Türk DemirDöküm Fabrikalari AS in Consumer Appliances (Turkey)

July 2013 | 4 pages | ID: T952215A5E6EN
Euromonitor International Ltd

Abstracts

Türk DemirDöküm Fabrikalari (DemirDöküm) is trying to increase its market share in air conditioners and heating appliances and to transfer its knowledge to the solar energy market with its strong brand name. The company has revised its marketing strategy, increasing its emphasis on retail channel. The company restructured its retailing network by remodelling its 115 stores in 2012. It also introduced a new award system for its retailers, Demir Club, in order to increase the loyalty of sellers.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Türk DemirDöküm Fabrikalari AS: Key Facts
Summary 2 Türk DemirDöküm Fabrikalari AS: Operational Indicators
Company Background
Production
Summary 3 Türk DemirDöküm Fabrikalari AS: Production Statistics 2008-2012
Summary 4 Türk DemirDöküm Fabrikalari AS: Production Statistics 2012
Competitive Positioning
Summary 5 Türk DemirDöküm Fabrikalari AS: Competitive Position 2012