Dogtas Mobilya AS in Home and Garden (Turkey)

October 2013 | 2 pages | ID: D8C698D364BEN
Euromonitor International Ltd

Abstracts

In 2013, Dogtas Mobylia had US$5 million budget for research and development and design. The company also announced that it will increase its marketing budget in 2013. The company’s new target group is B and C1 while they used to sell only to C2 and D. The new strategy is to expand the consumer group rather than just concentrating on expensive products. As part of this strategy Dogtas will increase the number of exclusive stores in order to reach its target over review period...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Dogtas Mobylia AS: Key Facts
Summary 2 Dogtas Mobylia AS: Operational Indicators
Company Background
Production
Summary 3 Dogtas Mobylia AS: Production Statistics 2012
Competitive Positioning
Summary 4 Dogtas Mobylia AS: Competitive Position 2012