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Microwaves in Morocco

January 2024 | 33 pages | ID: MD672373C58EN
Euromonitor International Ltd

US$ 990.00

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Retail volume sales have gained pace in 2023 amid rising interest in home cooking and the ongoing trend towards discounting activity and promotion. As with other consumer appliances, the adverse economic climate in 2023 and related inflation means that Moroccans are paying more attention to obtaining value for money when purchasing microwaves. In particular, they are looking for reliability and durable models that offer a good balance between cost and quality. Lower average unit price of microwa...

Euromonitor International's Microwaves in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Microwaves market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Microwaves in Morocco
Euromonitor International
January 2024

LIST OF CONTENTS AND TABLES

MICROWAVES IN MOROCCO
KEY DATA FINDINGS

2023 DEVELOPMENTS

Microwaves enjoy robust volume growth
Little change in competitive landscape
Widespread myths concerning health effects of microwaves
PROSPECTS AND OPPORTUNITIES
Convenience set to be a key driver of growth
Value for money products to be sought out by consumers
Energy-efficient models to gain appeal
CATEGORY DATA
Table 1 Sales of Microwaves by Category: Volume 2018-2023
Table 2 Sales of Microwaves by Category: Value 2018-2023
Table 3 Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 4 Sales of Microwaves by Category: % Value Growth 2018-2023
Table 5 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
Table 6 NBO Company Shares of Microwaves: % Volume 2019-2023
Table 7 LBN Brand Shares of Microwaves: % Volume 2020-2023
Table 8 Distribution of Microwaves by Format: % Volume 2018-2023
Table 9 Production of Microwaves: Total Volume 2018-2023
Table 10 Forecast Sales of Microwaves by Category: Volume 2023-2028
Table 11 Forecast Sales of Microwaves by Category: Value 2023-2028
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
CONSUMER APPLIANCES IN MOROCCO
EXECUTIVE SUMMARY
Consumer appliances in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 15 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 16 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 17 Sales of Consumer Appliances by Category: Value 2018-2023
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 24 Sales of Small Appliances by Category: Volume 2018-2023
Table 25 Sales of Small Appliances by Category: Value 2018-2023
Table 26 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 27 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 29 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 30 NBO Company Shares of Small Appliances: % Volume2019-2023
Table 31 LBN Brand Shares of Small Appliances: % Volume2020-2023
Table 32 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 33 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 42 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 43 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
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