Ufo Group in Consumer Appliances (Turkey)

July 2013 | 4 pages | ID: U92A911B051EN
Euromonitor International Ltd

Abstracts

The company aims to increase its market share by extending its product portfolio into other categories and expects to take the advantage of its strong brand names (Ufo and Alf) to achieve steady growth in the new categories. The company’s sales continued to grow, translating to increased market share in 2012. There were no major changes in the company’s marketing strategy. The potential challenge to the company is that heating appliances is closer to saturation, with a significant slowing down...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 NNR Ltd Sti: Key Facts
Summary 2 NNR Ltd Sti: Operational Indicators
Company Background
Production
Summary 3 NNR Ltd Sti: Production Statistics 2011-2012
Summary 4 NNR Ltd Sti: Production Statistics 2012
Competitive Positioning
Summary 5 NNR Ltd Sti: Competitive Position 2012