Home and Garden in France

May 2023 | 44 pages | ID: HF577DCC7B2EN
Euromonitor International Ltd

Abstracts

France experienced a drop in consumer confidence in 2022, which was attributed to a surge in inflation resulting from a rise in energy prices, driven by war in Ukraine. This increase in energy costs also led to a rise in agricultural expenses and subsequently, food prices, contributing to an overall inflation rate of 5.2% in France. Although the country had a lower Consumer Price Index (CPI) level compared to the rest of Europe, inflation still had a discernible effect on the incomes of local co...

Euromonitor International's Home and Garden in France report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

HOME AND GARDEN IN FRANCE
EXECUTIVE SUMMARY
Home and garden in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2017-2022
Table 2 Sales of Home and Garden by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Home and Garden: % Value 2018-2022
Table 4 LBN Brand Shares of Home and Garden: % Value 2019-2022
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
Table 6 Distribution of Home and Garden by Format: % Value 2017-2022
Table 7 Distribution of Home and Garden by Format and Category: % Value 2022
Table 8 Forecast Sales of Home and Garden by Category: Value 2022-2027
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN FRANCE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Innovation in robotic lawn mowers benefits gardening equipment
Consumers now accustomed to convenience of e-commerce
Low-maintenance plants emerge as the popular choice
PROSPECTS AND OPPORTUNITIES
High inflation expected to deter middle-class from investing in gardens
New French law could promote composting among local consumers
Organic gardening products offer strong potential for growth
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2017-2022
Table 11 Sales of Gardening by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Gardening: % Value 2018-2022
Table 13 LBN Brand Shares of Gardening: % Value 2019-2022
Table 14 Distribution of Gardening by Format: % Value 2017-2022
Table 15 Forecast Sales of Gardening by Category: Value 2022-2027
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2022-2027
HOME FURNISHINGS IN FRANCE
KEY DATA FINDINGS
2022 DEVELOPMENTS
High sustainability credentials continue to benefit LED lamps in 2022
Easing of pandemic-related restrictions sees sales of barbecues plummet in 2022
Focus on good health sees the development of new hi-tech mattresses
PROSPECTS AND OPPORTUNITIES
Eco-friendly home furnishings to gain in popularity
Time-saving benefits to boost demand for storage furniture
Polarisation of spending and desire for “Made in France” items will remain strong purchasing trends
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2017-2022
Table 18 Sales of Home Furnishings by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Home Furnishings: % Value 2018-2022
Table 20 LBN Brand Shares of Home Furnishings: % Value 2019-2022
Table 21 LBN Brand Shares of Light Sources: % Value 2019-2022
Table 22 Distribution of Home Furnishings by Format: % Value 2017-2022
Table 23 Forecast Sales of Home Furnishings by Category: Value 2022-2027
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2022-2027
HOME IMPROVEMENT IN FRANCE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cordless drills remain popular as they offer convenience
Limited demand for kitchen sinks due to fewer installations
Popularity of DIY in France benefits sales of hand tools in 2022
PROSPECTS AND OPPORTUNITIES
Manufacturers produce sustainable paints to address consumers’ concerns
Perceptions of wallpaper as non-essential item expected to hinder sales
Omnichannel strategy likely to be most effective for retailers of home improvement
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2017-2022
Table 26 Sales of Home Improvement by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Home Improvement: % Value 2018-2022
Table 28 LBN Brand Shares of Home Improvement: % Value 2019-2022
Table 29 Distribution of Home Improvement by Format: % Value 2017-2022
Table 30 Forecast Sales of Home Improvement by Category: Value 2022-2027
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027
HOMEWARES IN FRANCE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales of beverageware fall in 2022 due to greater mobility of population
Increasing preference for street food hampers sales of cookware
SEB Groupe retains overall leadership due to strength in kitchen, the largest value category
PROSPECTS AND OPPORTUNITIES
Sustainable kitchenware gaining in popularity among local consumers
Strong demand expected for space-saving food storage products
Grocery retailers to remain popular channel due to accessibility and affordable prices
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2017-2022
Table 33 Sales of Homewares by Category: % Value Growth 2017-2022
Table 34 Sales of Homewares by Material: % Value 2017-2022
Table 35 NBO Company Shares of Homewares: % Value 2018-2022
Table 36 LBN Brand Shares of Homewares: % Value 2019-2022
Table 37 Distribution of Homewares by Format: % Value 2017-2022
Table 38 Forecast Sales of Homewares by Category: Value 2022-2027
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2022-2027