Boulanger SA in Consumer Appliances (France)
Boulanger is boosting its presence in the Paris region and aims to challenge its key rival, Darty, therein. On a broader level, renewed efforts are likely to be made in order to fine-tune and improve customer service: the company is likely to bet more strongly on digital and other modern tools to achieve this. Sports-related sponsoring and advertising will play key roles in Boulanger’s communication strategy.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Boulanger SA: Key Facts
Summary 2 Boulanger SA: Operational Indicators
Company Background
Chart 1 Boulanger SA: Boulanger in Angers
Internet Strategy
Private Label
Summary 3 Boulanger SA: Private Label Portfolio
Competitive Positioning
Summary 4 Boulanger SA: Competitive Position 2016
Key Facts
Summary 1 Boulanger SA: Key Facts
Summary 2 Boulanger SA: Operational Indicators
Company Background
Chart 1 Boulanger SA: Boulanger in Angers
Internet Strategy
Private Label
Summary 3 Boulanger SA: Private Label Portfolio
Competitive Positioning
Summary 4 Boulanger SA: Competitive Position 2016