Home and Garden in China

May 2023 | 42 pages | ID: H960851AFDBEN
Euromonitor International Ltd

Abstracts

The COVID-19 pandemic and subsequent restrictions in China, including the recent “zero-Covid” policy implemented by the government to control the spread of the virus, had a significant impact on local consumers’ spending patterns. With lockdowns, travel restrictions, and social distancing measures in place, many businesses were forced to close, resulting in job losses and decreased incomes for many individuals. As a result, many consumers reduced their spending on perceived non-essential items a...

Euromonitor International's Home and Garden in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

HOME AND GARDEN IN CHINA
EXECUTIVE SUMMARY
Home and garden in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2017-2022
Table 2 Sales of Home and Garden by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Home and Garden: % Value 2018-2022
Table 4 LBN Brand Shares of Home and Garden: % Value 2019-2022
Table 5 Distribution of Home and Garden by Format: % Value 2017-2022
Table 6 Distribution of Home and Garden by Format and Category: % Value 2022
Table 7 Forecast Sales of Home and Garden by Category: Value 2022-2027
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Grow-your-own food culture popular since pandemic
Traditional Chinese herbs increasingly grown at home
Indoor gardening gains further momentum as pleasurable activity
PROSPECTS AND OPPORTUNITIES
Ornamental horticulture to be a growing trend in China
Indoor plants set for dynamic growth in the coming years
CATEGORY DATA
Table 9 Sales of Gardening by Category: Value 2017-2022
Table 10 Sales of Gardening by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Gardening: % Value 2018-2022
Table 12 LBN Brand Shares of Gardening: % Value 2019-2022
Table 13 Distribution of Gardening by Format: % Value 2017-2022
Table 14 Forecast Sales of Gardening by Category: Value 2022-2027
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2022-2027
HOME FURNISHINGS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Home furnishings experiences declining sales in 2022 due to prioritising of expenditure
Demand for barbecues grows in 2022 due to pandemic restrictions
Minimalism and durability prioritised in China
PROSPECTS AND OPPORTUNITIES
Smart homes to become increasingly popular over the forecast period
Players to continue focusing on adopting sustainable practices
Rugs to grow steadily over the forecast period
CATEGORY DATA
Table 16 Sales of Home Furnishings by Category: Value 2017-2022
Table 17 Sales of Home Furnishings by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Home Furnishings: % Value 2018-2022
Table 19 LBN Brand Shares of Home Furnishings: % Value 2019-2022
Table 20 LBN Brand Shares of Light Sources: % Value 2019-2022
Table 21 Distribution of Home Furnishings by Format: % Value 2017-2022
Table 22 Forecast Sales of Home Furnishings by Category: Value 2022-2027
Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2022-2027
HOME IMPROVEMENT IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Carpets increasingly popular choice for Chinese homes
Sales of tools continue to rise, considered essential during home seclusion
Home paint remains popular in 2022 for being inexpensive and easy to apply
PROSPECTS AND OPPORTUNITIES
Increasing number of consumers likely to invest in bathrooms post- pandemic
Wooden flooring to return to value sales growth over forecast period
Sustainability is expected to take centre stage for home improvement
CATEGORY DATA
Table 24 Sales of Home Improvement by Category: Value 2017-2022
Table 25 Sales of Home Improvement by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Home Improvement: % Value 2018-2022
Table 27 LBN Brand Shares of Home Improvement: % Value 2019-2022
Table 28 Distribution of Home Improvement by Format: % Value 2017-2022
Table 29 Forecast Sales of Home Improvement by Category: Value 2022-2027
Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027
HOMEWARES IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales of cutlery continue to rise during home seclusion
Manufacturers are actively innovating with space-saving homewares
Multifunctional homewares receive a boost in demand
PROSPECTS AND OPPORTUNITIES
Sustainable materials used to produce homewares to gain prominence
Premiumisation of homewares expected to grow in the coming years
CATEGORY DATA
Table 31 Sales of Homewares by Category: Value 2017-2022
Table 32 Sales of Homewares by Category: % Value Growth 2017-2022
Table 33 Sales of Homewares by Material: % Value 2017-2022
Table 34 NBO Company Shares of Homewares: % Value 2018-2022
Table 35 LBN Brand Shares of Homewares: % Value 2019-2022
Table 36 Distribution of Homewares by Format: % Value 2017-2022
Table 37 Forecast Sales of Homewares by Category: Value 2022-2027
Table 38 Forecast Sales of Homewares by Category: % Value Growth 2022-2027