Small Kitchen Appliances (Non-Cooking) in Morocco

January 2016 | 34 pages | ID: SE6BD82F5CEEN
Euromonitor International Ltd

Abstracts

Small kitchen appliances (non-cooking) recorded 4% retail volume growth and 5% current value growth in 2015. This performance was mainly driven by sales of kettles, which continued to dominate the category, accounting for 69% of volume sales. However, coffee mills saw the strongest growth in 2015 because Moroccan consumers are increasingly interested in consuming high-quality coffee, with many seeking to emulate the coffee-drinking experience they enjoy in specialist coffee shops; many...

Euromonitor International's Small Kitchen Appliances (Non-Cooking) in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Coffee Mills, Kettles, Other Small Kitchen Appliances (Non-Cooking).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Small Kitchen Appliances (Non-Cooking) market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2010-2015
  Table 2 Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2010-2015
  Table 3 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2010-2015
  Table 4 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2010-2015
  Table 5 NBO Company Shares of Small Kitchen Appliances (Non-cooking): % Volume 2011-2015
  Table 6 LBN Brand Shares of Small Kitchen Appliances (Non-cooking): % Volume 2012-2015
  Table 7 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2015-2020
  Table 8 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2015-2020
  Table 9 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2015-2020
  Table 10 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2015-2020
Fagor Electrodomésticos S Coop in Consumer Appliances (morocco)
Strategic Direction
Key Facts
  Summary 1 Fagor Electrodomésticos S Coop: Key Facts
  Table 11 Summary2 Fagor Electrodomésticos S Coop: Operational Indicators
Production
Competitive Positioning
  Table 12 Summary3 Fagor Electrodomésticos S Coop: Competitive Position 2015
Manar SA in Consumer Appliances (morocco)
Strategic Direction
Key Facts
  Summary 2 Manar SA: Key Facts
  Summary 3 Manar SA: Operational Indicators
Production
Competitive Positioning
  Summary 4 Manar SA: Competitive Position 2015
Executive Summary
Consumer Appliances in Morocco Continues To Grow Positively in 2015
Amid the Approaching Maturity of Some Categories, Promotional Activities and Improved Designs Remain the Key Driving Forces
Groupe Seb Leads Consumer Appliances in Morocco in 2015
Electronic Specialist Retailers Account for the Bulk of Consumer Appliances Sales in 2015
Consumer Appliances Is Expected To Post Positive Growth Over the Forecast Period
Key Trends and Developments
Government's Green Initiatives
Retail Distribution of Consumer Appliances in Morocco
the Moroccan Economy
Market Indicators
  Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
  Table 14 Replacement Cycles of Consumer Appliances by Category 2010-2015
Market Data
  Table 15 Sales of Consumer Appliances by Category: Volume 2010-2015
  Table 16 Sales of Consumer Appliances by Category: Value 2010-2015
  Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
  Table 18 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
  Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
  Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
  Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
  Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
  Table 23 Sales of Small Appliances by Category: Volume 2010-2015
  Table 24 Sales of Small Appliances by Category: Value 2010-2015
  Table 25 Sales of Small Appliances by Category: % Volume Growth 2010-2015
  Table 26 Sales of Small Appliances by Category: % Value Growth 2010-2015
  Table 27 NBO Company Shares of Major Appliances: % Volume 2011-2015
  Table 28 LBN Brand Shares of Major Appliances: % Volume 2012-2015
  Table 29 NBO Company Shares of Small Appliances: % Volume 2011-2015
  Table 30 LBN Brand Shares of Small Appliances: % Volume 2012-2015
  Table 31 Distribution of Major Appliances by Format: % Volume 2010-2015
  Table 32 Distribution of Small Appliances by Format: % Volume 2010-2015
  Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
  Table 34 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
  Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
  Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
  Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
  Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
  Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
  Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
  Table 41 Forecast Sales of Small Appliances by Category: Volume 2015-2020
  Table 42 Forecast Sales of Small Appliances by Category: Value 2015-2020
  Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
  Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020
Definitions
Sources
  Summary 5 Research Sources