Borneo International Furniture Co Ltd in Home and Garden (South Korea)

October 2013 | 3 pages | ID: BBE867925BFEN
Euromonitor International Ltd

Abstracts

The retailer was outside the top three players in both home and office furniture and furnishings. The company was acquired by AL Pallet Co Ltd in 2012, and this new owner is targeting aggressive expansion plans. The main target is to be among the top four players in the furniture category with an expanding retail outlet channel. The strategy of increasing outlet numbers to catch up with leading companies may alter short-term profit due to an increase in expenses. However, in the long-term, the...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Borneo International Furniture Co Ltd: Key Facts
Summary 2 Borneo International Furniture Co Ltd: Operational Indicators
Internet Strategy
Company Background
  Chart 1 Borneo International Furniture Co Ltd: Borneo in Seoul
Private Label
Competitive Positioning
Summary 3 Borneo International Furniture Co Ltd: Competitive Position 2012