Teknosa Ic ve Dis Ticaret AS in Consumer Appliances (Turkey)

March 2016 | 3 pages | ID: TCEC3FCBD7FEN
Euromonitor International Ltd

Abstracts

Teknosa Ic ve Dis Ticaret pursues a strategy of strengthening its position within consumer electronics and appliances by focusing on boosting its online sales and expanding its outlet network across the country. To this end, Teknosa Ic ve Dis Ticaret opened two more outlets in Elazig and Yalova towards the end of the review period. In addition, the company aims to increase its sales through omni-channel retailing, and, relying on the rapid increase in internet penetration, the company invested...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Teknosa Ic ve Dis Ticaret AS: Key Facts
  Summary 2 Teknosa Ic ve Dis Ticaret AS: Operational Indicators
Company Background
  Chart 1 Teknosa Ic ve Dis Ticaret AS: Teknosa in Istanbul
Internet Strategy
Private Label
  Summary 3 Teknosa Ic ve Dis Ticaret AS: Private Label Portfolio
Competitive Positioning
  Summary 4 Teknosa Ic ve Dis Ticaret AS: Competitive Position 2015