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Home and Garden in Sweden

May 2023 | 44 pages | ID: H85374DE59BEN
Euromonitor International Ltd

US$ 2,100.00

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In 2022, value sales of home and garden in Sweden experienced a marginal decline following the pandemic boom, although they remained higher than 2019 levels. As restrictions in Sweden gradually eased in 2022, many local consumers started to spend greater time outside of the home. Hence, the need to invest in the comfort and aesthetics of their homes was considered less of a priority compared to the previous two years.

Euromonitor International's Home and Garden in Sweden report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HOME AND GARDEN IN SWEDEN
EXECUTIVE SUMMARY
Home and garden in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2017-2022
Table 2 Sales of Home and Garden by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Home and Garden: % Value 2018-2022
Table 4 LBN Brand Shares of Home and Garden: % Value 2019-2022
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
Table 6 Distribution of Home and Garden by Format: % Value 2017-2022
Table 7 Distribution of Home and Garden by Format and Category: % Value 2022
Table 8 Forecast Sales of Home and Garden by Category: Value 2022-2027
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Marginal decline but gardening value sales remain above 2019 levels
“Grow-your-own” edible plants is a new sustainability trend
Some Swedes prepare their own fertiliser and use ethical pest control
PROSPECTS AND OPPORTUNITIES
Energy efficiency and self-sufficiency to be rising trends over forecast period
Greater demand for products that reduce gardening time
Quality and ease of gardening equipment is key
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2017-2022
Table 11 Sales of Gardening by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Gardening: % Value 2018-2022
Table 13 LBN Brand Shares of Gardening: % Value 2019-2022
Table 14 Distribution of Gardening by Format: % Value 2017-2022
Table 15 Forecast Sales of Gardening by Category: Value 2022-2027
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2022-2027
HOME FURNISHINGS IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Products with poor energy efficiency experience fall in sales
Working and entertaining at home influence sales value
LEDs continue to benefit from demand for energy-efficient light sources
PROSPECTS AND OPPORTUNITIES
Sustainability to receive greater attention
Inexpensive ways to elevate a space will see a rise in demand
Flexible furniture will be important in restricted living spaces
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2017-2022
Table 18 Sales of Home Furnishings by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Home Furnishings: % Value 2018-2022
Table 20 LBN Brand Shares of Home Furnishings: % Value 2019-2022
Table 21 LBN Brand Shares of Light Sources: % Value 2019-2022
Table 22 Distribution of Home Furnishings by Format: % Value 2017-2022
Table 23 Forecast Sales of Home Furnishings by Category: Value 2022-2027
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2022-2027
HOME IMPROVEMENT IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Greater resumption of renovation projects positively impacts growth
Demand for power tools increases due to rising costs of hired labour
Further current value growth for carpets as energy prices increase in Sweden
PROSPECTS AND OPPORTUNITIES
Subdued performance for home improvement over forecast period
Growth of bathroom and sanitaryware to stabilise but remain weak
Players to consider sustainability as a business strategy
CATEGORY DATA
Table 33 Sales of Home Improvement by Category: Value 2017-2022
Table 34 Sales of Home Improvement by Category: % Value Growth 2017-2022
Table 35 NBO Company Shares of Home Improvement: % Value 2018-2022
Table 36 LBN Brand Shares of Home Improvement: % Value 2019-2022
Table 37 Distribution of Home Improvement by Format: % Value 2017-2022
Table 38 Forecast Sales of Home Improvement by Category: Value 2022-2027
Table 39 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027
HOMEWARES IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Marginal sales drop for homewares in 2022 following pandemic boom
Durability is key for homewares
Sustainability to focus on end-of-life products
PROSPECTS AND OPPORTUNITIES
Dining growth to stabilise over forecast period
Rising prices of food to positively impact kitchenware
Consumers search for functional and space-saving homewares
CATEGORY DATA
Table 25 Sales of Homewares by Category: Value 2017-2022
Table 26 Sales of Homewares by Category: % Value Growth 2017-2022
Table 27 Sales of Homewares by Material: % Value 2017-2022
Table 28 NBO Company Shares of Homewares: % Value 2018-2022
Table 29 LBN Brand Shares of Homewares: % Value 2019-2022
Table 30 Distribution of Homewares by Format: % Value 2017-2022
Table 31 Forecast Sales of Homewares by Category: Value 2022-2027
Table 32 Forecast Sales of Homewares by Category: % Value Growth 2022-2027


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