Upscale Latinos Have Outsized Impact on Marketing & Sales Success in US Latino Market, Reports Packaged Facts24 Feb 2012 • by Tanya Rezler
Between 2000 and 2010 the number of upscale Latino households more than doubled from 1.3 million to 2.9 million, and grew three times faster than the number of non-Latino upscale consumer households. Upscale Latino households account for only 21% of all Latino households but currently generate 51% of their aggregate income.
According to the new report “Upscale Latino Consumers in the U.S.” by Packaged Facts, with buying power that is expected to reach $680 billion in 2016, upscale Latinos have an outsized impact on marketing and sales success in the Latino market.
The report provides an essential overview of upscale Latino shopping behavior, including the impact of social media, advertising and product placement on buying decisions and in-store, online and catalog shopping patterns in the areas of fashion, food, home, consumer electronics and automotive.
Upscale Latino Consumers in the U.S.
Published: February, 2012
Price: US$ 3.850,00
An in-depth analysis includes strategic trends shaping the upscale Latino market, current size and projected growth of the market, a demographic profile and use of financial services.
More information can be found in the report “Upscale Latino Consumers in the U.S.” by Packaged Facts.
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