Indian Consumer Trends in Prepared Meals & Other Food Industries Now Available at MarketPublishers.com

05 Apr 2012 • by Natalie Aster

LONDON – Rapid economic growth in India has led to a fast developing middle class with a growing propensity to consume prepared meals, be these convenience versions of traditional dishes or ways of trying out new cuisines. Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.

Overall branded products dominate the market in India, with private label penetration being under 10% in all categories covered. At present this pattern is very favorable to branded products, but if they are to maintain this position they will need to continue to offer valued-added benefits compared to private labels.

New market report "Consumer Trends in the Prepared Meals Market in India, 2011" prepared by Canadean offers an insightful view at the consumer behavior within the prepared meals industry in India. It details consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices.

Report Details:

Consumer Trends in the Prepared Meals Market in India, 2011
Published: March, 2012
Pages: 41
Price: US$ 7.495,00

More India Food & Beverage Consumer Trends Studies by Canadian Include:

More new market research reports by the publisher can be found at Canadean page.

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Tanya Rezler
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MarketPublishers.com

Indian Consumer Trends in Prepared Meals & Other Food Industries Now Available at MarketPublishers.com

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