Magimix SAS in Consumer Appliances (France)

December 2016 | 2 pages | ID: MBCF7DCFE55EN
Euromonitor International Ltd

Abstracts

Magimix is a value-orientated company which positions its flagship brand as upmarket. Its strategic focus will most likely remain on developing and marketing premium appliances. After launching the Cook Expert food processor in 2015, Magimix in 2016 launched the Gelato Expert ice cream maker which can make ready-to-eat ice cream in 30 minutes. With over 30 different recipes for ice cream, the appliance was sold in 2016 at a super-premium price tag of EUR599.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Magimix SAS: Key Facts
Production
  Summary 2 Magimix SAS: Production Statistics 2016
Competitive Positioning
  Summary 3 Magimix SAS: Competitive Position 2016