2015. It is observed that luxury housing is registering maximum growth, owing to increasing HNI (High Net-worth Individuals) population and growing aspirations of people looking for luxury lifestyle. The real-estate developers are also focusing on luxury housing, due to high profit margins available in this segment.
In this report, we have also included forecast till 2015 on faucets, tiles, electrical switch, cement, paint, bathroom fittings, furniture, floorings and modular kitchen industries, which will help industry and its related players to get the complete hawk-eye view of the industry. The report further discusses major players and share of organized/unorganized sector for these industries. Additionally, regional analysis of the tile, electrical switch, cement, flooring and modular kitchen market, with a focus on consumer preference is also covered. The sales (in volume terms) of faucets, tiles and electrical switch are further forecasted till 2015.
Besides, the report also includes city-level analysis (Mumbai, Delhi/NCR, Chennai, Kolkata, Pune and Bengaluru) to help the industry players to monitor the estimated housing supply in these cities. The report also facilitates detailed information on housing market structure comprising number of housing units, rooms, and ownership of flats by type.
Additionally, we identified and rated various factors influencing the customers in selecting a housing project, based on our survey. On the similar lines, we also conducted a survey on various developers to study the factors considered by them before choosing raw materials for construction. The information is to help the industry players to understand the market behavior from both perspectives (consumers’ as well as developers’).
The report also discusses the constraints that may pose a major challenge in the exponential growth route of the industry in the future. Furthermore, the report provides profiling of the major players including DLF, Unitech, Omaxe, Tata Housing, Puravankara, EMAAR MGF, Ansal Housing and Sobha Developers, which will help clients to gain insights on their overall business, recent activities and their strengths and weaknesses. Overall, the report presents optimum information and balanced research outlook on the potentials of the Indian housing sector.
1. ANALYST VIEW
2. RESEARCH METHODOLOGY
3. INDUSTRY TRENDS
3.1 Green Housing Projects on Rise
3.2 Increasing Nuclear Families Driving Housing Demand
3.3 Growing Aspirations for High End Decors
3.4 High Net-Worth Clients Elevating Demand for Luxury Homes
3.5 Senior Housing Concept Catching Pace
4. HOUSING INDUSTRY OUTLOOK
4.1 Housing Market Potential till 2015
4.2 Market Structure
4.2.1 Housing Units
4.2.2 Number of Rooms
4.2.3 Type of Ownership
5. HOUSING DEMAND ANALYSIS
5.1 Affordable Housing
5.1.1 Demand Potential till 2015
5.1.2 Latest Developments
5.2 MIG & HIG Housing
5.2.1 Demand Potential till 2015
5.2.2 Latest Developments
5.3 Luxury Housing
5.3.1 Demand Potential till 2015
5.3.2 Latest Developments
6. CITY-LEVEL ANALYSIS
6.1 Mumbai
6.2 Delhi/NCR
6.3 Chennai
6.4 Kolkata
6.5 Pune
6.6 Bengaluru
7. INDUSTRY VERTICALS
7.1 Tiles
7.1.1 Market Forecast till 2015
7.1.2 Regional Analysis
7.2 Electrical Switch
7.2.1 Market Forecast till 2015
7.2.2 Regional Analysis
7.3 Flooring
7.3.1 Market Forecast till 2015
7.3.2 Regional Analysis
7.4 Modular Kitchen
7.4.1 Market Forecast till 2015
7.4.2 Regional Analysis
7.5 Cement
7.5.1 Market Forecast till 2015
7.5.2 Regional Analysis
7.6 Paint
7.6.1 Market Forecast till 2015
7.7 Bathroom Fittings
7.7.1 Market Forecast till 2015
7.8 Faucets
7.8.1 Market Forecast till 2015
7.9 Furniture
7.9.1 Market Forecast till 2015
8. INVESTMENT IN HOUSING SECTOR
8.1 FDI Inflows
8.2 Private Equity Investment
9. WHAT THE INDIAN CONSUMER WANTS?
10. BUILDER’S PERSPECTIVE
11. INDUSTRY ROADBLOCKS
12. COMPETITIVE LANDSCAPE
12.1 DLF Limited
12.1.1 Business Description
12.1.2 Strategic Analysis
12.1.3 Recent Developments
12.2 Unitech
12.2.1 Business Description
12.2.2 Strategic Analysis
12.2.3 Recent Developments
12.3 Omaxe Limited
12.3.1 Business Description
12.3.2 Strategic Analysis
12.3.3 Recent Developments
12.4 Tata Housing
12.4.1 Business Description
12.4.2 Strategic Analysis
12.4.3 Recent Developments
12.5 Puravankara
12.5.1 Business Description
12.5.2 Strategic Analysis
12.5.3 Recent Developments
12.6 Emaar MGF Land Limited
12.6.1 Business Description
12.6.2 Strategic Analysis
12.6.3 Recent Developments
12.7 Ansal Housing
12.7.1 Business Description
12.7.2 Strategic Analysis
12.7.3 Recent Developments
12.8 Sobha Developers
12.8.1 Business Description
12.8.2 Strategic Analysis
12.8.3 Recent Developments
2. RESEARCH METHODOLOGY
3. INDUSTRY TRENDS
3.1 Green Housing Projects on Rise
3.2 Increasing Nuclear Families Driving Housing Demand
3.3 Growing Aspirations for High End Decors
3.4 High Net-Worth Clients Elevating Demand for Luxury Homes
3.5 Senior Housing Concept Catching Pace
4. HOUSING INDUSTRY OUTLOOK
4.1 Housing Market Potential till 2015
4.2 Market Structure
4.2.1 Housing Units
4.2.2 Number of Rooms
4.2.3 Type of Ownership
5. HOUSING DEMAND ANALYSIS
5.1 Affordable Housing
5.1.1 Demand Potential till 2015
5.1.2 Latest Developments
5.2 MIG & HIG Housing
5.2.1 Demand Potential till 2015
5.2.2 Latest Developments
5.3 Luxury Housing
5.3.1 Demand Potential till 2015
5.3.2 Latest Developments
6. CITY-LEVEL ANALYSIS
6.1 Mumbai
6.2 Delhi/NCR
6.3 Chennai
6.4 Kolkata
6.5 Pune
6.6 Bengaluru
7. INDUSTRY VERTICALS
7.1 Tiles
7.1.1 Market Forecast till 2015
7.1.2 Regional Analysis
7.2 Electrical Switch
7.2.1 Market Forecast till 2015
7.2.2 Regional Analysis
7.3 Flooring
7.3.1 Market Forecast till 2015
7.3.2 Regional Analysis
7.4 Modular Kitchen
7.4.1 Market Forecast till 2015
7.4.2 Regional Analysis
7.5 Cement
7.5.1 Market Forecast till 2015
7.5.2 Regional Analysis
7.6 Paint
7.6.1 Market Forecast till 2015
7.7 Bathroom Fittings
7.7.1 Market Forecast till 2015
7.8 Faucets
7.8.1 Market Forecast till 2015
7.9 Furniture
7.9.1 Market Forecast till 2015
8. INVESTMENT IN HOUSING SECTOR
8.1 FDI Inflows
8.2 Private Equity Investment
9. WHAT THE INDIAN CONSUMER WANTS?
10. BUILDER’S PERSPECTIVE
11. INDUSTRY ROADBLOCKS
12. COMPETITIVE LANDSCAPE
12.1 DLF Limited
12.1.1 Business Description
12.1.2 Strategic Analysis
12.1.3 Recent Developments
12.2 Unitech
12.2.1 Business Description
12.2.2 Strategic Analysis
12.2.3 Recent Developments
12.3 Omaxe Limited
12.3.1 Business Description
12.3.2 Strategic Analysis
12.3.3 Recent Developments
12.4 Tata Housing
12.4.1 Business Description
12.4.2 Strategic Analysis
12.4.3 Recent Developments
12.5 Puravankara
12.5.1 Business Description
12.5.2 Strategic Analysis
12.5.3 Recent Developments
12.6 Emaar MGF Land Limited
12.6.1 Business Description
12.6.2 Strategic Analysis
12.6.3 Recent Developments
12.7 Ansal Housing
12.7.1 Business Description
12.7.2 Strategic Analysis
12.7.3 Recent Developments
12.8 Sobha Developers
12.8.1 Business Description
12.8.2 Strategic Analysis
12.8.3 Recent Developments
LIST OF FIGURES:
Figure 3-1: Average Family Size per Household (1990, 1995 & 2011)
Figure 3-2: Senior Citizen Population (Million), 2012-2016
Figure 4-1: Housing Market Potential (Trillion INR), 2013-2015
Figure 4-2: Household by Number of Rooms (%), 2001 & 2011
Figure 4-3: Share of Owned and Hired Houses in Urban and Rural Region (2011)
Figure 5-1: Housing Demand Potential (Million Units), 2013-2015
Figure 5-2: Housing Unit Sales Potential in Volume by Segment (%), 2013-2015
Figure 5-3: Housing Unit Sales Potential in Value by Segment (%), 2013-2015
Figure 5-4: Affordable Housing Demand Potential (Million Units), 2013-2015
Figure 5-5: Affordable Housing Market Potential (Trillion INR), 2013-2015
Figure 5-6: MIG & HIG Housing Demand Potential (Million Units), 2013-2015
Figure 5-7: MIG & HIG Housing Market Potential (Trillion INR), 2013-2015
Figure 5-8: Luxury Housing Demand Potential (Million Units), 2013-2015
Figure 5-9: Luxury Housing Market Potential (Trillion INR), 2013-2015
Figure 6-1: Mumbai - Housing Supply (Units), 2010-2012
Figure 6-2: Delhi NCR - Housing Supply (Units), 2010-2012
Figure 6-3: Chennai - Housing Supply (Units), 2010-2012
Figure 6-4: Kolkata - Housing Supply (Units), 2009-2011
Figure 6-5: Pune - Housing Supply (Units), 2010-2012
Figure 6-6: Bengaluru - Housing Supply (Units), 2010-2012
Figure 7-1: Tiles Market (Billion INR), 2011-2015
Figure 7-2: Tiles Sales (Million Units), 2011-2015
Figure 7-3: Tiles Market by Type (%), 2012
Figure 7-4: Share of Floor Tiles by Pattern (2012)
Figure 7-5: Share of Wall Tiles by Pattern (2012)
Figure 7-6: Share of Organized and Unorganized Sector in Tiles Market (2012)
Figure 7-7: Share of Major Players in Tiles Market (2012)
Figure 7-8: Electrical Switch Market (Billion INR), 2011-2015
Figure 7-9: Electrical Switch Sales (Billion Units), 2011-2015
Figure 7-10: Electrical Switch Market by Type (%), 2012
Figure 7-11: Share of Organized and Unorganized Sector in Electrical Switch Market (2012)
Figure 7-12: Organized Wooden Flooring Market (Billion INR), 2011-2015
Figure 7-13: Laminate Flooring Market (Billion INR), 2011-2015
Figure 7-14: Modular Kitchen Market (Billion INR), 2011-2015
Figure 7-15: Share of Organized and Unorganized Sector in Modular Kitchen Market (2012)
Figure 7-16: Cement Consumption (Million Metric Tons), 2011-2015
Figure 7-17: Cement Consumption by Region (%), 2011-12
Figure 7-18: Paint Market (Billion INR), 2011-12 to 2015-16
Figure 7-19: Paint Market by Type (%), 2012-13
Figure 7-20: Share of Organized and Unorganized Players in Paint Industry (2012-13)
Figure 7-21: Share of Major Players in Paint Market (2012-13)
Figure 7-22: Bathroom Fittings Market (Billion INR), 2011-2015
Figure 7-23: Share of Organized and Unorganized Sector in Bathroom Fittings Market (2012)
Figure 7-24: Share of Major Players in Bathroom Fittings Market (2012)
Figure 7-25: Faucet Market (Billion INR), 2011-2015
Figure 7-26: Faucet Sales (Million Units), 2011-2015
Figure 7-27: Faucet Market by Type (%), 2012
Figure 7-28: Share of Organized and Unorganized Sector in Faucet Market (2012)
Figure 7-29: Furniture and Furnishing Market (Billion INR), 2011-2015
Figure 7-30: Share of Residential and Commercial Segment in Furniture Market (2012)
Figure 7-31: Share of Organized and Unorganized Sector in Furniture Market (2012)
Figure 8-1: FDI Inflows in Real Estate and Housing Sector (Billion INR), 2009-10 to 2011-12
Figure 8-2: Private Equity Investment in Real Estate Sector (Million US$), 2010-2012
Figure 9-1: Factors Influencing Customer Choice of Residential Project (%)
Figure 10-1: Share of Factors Important to Builders for Selecting Raw Materials
Figure 11-1: Major Challenges of Indian Housing Sector
Figure 3-1: Average Family Size per Household (1990, 1995 & 2011)
Figure 3-2: Senior Citizen Population (Million), 2012-2016
Figure 4-1: Housing Market Potential (Trillion INR), 2013-2015
Figure 4-2: Household by Number of Rooms (%), 2001 & 2011
Figure 4-3: Share of Owned and Hired Houses in Urban and Rural Region (2011)
Figure 5-1: Housing Demand Potential (Million Units), 2013-2015
Figure 5-2: Housing Unit Sales Potential in Volume by Segment (%), 2013-2015
Figure 5-3: Housing Unit Sales Potential in Value by Segment (%), 2013-2015
Figure 5-4: Affordable Housing Demand Potential (Million Units), 2013-2015
Figure 5-5: Affordable Housing Market Potential (Trillion INR), 2013-2015
Figure 5-6: MIG & HIG Housing Demand Potential (Million Units), 2013-2015
Figure 5-7: MIG & HIG Housing Market Potential (Trillion INR), 2013-2015
Figure 5-8: Luxury Housing Demand Potential (Million Units), 2013-2015
Figure 5-9: Luxury Housing Market Potential (Trillion INR), 2013-2015
Figure 6-1: Mumbai - Housing Supply (Units), 2010-2012
Figure 6-2: Delhi NCR - Housing Supply (Units), 2010-2012
Figure 6-3: Chennai - Housing Supply (Units), 2010-2012
Figure 6-4: Kolkata - Housing Supply (Units), 2009-2011
Figure 6-5: Pune - Housing Supply (Units), 2010-2012
Figure 6-6: Bengaluru - Housing Supply (Units), 2010-2012
Figure 7-1: Tiles Market (Billion INR), 2011-2015
Figure 7-2: Tiles Sales (Million Units), 2011-2015
Figure 7-3: Tiles Market by Type (%), 2012
Figure 7-4: Share of Floor Tiles by Pattern (2012)
Figure 7-5: Share of Wall Tiles by Pattern (2012)
Figure 7-6: Share of Organized and Unorganized Sector in Tiles Market (2012)
Figure 7-7: Share of Major Players in Tiles Market (2012)
Figure 7-8: Electrical Switch Market (Billion INR), 2011-2015
Figure 7-9: Electrical Switch Sales (Billion Units), 2011-2015
Figure 7-10: Electrical Switch Market by Type (%), 2012
Figure 7-11: Share of Organized and Unorganized Sector in Electrical Switch Market (2012)
Figure 7-12: Organized Wooden Flooring Market (Billion INR), 2011-2015
Figure 7-13: Laminate Flooring Market (Billion INR), 2011-2015
Figure 7-14: Modular Kitchen Market (Billion INR), 2011-2015
Figure 7-15: Share of Organized and Unorganized Sector in Modular Kitchen Market (2012)
Figure 7-16: Cement Consumption (Million Metric Tons), 2011-2015
Figure 7-17: Cement Consumption by Region (%), 2011-12
Figure 7-18: Paint Market (Billion INR), 2011-12 to 2015-16
Figure 7-19: Paint Market by Type (%), 2012-13
Figure 7-20: Share of Organized and Unorganized Players in Paint Industry (2012-13)
Figure 7-21: Share of Major Players in Paint Market (2012-13)
Figure 7-22: Bathroom Fittings Market (Billion INR), 2011-2015
Figure 7-23: Share of Organized and Unorganized Sector in Bathroom Fittings Market (2012)
Figure 7-24: Share of Major Players in Bathroom Fittings Market (2012)
Figure 7-25: Faucet Market (Billion INR), 2011-2015
Figure 7-26: Faucet Sales (Million Units), 2011-2015
Figure 7-27: Faucet Market by Type (%), 2012
Figure 7-28: Share of Organized and Unorganized Sector in Faucet Market (2012)
Figure 7-29: Furniture and Furnishing Market (Billion INR), 2011-2015
Figure 7-30: Share of Residential and Commercial Segment in Furniture Market (2012)
Figure 7-31: Share of Organized and Unorganized Sector in Furniture Market (2012)
Figure 8-1: FDI Inflows in Real Estate and Housing Sector (Billion INR), 2009-10 to 2011-12
Figure 8-2: Private Equity Investment in Real Estate Sector (Million US$), 2010-2012
Figure 9-1: Factors Influencing Customer Choice of Residential Project (%)
Figure 10-1: Share of Factors Important to Builders for Selecting Raw Materials
Figure 11-1: Major Challenges of Indian Housing Sector
LIST OF TABLES:
Table 4-1: Number of Occupied Houses in Urban and Rural Region by State (2011)
Table 4-2: Share of Owned and Hired Houses by State (2011)
Table 6-1: Mumbai - Major Residential Destinations
Table 6-2: Delhi/NCR - Major Residential Destinations
Table 6-3: Chennai - Major Residential Destinations
Table 6-4: Kolkata - Major Residential Destinations
Table 6-5: Pune - Major Residential Destinations
Table 6-6: Bangalore - Major Residential Destinations
Table 7-1: Major Players in Electrical Switch Market (2012)
Table 7-2: Major Players in Modular Kitchen Market (2012)
Table 7-3: Major Players in Cement Industry (2012)
Table 7-4: Major Players in Faucet Market (2012)
Table 7-5: Major Players in Furniture Market (2012)
Table 4-1: Number of Occupied Houses in Urban and Rural Region by State (2011)
Table 4-2: Share of Owned and Hired Houses by State (2011)
Table 6-1: Mumbai - Major Residential Destinations
Table 6-2: Delhi/NCR - Major Residential Destinations
Table 6-3: Chennai - Major Residential Destinations
Table 6-4: Kolkata - Major Residential Destinations
Table 6-5: Pune - Major Residential Destinations
Table 6-6: Bangalore - Major Residential Destinations
Table 7-1: Major Players in Electrical Switch Market (2012)
Table 7-2: Major Players in Modular Kitchen Market (2012)
Table 7-3: Major Players in Cement Industry (2012)
Table 7-4: Major Players in Faucet Market (2012)
Table 7-5: Major Players in Furniture Market (2012)
