Haengnam Chinaware Inc in Home and Garden (South Korea)

October 2013 | 2 pages | ID: H612546ED6CEN
Euromonitor International Ltd

Abstracts

Haengnam Chinaware Inc announced a new strategic direction in 2012 in preparation for the next 70 years of business. The company will mainly strengthen its research and development in fine ceramics and introduce new designs. Haengnam had previously only been a manufacturer of chinaware and sold marketing strategy regarding its design patterns. With this new strategic direction in which it will focus on designs, the company will concentrate more on design marketing. In the short term, the company...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Summary 1 Haengnam Chinaware Inc: Key Facts
Summary 2 Haengnam Chinaware Inc: Operational Indicators
Company Background
Production
Summary 3 Haengnam Chinaware Inc: Production Statistics 2012
Competitive Positioning
Summary 4 Haengnam Chinaware Inc: Competitive Position 2012